Global
Amaranth Market: Overview
Amaranth
is a cosmopolitan genus of short lived or annual perennial plants. It
grows five to six feet’s in maroon or crimson colour. Some amaranth
species are cultivated as pseudo cereals, leaf vegetables, and
ornamental plants. Amaranth comprises various elements such as
tocopherols, linoleic acid, stearic acid and oleic acid. It also
contains protein rich acids and high quality squalene. It is used in
pharmaceuticals, food supplements, cosmetics and fragrance
industries. The global
amaranth market
is increasing due to its various applications in health care
products. Amaranth oil helps in reducing weight and also contains
vitamin k, which helps in reducing cholesterol and prevent heart
related disease. Amaranth oil is also the important part of advance
cancer therapies.
Global
Amaranth Market: Drivers and Restraints
Global
amaranth market is growing due to increasing food processing industry
and growing trend of using natural ingredients in cosmetics.
Moreover, the various health benefits of amaranth such as protein
content, antioxidant activities, bone development, digestive health,
vision health and weight loose, etc. are fuelling the adoption of
amaranth in health and personal care products. Furthermore, the
strong command of supply chain, which is making the product easily
available everywhere, is also driving the growth of global amaranth
market. The ease of availability of the product is also driving the
growth of global amaranth market.
Although,
the global amaranth market is growing but due to higher cost of
production only few companies are operating in this market, which is
limiting the growth of global amaranth market. Also, the uncertain
climatic conditions are also restricting the global amaranth market
growth. Furthermore, food colorants policies in regions such as
Europe and North America are restraining the growth of global
amaranth market. Since, consumers are now more health conscious and
avoid buying food products that are artificially coloured may risk
the products natural purity, which acts as a major challenge to
adoption of amaranth especially in food colorants.
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Global
Amaranth Market: Segmentation
On
the basis of end use, the global amaranth market segmented into-
- Food and beverage
- Pharmaceuticals
- Personal care and cosmetic
On
the basis of product form, the global amaranth market is segmented
into-
- Amaranth seeds
- Amaranth oil
- Amaranth leafs
- Amaranth flour
On
the basis of sales channels, the global amaranth market is segmented
into-
- Hyper market / super market
- Retail stores
- Online stores
- Speciality stores
- Others
Global
Amaranth Market: Region wise Outlook
The
global amaranth market is divided into seven regions, namely Latin
America, North America, Asia Pacific excluding Japan (APEJ), Western
Europe, Japan, Eastern Europe and Middle East and Africa (MEA).
India, Korea, china, France, Germany, USA, Italy and Canada are the
major producing countries of amaranth. Furthermore, Asia Pacific and
Latin America are among the emerging clusters of the globe, which are
anticipated to witness an above average CAGR over the forecast
period. However, the global amaranth market is expected to witness a
steady growth by the end of 2026.
Global
Amaranth Market: Key Players
- Proderna Biotech Pvt. Ltd.
- AMR Amaranth A.S.
- Nans Products Pvt Ltd.
- Flaveko Trade Spol. S.R.O
- Nu-World Foods
- Amaranth Bio Company
- Amaranth Nord
- RusOliva Pvt. Ltd.
- Dk Mass S.R.O
- Spol S.R.O
- Health Valley
- Amaranth Resources
- Arrowhead Mills
- Nu-world Amaranth
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