Low Intensity Sweeteners Market Gaining Traction from Escalating Diabetic Population

Low intensity sweeteners are quickly turning into the preferred alternative for people that are overweight or suffer from diabetic conditions. These sweeteners help in maintain insulin levels and are low in calorie. According to the World Health Organization (WHO), more than 1.9 billion adults were overweight in the World, while 600 million among them are obese. On the other hand, 422 million people were suffering from diabetic conditions globally. These mountainous numbers are the primary targets for the players in the global low intensity sweeteners market.

According to a recent study by Transparency Market Research, the global low intensity market was worth US$1.25 bn in 2016, and will reach a valuation of US$2.06 bn by the end of 2024, increasing at a CAGR of 5.8% during the forecast period of 2016 to 2024. The prosperity of the food and beverages industry, growing awareness regarding the availability of these dependable sugar alternatives, and continued innovations in products and processes are some of the other factors augmenting the demand in the global market for low intensity sweeteners market. Conversely, strict regulations that delay the approvals of several ingredients and high production cost are two important factors hindering the growth rate of the low intensity sweeteners market. Nevertheless, introduction of advanced products has ample of opportunity available for the players involved in this market.

Which market segments are gaining demand?

Based on product type, the global low intensity sweeteners market is segmented into xylitol, isomaltulose, tagatose, trehalose, and allulose. Among these, xylitol accounted for the maximum demand, which can be attributed to its incremented application in the food and beverage industry, which in turn has helped tagatose to emerge as second most prominent product segment.

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Application-wise, the market for low intensity sweeteners has been categorized into beverage, pharmaceutical, confectionery, dairy products, and others including cereal products and table top sweeteners. Beverage segments accounted for the maximum 31.9% of the demand in 2016 and is expected to remain most profitable in the near future. Geographically, Asia Pacific is presenting lucrative opportunities owning to the presence of vast population and increasing disposable income among the urban population, although North America currently serves the maximum demand due to higher percentage of obese population.

How intense is the competition in the global low intensity sweeteners market?

Four players, E.I. Du Pont de Nemours and Company, Cargill, Inc., Roquette Freres Company, and Ingredion, dominate the global low intensity sweeteners market, accounting for 90% of the shares in 2016, as per the figures suggested by the TMR report. The competition among these leading companies is stiff, and they actively acquire promising smaller and regional players in order to add to their geographical presence.

Enhancing product portfolio to meet specific demands and research and development of advanced products are other strategies often resorted by the leading companies to negotiate the competition coming from the other three.