Global
Custard Powder Market: Overview
Custard
powder products are witnessing increasing demand in recent times, as
the sauce produced using these powders is customarily used in the
preparation of sweets, pies, cakes, ice-creams, and other desserts.
Producing a sweet taste and a creamy texture, custard powder is used
while making cookies and instant puddings. Custard powder is used as
a thickener in a wide range of food products. Corn starch or corn
flour is perhaps the most widely used thickening ingredient in
custard powder products.
The
global market for custard powder products can be segmented on the
basis of geography, distribution channel, and product type. By
product type, the global
custard powder products market can be segmented into
conventional custard powder products and organic custard powder
products. By distribution channel, the market can be segmented into
supermarkets, departmental stores, and online retailing.
The
report discusses the major catalysts, deterrents, recent
developments, and growth opportunities in the global market for
custard powder products. The leading market players are analyzed in
terms of the key business strategies adopted by them, apart from
their market shares and product portfolios. The value chain analysis,
assessment of leading regional and product segments, and supply
demand dynamics have also been studied in the report, offering key
insights into multiple aspects of the global custard powder products
market.
Global
Custard Powder Market: Trends & Drivers
Custard
is not only a tasty snack for people of all ages, but is also packed
with calcium and protein. Conventionally, the chief ingredients for
making custard include either egg or starch. The recent availability
of vegetarian alternatives has been garnering greater acceptance by
the vegan and vegetarian population. Moreover, a number of
manufacturers are offering a variety of flavors and types of custard
powder products. Egg custard (crème anglaise), baked custard,
refrigerated custard, and pastry cream (crème patissiere) are some
commonly used forms of custard in western countries.
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The
use of custard powder as a culinary shortcut has enhanced the demand
for custard powder products. The traditional preparation of custard
from egg protein was a laborious process. As custard powder offers a
shortcut method for achieving the desired consistency in an easy way,
several cooks, chefs, and households have been using custard powder.
One must only add milk or water to the powder to make the sauce,
although different flavors and fruits are also commonly added to
personalize the dish.
The
emergence of ready-to-eat custard powder products is one of the key
growth drivers of the global market for custard powder products. One
can control the consistency of custard sauce according to the demand
of the specific recipe you are cooking. The use of low-fat milk and
lactose-free milk in the preparation of custard powder products has
also been promoting the consumption of custard powder products among
lactose intolerant population across the globe. Custard pudding is a
favorite meal of infants and the elderly. All this has stoked the
growth of the market.
Global
Custard Powder Market: Regional Outlook
By
geography, the global custard powder products market can be segmented
into Europe, Asia Pacific, Latin America, the Middle East and Africa,
and North America. North America presently leads the pack in terms of
demand. The high consumption of custard-based desserts and dishes is
responsible for the increasing demand for custard powder products in
the region. The U.S. and Canada might emerge as the key contributors
of the custard powder product market in North America. Europe is
slated for considerable growth over the forecast period as well.
As
more Asian population is embracing western food trends, the demand
for custard powder-based recipes has been escalating in China, India,
Malaysia, Singapore, Indonesia, and Thailand. The emerging markets in
Latin America, Asia Pacific, and the Middle East and Africa can offer
substantial growth opportunities.
Companies
mentioned in the research report
Unilever
Food Solutions, Premier Foods, ITN Food Corporation, General Mills
Inc., Goodman Fielder, Weikfield Products Co., and Well and Good Pty
Ltd. are some leading companies operating in the global market for
custard powder products.
Key
Segments of the Global Custard Powder Market
Global
Custard Powder Market, by Product Type
- Organic
- Conventional
Global
Custard Powder Market, by Distribution Channel
- Online Retailing
- Supermarkets
- Departmental Stores
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