Global Biotech Flavors Market Driven by Sustained Demand for Natural Flavoring in Beverages

The field of biotech flavors has come into its own in recent years following the rising public awareness about the adverse effects of synthetic food ingredients. The biotech flavor market has also been aided significantly by the consistent influx of funding into the global biotechnology sector in recent decades, which has allowed for smooth production of biotech flavors. Biotech flavors are prepared through biological methods and thus are gaining steady demand in a growing health-conscious population demographic.

According to Transparency Market Research (TMR), the global biotech flavors market is likely to exhibit a robust 9.70% CAGR between 2016 and 2024. The biotech flavors market was valued at US$430.6 mn in 2015 and is likely to rise to a valuation of US$991 mn by 2024.

Which flavors are likely to dominate demand from the global biotech flavors market?

The leading product categories of the global biotech flavors market are vanilla and vanillin, fruity flavors, and other flavors. Neither vanilla nor fruity flavors hold a dominant share in the global biotech flavors market, but the latter is likely to exhibit a solid rise in demand over the coming years. The rising demand for processed foods and, particularly, beverages is likely to benefit the market for fruity biotech flavors, as flavors such as orange and strawberry are popular in a wide range of foods.

Advances in biotechnology have also enabled the use of a base flavor to create a different flavor. Converting the orange flavor compound to the more popular grapefruit flavor compound is one of the key parts of this field. The biotech flavors market has been driven by the innovative use of microbial cultures to convert the flavor of fruit extracts to chemicals corresponding to another fruit. While the conversion of orange flavor to grapefruit is not a novel discovery, the use of biological agents in the process is the key milestone for the global biotech flavors market. The biotechnical derivation of the grapefruit flavor, which is popular in cosmetics, essentially represents the grapefruit’s natural maturing cycle taking place without the grapefruit tree. Developments such as these could be crucial in ensuring sustained growth of the biotech flavors market in the coming years.

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Vanilla production using biotechnological means could also be set for strong growth in the coming years thanks to the rising popular demand for natural alternatives to the vanilla flavor, which is often commercially produced from petroleum derivatives. These production methods require the use of polluting catalysts, some of which can only be used once before being discarded. However, in March 2017, researchers were successful in creating an environmentally viable catalyst that could be used in the production of vanillin – copper-aluminum hydrotalcite encapsulated in silica. The catalyst has the potential to transform the industrial vanilla production scenario, as it can be recovered and reused and doesn’t entail any pollution. Consistent technological advances such as these are likely to be crucial for the global biotech flavors market’s development in the coming years.

What are the leading application segments of the global biotech flavors market?

The global biotech flavors market is segmented into bakery products, beverages, dairy products, nutraceuticals, confectionery products, and non-dairy ice cream on the basis of application. Of these, beverages are likely to remain the leading application segment of the global biotech flavors market, as the demand for various types of beverages is rising steadily across the world. The rising demand for natural flavoring in food and beverages has emerged as a key driver for the global biotech flavors market in recent years.

Geographically, the global biotech flavors market is dominated by North America and Europe, which collectively held around 70% of the market in 2015. The availability of widespread beverage distribution networks in these affluent regions is a key driver for the biotech flavors market in these regions. The ready government assistance to the development of new biotech flavors and the availability of sophisticated research facilities are also likely to boost the biotech flavors market in North America and Europe.