Instant Beverage Premix Market Sees a Steady Growth Ahead

A new market research publication from Transparency Market Research (TMR) studies the global instant beverage premix market, examining the global market’s historical performance and current statistics to present actionable insights into the market’s future. According to the report, the revenue of the global instant beverage premix market totaled US$59.4 bn in 2014. Rising at a steady CAGR of 5.7%, the market’s revenue is expected to rise to a value of US$85.8 bn by 2021.The report is titled ‘Instant Beverage Premix Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021’ and is available for sale on the official website of TMR. The volume of the global instant beverage premix market totaled 1.9 bn kg in 2014. Rising at a 2% CAGR from 2015 to 2021, the market’s total volume is expected to rise to 2.25 bn kg.

One of the major drivers for the global instant beverage premix market is the dynamic product innovation and design differentiation in the global instant beverage premix market. The flavor of the premix itself, the way it is packaged, and the promotional design on the package have all become key factors in attracting more customers, leading to intensive research and development efforts for the same. The recent advances in consumer empowerment have also served to make the global instant beverage premix market more competitive, further boosting the backing given to research efforts in the field.

On the basis of product type, instant coffee emerged as the largest segment of the global instant beverage premix market in 2014. The traditional importance of coffee consumption in many parts of the world and the increasing awareness about the health benefits of coffee are driving the demand for instant coffee premix.

Although instant coffee premix is expected to remain the dominant segment through the forecast period, the instant tea segment is also expected to receive significant demand over the coming years. Tea also plays a significant role in many cultures, and demand for instant tea premix is rising at a rapid rate in East Asia, among other regions. Other major product segments of the global instant tea premix market are instant soup, instant milk, and instant health drinks.

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Due in large part to the high tea consumption in East Asian countries and the increasing demand for instant coffee premix, Asia Pacific accounted for the largest share in the global instant beverage premix market in 2014. The increasing availability of international instant beverage premix brands through ecommerce and supermarkets and hypermarkets is the prime driver for the Asia Pacific instant beverage premix market in the coming years.

Europe followed Asia Pacific in 2014 due to the high consumption of both tea and coffee in the region. The presence of a highly health-conscious consumer pool has also driven the market for instant tea and coffee premixes in Europe.

Key instant beverage premix manufacturers profiled in the report include The Coca-Cola Company, Ajinomoto General Foods Inc., PepsiCo Inc., Dunkin’ Brands Group, Inc., Starbucks Corporation, Monster Beverage Company, Suntory Beverage and Food Limited, and The Republic of Tea, Inc.

The global instant beverage premix market is segmented as follows:

Global Instant Beverage Premix Market: By Product Type

• Instant Tea
• Instant Milk
• Instant Health Drinks
• Instant Coffee
• Soup
• Others

Major regions analyzed under this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World