Beer Market in Latin America & Middle East Driven by Increasing Disposable Incomes of consumers & rapid industrialization

Transparency Market Research (TMR) has announced the addition of a new market study on the beer market in Latin America and the Middle East. The report is titled “Beer Market - Latin America and Middle-East Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.” According to the report, the Middle East beer market is expected to grow from US$3.58 bn in 2014 to US$4.86 bn by 2021, expanding at a CAGR of 4.3% between 2015 and 2021. In terms of volume, the Middle East beer market is projected to expand at a 2.1% CAGR from 2015 to 2021, rising from 1,044.3 mn liters to 1,209.4 million liters by 2021

According to the report, the Latin America beer market, which was valued at US$57.09 bn in 2014 is projected to reach US$77.14 bn by 2021, registering a CAGR of 4.4% between 2015 and 2021. In terms of volume, the Latin America beer market is anticipated to grow from 20,191.6 mn liters in 2014 to 24,847.9 mn liters by 2021, expanding at a 3.1% CAGR from 2014 to 2021.

After tea and water, beer is the most popular drink consumed across the globe. Beer is categorized into non-alcoholic, dark, lager, and stout beer. Beer is produced by the saccharification of starch and sugar fermentation. Beers are almost always flavored with hops, which give it a bitter taste. Beers also come in other different flavors such as fruits and herbs. The main ingredients used in the preparation of beer include malted barley, wheat, water, brewer’s yeast, and hops for the flavor.

The beer market is expanding due to the rise in awareness among consumers about the health benefits of beer. The consumption of beer has proven to be beneficial for the prevention of coronary diseases. Beer is low in both cholesterol and fat content, making it safe for consumption and also preventing high cholesterol. Rising disposable incomes and rapid urbanization are also responsible for driving the beer market. The changing lifestyles of people, especially the youth, is escalating the demand for beer. On the other hand, the beer market is restrained by the bitter taste of most products, which discourages people from consumption.

Fill the form for an exclusive sample of this report @ http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=4539

The beer market is segmented on the basis of geography into two regions – Latin America and the Middle East. In Latin America, Brazil accounted for a share of 60% and was the largest market for beer in 2014. The reason behind the extreme growth was due to the absence of stringent rules and regulations as well as the suitable climatic conditions of the region. The Middle East exhibits a budding market especially for non-alcoholic beers. The UAE and Egypt, in the Middle East collectively accounted for the largest market share of 40.62% in 2014 in the beer market. The existence of strict government rules and regulations in the region restricts consumers from drinking alcoholic beer, and thus non-alcoholic beer is more in demand.

The report profiles key players in the beer market for the purpose of the study. Beer companies such as Heineken N.V, SABMiller Plc., Carlsberg Group, Anheuser-Busch InBev, and AmBev S.A., have been studied in detail.

The report segments the beer market as follows:

Product

• Dark beer
• Lager beer
• Non-alcoholic beer
• Stout beer

Geography:

• Latin America
• Middle East

Beer Market in Latin America and Middle East Rising Due to Rapid Urbanization

Beer is produced by the saccharification of starch and fermentation of sugar, and is rated among the top three most consumed drinks worldwide along with water and tea. While hops add the characteristic bitter flavor to most beer varieties, others are flavored using herbs or fruits. The main ingredients of beer are water, brewer’s yeasts, malted barley, and wheat and hops. Beer is categorized into four segments: dark, lager, non-alcoholic, and stout beer.

Request a Brochure of this Report :http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=4539

According to a report by Transparency Market Research, the market for beer in Latin America and Middle East was valued at US$57.1 bn in 2014 and is estimated to reach US$77.1 bn by the end of 2021, rising at a healthy CAGR of 4.40% during the forecast period. Competition in the market is now stiffer than ever before as SABMiller Plc. recently merged with Anheuser-Busch InBev in a billion-dollar deal to dominate the Latin America market.

What factors are driving and restraining the growth of the beer market in Latin America and Middle East?

According to a report by the World Health Organization (WHO), approximately 64.9% of the people in Latin America were obese as of 2013. WHO also stated in 2010 that the risk of obesity and cardiovascular diseases in the Middle East is very high with 55.6% of population in the region suffering from excessive fat around the organs and under the skin.

Beer presents an ideal alternative to other alcoholic drinks to these large populations in Latin America and the Middle East as it has proven to be beneficial in preventing coronary diseases. Beer is low in fat content, which aids in preventing high-cholesterol-related diseases. Growing awareness among the end-users, increasing disposable incomes of the urban population, changing lifestyle especially among the youth, and rapid industrialization are some of the key factors that are driving the Latin America and Middle East beer market. Additionally, the introduction of organic beer is also expected to significantly increase the demand for beer in these regions in the near future.

Conversely, strict regulations against alcoholic drinks and sensorial profile of beer such as dizziness and vomiting are the major factors that are retaining the growth beer market. In the Middle East, particularly, the presence of religious restrictions on the consumption of alcohol have led to rigid views against alcoholic beer. Also, the bitter taste of beer is also seen as a significant roadblock in the growth of beer market. This, as a result, has given rise to the production of lager which is less bitter as compared to dark and stout beer.

Who are the most prominent companies in the beer market in Middle East and Latin America and what are their strategies?

Some of the key players in the beer market in Latin America are SABMiller Plc., Heineken N.V., Anheuser-Busch InBev, Ambev S.A., and Carlsberg Group. To keep a stronghold over the market, Anheuser-Busch InBev recently finalized their takeover of 120-year-old SABMiller Plc., a company that was investing heavily into efforts to increase their beer sales in Latin America. The deal is estimated to be worth over US$1.0 bn. The new company will operate under the name of Newbelco.

Conclusion

The perception that beer is a less-harmful alternate to other alcoholic drinks will help the growth of the market in the Middle East and Latin America. There is because of growing awareness about the benefits of beer among the urban population of Latin America and the Middle East. This augurs reasonably well for the future of the beer market in these regions, although Middle East continues to show slow progress due to stringent Islamic regulations.

Introduction of Organic Beer to Drive Latin America and Middle East Beer Market

A new market research report has been recently published by Transparency market Research, a global market intelligence firm. The research report, titled “Beer Market - Latin America and Middle-East Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021,” provides detailed analysis of the Latin America and Middle East beer market.

According to the research report, in 2014, the Latin America beer market was worth US$57.1 bn and is estimated to reach US$77.1 bn by the end of 2021, exhibiting a 4.40% CAGR between 2015 and 2021. On the basis of volume, in 2014, the Latin America beer market stood at 20,191.6 mn liters and is projected to reach 24,847.9 mn liters by the end of 2021, registering a 3.10% CAGR between 2015 and 2021. On the other hand, in 2014, the Middle East beer market was worth US$3.5 bn and is anticipated to reach a value of US$4.8 bn by the end of 2021, exhibiting a 4.30% CAGR between 2015 and 2021. On the basis of volume, in 2014, the Middle East beer market stood at 1,044.3 mn liters and is estimated to reach 1,209.4 mn liters by the end of 2021, exhibiting a 2.10% CAGR between 2015 and 2021.

The growing popularity of beer, the tremendously increasing disposable incomes of consumers, and rapid industrialization are some of the major factors driving the Latin America and Middle East beer market. In addition, the introduction of organic beer is expected to boost the demand for beer in these regions throughout the forecast period. However, stringent regulations and sensorial profile of beer are the major factors hampering the growth of this market.

Request a Brochure of this Report :http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=4539

By product, the Latin America and Middle East beer market has been categorized into stout beer, lager beer, non-alcoholic beer, and dark beer. Among these types of beer, the lager beer segment accounts for the largest share in the Latin America and Middle East beer market on the basis of revenue generation. In the Latin America beer market, the lager beer segment is projected to register a 4.40% CAGR between 2015 and 2021, whereas in the Middle East, this segment is projected to exhibit a 3.50% CAGR between 2015 and 2021. Among the two regions, the Latin America market accounts for the largest share in the lager beer segment.

The presence of religious restrictions of the Islamic sect and consequently rigid restrictions and laws has led the Middle East beer market to be dominated by non-alcoholic beer. In 2014, Egypt and the UAE collectively held a share of 40.62% in the Middle East beer market. The consumption of alcoholic beer is comparatively less in most Middle Eastern countries. On the flip side, there are no such restrictions in Latin America, which thus has a larger consumer base for alcoholic beer if compared to non-alcoholic beer. The growing awareness regarding the health benefits of consuming beer, along with the suitable climatic conditions in the region, has fueled the Latin America beer market. Presently, Brazil leads the market, holding a share of 60.2% in the Latin America beer market.

In the last section, the research report presents the competitive landscape of the Latin America and Middle East beer market, including the company overview, product portfolio, business strategies, financial overview, and recent development of the major companies. Some of the prominent players operating in the Latin America and Middle East beer market are Heineken N.V, AmBev S.A., Anheuser-Busch InBev, Carlsberg Group, and SABMiller Plc.

Key Segments of the Latin America and Middle East Beer Market:

Beer Market, by Product

• Dark beer
• Lager beer
• Non-alcoholic beer
• Stout beer

Beer Market, by Geography:

• Latin America
• Middle East