North
America Soups Market: Overview
Of
the many types of soups in the market today, consumers are finding a
greater appeal in dried and chilled soups. Chilled soups are
especially finding favor in hotter regions such as places in Mexico,
as well as an overall higher rate of demand for chilled foods in
Canada. Meanwhile, the ease of storage and use of dried soups is
imparting this market segment a very high rate of growth for the
coming years.
The
study highlights current market trends and provides forecast from
2014 to 2020. In addition, current and future trends are also covered
in this report. This research report on the North America soups
market provides a holistic snapshot of the market’s current events
and statistics. It then moves into imparting predictive knowledge to
its readers regarding the way the North
America soups market
is likely to shape itself over the coming years. The forecasts
provided in the report are generated using tried and tested research
methodologies that are aimed at finding out the core details of the
North America soups market that all users can benefit from. These
include Porter’s Five Forces analysis for market’s drivers,
restraints, and threats from new entrants and substitutes. It also
includes a SWOT analysis for the market’s competitive landscape.
North
America Soups Market: Trends and Opportunities:
One
of the key factors promoting the sales of soups in North America
today is the release of new types of soups that cater to the current
consumer demographics. Most consumers today want foods that are easy
and quick to eat and pack a high level of nutrition. The growing
awareness of nutritional needs is one of the key factors that will
shape the North America soups market over the coming years. While
soups do not necessarily fall in the easy to eat categories, like
sandwiches, modern packaging methods are allowing manufacturers to
improve the ease of consumption of soups, thereby adding to the
market’s favor.
On
the basis of types, the report divides the North America soups
market into frozen, dried, chilled, canned, and UHT. Canned soups
have found a high volume of consumers due to their older presence in
the market. Consumers are showing a steady increase in the
consumption of other soup types, such as UHT soups, due to various
factors such as improved shelf life and advanced storage methods. The
North America soups market can also be segmented on the basis of the
distribution channels, into food and drinks specialists, convenience
stores, supermarkets, hypermarkets, and ecommerce portals. Ecommerce
is swiftly becoming a favored consumer channel due to its ease of use
and the improving shelf life of packaged soups. Meanwhile,
hypermarkets and supermarkets have been the leading segments in terms
of demand volume, and are likely to continue leading the North
America soups market till 2020.
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North
America Soups Market: Region-wise Outlook:
The
North America soups market is segmented into the three countries of
the U.S., Canada, and Mexico. The U.S. has consistently held the
leading share in the North America soups market in terms of overall
value. This factor is primarily attributed to the nation’s early
acceptance of canned and packaged foods and beverages, allowing a
large number of national and local soup makers to penetrate the
market. Players such as Campbell’s have also had a massive role to
play in the North America soups market, through high level marketing
and gaining a consistent number of consumers over the years. In
general, packaged soups or any type of soups are finding a greater
preference in North America, thanks to an increasingly hectic urban
lifestyle that promotes faster consumption of foods, making consumers
seek more nutritive quality in smaller and simpler food preparations,
and especially in packaged foods and beverages. Canada and Mexico are
also showing a steady rate of increase in the demand for canned soups
due to similar reasons.
The
report covers a country specific preference for different brands and
types of soups, extrapolating the demand volumes and profit ratings
for each region. While soups have been a traditionally winter food
type, manufacturers of packaged soups have invested heavily in the
promotion of soups for all weathers, multiple preferences, and with
as much nutritive quality as possible.
Companies
Mentioned in the Research Report:
Some
of the leading players in the North America soups market at the
moment, are Unilever, Nissin Foods, Kraft Heinz, ConAgra Foods, and
Campbell Soups. Campbell soups has been a strong contender in the
North America soups market for a long time and is likely to continue
being at the forefront of the market in terms of demand volume and
profits. The manufacturer maintains its lead through a high trust
value thanks to a very early incorporation into the mainstream market
and a consistent line of new products under different brand
categories, such as Campbell’s Healthy Request, Soup at Hand,
Campbell’s Chunky, and Campbell’s Select Harvest.
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