Fruit Pulp Market Driven by the Changing Consumer Preferences towards Healthy & Non-Genetically Modifies Food

Fruit Pulp is processed fruit products which are useful in the preparation of various food, beverages, cosmetics and other products. The production of Fruit Pulp requires extraction of juice with the crushing of membranes of the fruit which contains juice and then processing it to make it a thick paste. Fruit Pulps helps in maintaining the underlying basis for organic agriculture and interaction of the ecological effects of the inputs into our food supply. Fruit Pulps retains most of the nutrients of fruit and thus preferred in various food and beverage products. Fruit pulp consists of more fiber due to the presence of crushed membrane of the fruit and hence is more beneficial as compared to juice concentrate. However, fruit pulp carries an intense flavor of the fruit which limits its use in the beverage industry. Consumers prefer a smooth texture globally, and hence the application of fruit pulp is confined to developing countries. A wide range of fruit juice made from fruit pulp is present in emerging markets such as China, India, Indonesia, the Philippines, etc. Also, a significant range is available in Developed regions which are not widely accepted in developed countries due to strong taste and thick texture of fruit pulp. The fruit pulp is widely used in North America and Western Europe in bakery industry due to its features. In other regions, Fruit Pulp consumption is limited. Recent innovations and launch of GMO fruit in the market is increasing the production of fruit due to high yield and thus bringing the demand-supply gap. Despite all the positive and negative things, Fruit Pulp market has witnessed an exponential growth in the global market which is expected to continue because of high demand among the consumers.

Fruit Pulp: Market Dynamics

Fruit Pulp market is mainly driven by the changing consumer preferences towards healthy and non-genetically modifies food. Adverse effects have reduced the demand for GMO and Non-GMO food. Fruit Pulp doesn’t create any harmful consequences on soil and human health whereas GMO fruit pulp can have both the problems. Changing preference toward nutritious and healthy products is the new trend for which companies are launching innovative products to supplement the demand of modern society. Fruit Pulp market will face a surge in demand as many food producing companies started focusing on Organic foods. As per the experts, there is no scarcity of Fruit Pulps and farmers are willing to grow Fruit crops, but in the long run, the supply-demand chain will disrupt due to the low yields which will create an opportunity for Fruit Pulp suppliers and farmers. Fruit pulp has a longer shelf life than the fruit itself due to which Fruit Pulp market is expected to grow during the forecast period.

However, Fruit Pulp comes along with many restraints. Fruit Crop can persist use of synthetic pesticides, herbicides, the residue of hexane, sewage sludge, growth promoting antibiotics and ractopamine drug residue which are harmful to nature and humans, which can get reflected in fruit pulp. Fruit pulp can also generate bacteria and virus quickly as compared to other types of fruit concentrates.

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Fruit Pulp market has an opportunity to replace raw fruit consumption due to changing food preferences.

Fruit Pulp: Market Segmentation

Fruit Pulp market can be segmented on the basis of fruit type, which include:

• Mango
• Strawberry
• Apple
• Guava
• Citrus fruit
• Berries
• Grape
• Others (pear, kiwi fruit, passion fruit, etc.)

Fruit Pulp market can be segmented on the basis of form, which include:

• Liquid
• Powder

Fruit Pulp market can be segmented on the basis of preservation process, which include:

• Brine
• Syrup
• Water

Fruit Pulp market can be segmented on the basis of application, which include:

• Food
• Bakery and Confectionary
• Dairy and Condiments
• Desserts
• Others (concentrate, etc.)
• Beverage
• Juice
• Others (Cocktails, mocktails, etc.)

Fruit Pulp: Segment Outlook

Fruit Pulp market can be segmented on the basis of type which includes mango, strawberry, apple, guava, citrus fruit, berries, grape and others (pear, kiwi fruit, passion fruit, etc.). The Fruit Pulp market can be segmented on the basis of form which includes liquid and powder. The Fruit Pulp market can be segmented on the basis of form which includes brine, syrup and water. Fruit Pulp market can also be segmented on the basis of the application which includes Food (bakery and confectionary, dairy and condiments, desserts and others (concentrate, etc.)), Beverage (Juice and Others (Cocktails, mocktails, etc.))

Fruit Pulp: Regional Outlook

Regional coverage for Fruit Pulp market includes North America, Latin America, Europe, Asia-Pacific and China and the Middle East and Africa. Fruit Pulp market witnesses a high demand in APEJ region due to the vast plantation and historical presence. Changing consumer perceptions in these areas will boost the growth of the market. However, the Fruit Pulp market is expected to grow significantly in North America and Europe region as consumers have widely adopted this Puree.

Fruit Pulp: Market Players

The market participants in Fruit Pulp market are Iprona AG, Doehler GmbH, Agrana Group, Conagra Brands Inc., Tianjin Kunyu International Co. Ltd. and many more.