Transparency
Market Research (TMR) has announced the addition of a new market
study on the beer market in Latin America and the Middle East. The
report is titled “Beer Market - Latin America and Middle-East
Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 -
2021.” According to the report, the Middle East beer market is
expected to grow from US$3.58 bn in 2014 to US$4.86 bn by 2021,
expanding at a CAGR of 4.3% between 2015 and 2021. In terms of
volume, the Middle East beer market is projected to expand at a 2.1%
CAGR from 2015 to 2021, rising from 1,044.3 mn liters to 1,209.4
million liters by 2021
According
to the report, the Latin America beer
market, which was valued at US$57.09 bn in 2014 is projected
to reach US$77.14 bn by 2021, registering a CAGR of 4.4% between 2015
and 2021. In terms of volume, the Latin America beer market is
anticipated to grow from 20,191.6 mn liters in 2014 to 24,847.9 mn
liters by 2021, expanding at a 3.1% CAGR from 2014 to 2021.
After
tea and water, beer is the most popular drink consumed across the
globe. Beer is categorized into non-alcoholic, dark, lager, and stout
beer. Beer is produced by the saccharification of starch and sugar
fermentation. Beers are almost always flavored with hops, which give
it a bitter taste. Beers also come in other different flavors such as
fruits and herbs. The main ingredients used in the preparation of
beer include malted barley, wheat, water, brewer’s yeast, and hops
for the flavor.
The
beer market is expanding due to the rise in awareness among consumers
about the health benefits of beer. The consumption of beer has proven
to be beneficial for the prevention of coronary diseases. Beer is low
in both cholesterol and fat content, making it safe for consumption
and also preventing high cholesterol. Rising disposable incomes and
rapid urbanization are also responsible for driving the beer market.
The changing lifestyles of people, especially the youth, is
escalating the demand for beer. On the other hand, the beer market is
restrained by the bitter taste of most products, which discourages
people from consumption.
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The
beer market is segmented on the basis of geography into two regions –
Latin America and the Middle East. In Latin America, Brazil accounted
for a share of 60% and was the largest market for beer in 2014. The
reason behind the extreme growth was due to the absence of stringent
rules and regulations as well as the suitable climatic conditions of
the region. The Middle East exhibits a budding market especially for
non-alcoholic beers. The UAE and Egypt, in the Middle East
collectively accounted for the largest market share of 40.62% in 2014
in the beer market. The existence of strict government rules and
regulations in the region restricts consumers from drinking alcoholic
beer, and thus non-alcoholic beer is more in demand.
The
report profiles key players in the beer market for the purpose of the
study. Beer companies such as Heineken N.V, SABMiller Plc., Carlsberg
Group, Anheuser-Busch InBev, and AmBev S.A., have been studied in
detail.
The
report segments the beer market as follows:
Product
- Dark beer
- Lager beer
- Non-alcoholic beer
- Stout beer
Geography:
- Latin America
- Middle East
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