Vital
wheat gluten is a type of protein found in wheat in powdered form,
which is responsible for giving the wheat breads its shape better
elasticity for pizza dough. Vital wheat gluten looks like flour in
appearance, but are gluten in powdered form with a high concentration
of protein. Vital wheat gluten is obtained by extracting the gluten
from wheat, by washing the wheat with water until the starch contents
are completely dissolved leaving behind the gluten. Vital wheat
gluten is widely used as a substitute for making a vegetarian meat
substitute known as seitan. Apart from the high protein content,
vital wheat gluten is also rich in essential minerals such as
phosphorus, making vital wheat gluten a healthier food option.
Global
Vital Wheat Gluten Market: Drivers & Restraints
The
growth of the global
vital wheat gluten market
is driven by the change in eating habits of the consumers along with
inclination of consumers towards healthy foods and rising awareness
of health for an active lifestyle. To maintain a healthy lifestyle
consumers are deliberately seeking out for healthy food options, with
the various health benefits of vital wheat gluten due to its richness
in proteins and minerals has made the vital wheat gluten as one of
the most sought out healthy food option among the consumers. Vital
wheat gluten is widely used for making seitan, a vegetarian
substitute for the meat which is popular among the vegetarians and
vegans. The above-mentioned factors are primarily responsible for the
growth of vital wheat gluten market globally. Apart from the
above-mentioned advantages, vital wheat gluten is also used as a
binder for various food products such as meatballs, meatloaf, and
tofu among others, which in turn is driving the global market for
vital wheat gluten. Furthermore, the rise in disposable income of
middle-class population along with significant spending of high-class
population on healthy foods are some of the macroeconomic factors
that are supplementing the growth of the global vital wheat gluten
market. Trends noted in the global vital wheat gluten market is the
rise in import of vital wheat gluten among different regions, for
instance, North America is a prominent importer of vital wheat gluten
from the different regions.
Global
Vital Wheat Gluten Market: Segmentation
The
global vital wheat gluten market is segmented on the basis of vital
wheat gluten grades applications, distribution channel, and region
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On
the basis of applications, the global vital wheat gluten market is
segmented into:
- Whole Grain Bread
- Confectionaries
- Frozen Dough
- Pasta
- Noodles
- Cereals
- Meat & Meat Analogue
- Pet Foods
On
the basis of distribution channel, the global vital wheat gluten
market is segmented into:
- Retail Stores
- Supermarkets
- Hypermarkets
- e-Retailers
Vital
wheat gluten Market: Regional Outlook
Based
on the geographies, global vital wheat gluten market is segmented
into five key regions— North America, Latin America, Europe, APAC,
and the Middle East & Africa. Among the aforementioned regions,
North America accounts for significant share for vital wheat gluten
market, owing to the increasing consumption of vital wheat gluten
along with significant import of vital wheat gluten in the region as
compared to other regions. Furthermore, governmental agencies such as
U.S. Department of Agriculture recommends vital wheat gluten as an
ideal non-animal source of protein to be added in consumers’ diet.
These factors are driving the market for vital wheat gluten in the
North America market. Europe market for vital wheat gluten is
followed by the Asia-Pacific market for vital wheat gluten market
which is trailed by the Asia-Pacific market for the vital wheat
gluten. Over the forecast period Asia-Pacific vital wheat gluten
market is expected to grow significantly owing to the increasing
spending on health foods, consumer health awareness and spending on
pet foods in the region. Overall, the global market for vital wheat
gluten is expected to exhibit a moderate growth rate over the
forecast period.
Global
Vital wheat gluten Market: Key Players
Some
of the few players identified in the global vital wheat gluten market
include Tereos, Amilina, Cargill, Incorporated, Royal Ingredients
Group, Dedert Corporation, Pioneer Industries Limited, Meelunie B.V.,
z&f sungold corporation, Ardent Mills Corporate and Bryan W Nash
& Sons Ltd.
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