Instant Beverage Premix Market: Instant Coffee Premixes Soars in Popularity

Along with the increasing awareness regarding the health benefits of instant beverage premixes, the ease of usage offered by them is also fueling the demand for these premixes significantly across the world. The growing number of working people, who do not have time to cook, are increasingly relying on readymade preparations to feed themselves. This factor has emerged as the key driving force behind the rising demand for instant beverage premixes. Analysts expect this trend to remain steady over the coming years.

In 2014, the global opportunity in the instant beverage premixes market stood approximately at US$60 bn. increasing at a CAGR of 5.70% during the period from 2015 to 2021, it is expected to touch US$85.8 bn by the end of 2021.

Asia Pacific to Experience Slight Decline in Market Share

The global market for instant beverage premix spreads across Europe, North America, Asia Pacific and the Rest of the World. In terms of revenue, Asia Pacific emerged as the key contributor in 2014 with a share of 34.4% in the overall market. The growing demand for these premixes in countries such as China and India has been boosting their sales in this region since the last few years.

By 2021, the Asia Pacific instant beverage premix market is likely to grow to touch US$27.7 bn, retaining the region’s leadership. The growing influence of developed countries and the rising disposable income of people in Asia Pacific is anticipated to drive up sales of these premixes in the region. However, a slight decline is expected in the market share of Asia Pacific in the coming years.

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Europe emerged second in the overall market in 2014 with a revenue of US$16.9 bn. The development of distribution channels and the increasing interest of consumers in instant beverage premix is influencing this regional market positively.

Instant Coffee to Continue to Witness Most Prominent Demand

Among all premixes, instant coffee is experiencing the strongest demand across the world. Since coffee has been the most preferred beverage across the world for quite some time, its instant counterpart has capitalized significantly over its widespread popularity. In 2014, the opportunity in instant coffee premix was worth US$30.4 mn. Analysts project this segment to remain the most popular amid all segments throughout the forecast period.

Instant tea has also gained considerable attention from beverage consumers around the world. The extensive popularity of tea in several Asian countries, such as China and Japan, has been propelling the sale of instant tea premixes substantially in the recent times.

Ito En Ltd., Keurig Green Mountain Inc., The Republic of Tea Inc., Dunkin’ Brands Group Inc., Suntory Beverage & Food Ltd., Starbucks Corp., The Coca-Cola Co., PepsiCo Inc., Monster Beverage Co., and Ajinomoto General Foods Inc. are the key participants in the global market for instant beverage premix.

Instant Beverage Premix Market Sees a Steady Growth Ahead

A new market research publication from Transparency Market Research (TMR) studies the global instant beverage premix market, examining the global market’s historical performance and current statistics to present actionable insights into the market’s future. According to the report, the revenue of the global instant beverage premix market totaled US$59.4 bn in 2014. Rising at a steady CAGR of 5.7%, the market’s revenue is expected to rise to a value of US$85.8 bn by 2021.The report is titled ‘Instant Beverage Premix Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021’ and is available for sale on the official website of TMR. The volume of the global instant beverage premix market totaled 1.9 bn kg in 2014. Rising at a 2% CAGR from 2015 to 2021, the market’s total volume is expected to rise to 2.25 bn kg.

One of the major drivers for the global instant beverage premix market is the dynamic product innovation and design differentiation in the global instant beverage premix market. The flavor of the premix itself, the way it is packaged, and the promotional design on the package have all become key factors in attracting more customers, leading to intensive research and development efforts for the same. The recent advances in consumer empowerment have also served to make the global instant beverage premix market more competitive, further boosting the backing given to research efforts in the field.

On the basis of product type, instant coffee emerged as the largest segment of the global instant beverage premix market in 2014. The traditional importance of coffee consumption in many parts of the world and the increasing awareness about the health benefits of coffee are driving the demand for instant coffee premix.

Although instant coffee premix is expected to remain the dominant segment through the forecast period, the instant tea segment is also expected to receive significant demand over the coming years. Tea also plays a significant role in many cultures, and demand for instant tea premix is rising at a rapid rate in East Asia, among other regions. Other major product segments of the global instant tea premix market are instant soup, instant milk, and instant health drinks.

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Due in large part to the high tea consumption in East Asian countries and the increasing demand for instant coffee premix, Asia Pacific accounted for the largest share in the global instant beverage premix market in 2014. The increasing availability of international instant beverage premix brands through ecommerce and supermarkets and hypermarkets is the prime driver for the Asia Pacific instant beverage premix market in the coming years.

Europe followed Asia Pacific in 2014 due to the high consumption of both tea and coffee in the region. The presence of a highly health-conscious consumer pool has also driven the market for instant tea and coffee premixes in Europe.

Key instant beverage premix manufacturers profiled in the report include The Coca-Cola Company, Ajinomoto General Foods Inc., PepsiCo Inc., Dunkin’ Brands Group, Inc., Starbucks Corporation, Monster Beverage Company, Suntory Beverage and Food Limited, and The Republic of Tea, Inc.

The global instant beverage premix market is segmented as follows:

Global Instant Beverage Premix Market: By Product Type

• Instant Tea
• Instant Milk
• Instant Health Drinks
• Instant Coffee
• Soup
• Others

Major regions analyzed under this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World

Intense Competition within Market Triggers Marginal Pricing, Affects Profits of Manufacturers, Finds TMR

The presence of a large pool of participants characterizes the global instant beverage premix market’s competitive landscape. Among the leading players in the global instant beverage premix market are Ajinomoto General Foods Inc., PepsiCo Inc., Monster Beverage Co., The Coca-Cola Co., Suntory Beverage & Food Ltd., Starbucks Corp., and Dunkin Brands Group Inc.

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Currently, players are focusing on expanding their product portfolios by introducing new and enhanced premixes. They are also adopting disruptive pricing strategies to remain in the competition. Going forward, they will need to develop their marketing as well as distribution channels to stay afloat in a competitive market and expand their geographical reach.

Rising Number of People Entering Workforce Fuels Demand for Instant Beverage Premixes

The hyperactive lifestyle of individuals has left little room for a proper meal in their day-to-day routine. People are increasingly inclining towards readymade foods and premixes, with instant beverage premixes being one of the most popular products among them.

“The rising number of working consumers is fueling the demand for these premixes significantly,” says an analyst at TMR. Continual advancements in products such as the addition of nutrients and introduction of new flavors are likely to keep the demand for these premixes high in the years to come.

Apart from this, the growing influence of developed nations and the rising disposable income of consumers in emerging economies in Asia Pacific and Latin America is also expected to boost the sales of instant beverage premixes over the next few years.

Marginal Pricing of Instant Beverage Mixes to Affect Market Profits in Long Run

On the other hand, the intense competition within the market has triggered marginal pricing of products, which is likely to affect the profits in the long run. As the concept of instant beverage premix is very new to consumers, vendors do not have efficient marketing strategies, with which they can generate awareness regarding these premixes among consumers in order to gain credibility.

However, with the help of distributors and adequate investments at every stage of product development, producers can improve their marketing strategies and initiate programs for increasing the awareness among people pertaining to the health benefits offered by instant beverages. This, in turn, can help them gain significant momentum in the market.

Asia Pacific to Remain Key Consumer of Instant Beverage Premixes

“Instant beverage premixes witness the most prominent consumption in Asia Pacific,” states TMR. In 2014, these premixes generated a revenue of US$20.4 bn in this region. Currently, instant coffee, among all instant beverage premixes, is the leading product across the world. Analysts expect the segment to remain in its leading position over the next few years.

On the whole, the opportunity in the instant beverage premixes market globally is estimated to increase at a CAGR of 5.70% between 2015 and 2021, rising from US$59.3 bn in 2014 to US$85.8 bn by the end of the forecast period.

The analysis presented here is based on a report by Transparency Market Research (TMR) titled “Instant Beverage Premix Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.”

Key Takeaways

Asia Pacific led the global instant beverage Premix market in 2014 with US$20.4 bn

Instant Coffee will remain most preferred instant beverage in the coming years

The global opportunity in the instant beverage premixes market is likely to reach US$85.8 bn by 2021

The segments covered in the Instant Beverage Premix market are as follows:

By Product Type

• Instant Tea
• Instant Milk
• Instant Health Drinks
• Instant Coffee
• Soup
• Others

Instant Beverage Premix Market is Expected to Rise to a Value of US$85.8 bn by 2021, Rising at a Steady CAGR of 5.7%

Along with the increasing awareness regarding the health benefits of instant beverage premixes, the ease of usage offered by them is also fueling the demand for these premixes significantly across the world. The growing number of working people, who do not have time to cook, are increasingly relying on readymade preparations to feed themselves. This factor has emerged as the key driving force behind the rising demand for instant beverage premixes. Analysts expect this trend to remain steady over the coming years.

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In 2014, the global opportunity in the instant beverage premixes market stood approximately at US$60 bn. increasing at a CAGR of 5.70% during the period from 2015 to 2021, it is expected to touch US$85.8 bn by the end of 2021.

Asia Pacific to Experience Slight Decline in Market Share

The global market for instant beverage premix spreads across Europe, North America, Asia Pacific and the Rest of the World. In terms of revenue, Asia Pacific emerged as the key contributor in 2014 with a share of 34.4% in the overall market. The growing demand for these premixes in countries such as China and India has been boosting their sales in this region since the last few years.

By 2021, the Asia Pacific instant beverage premix market is likely to grow to touch US$27.7 bn, retaining the region’s leadership. The growing influence of developed countries and the rising disposable income of people in Asia Pacific is anticipated to drive up sales of these premixes in the region. However, a slight decline is expected in the market share of Asia Pacific in the coming years.

Europe emerged second in the overall market in 2014 with a revenue of US$16.9 bn. The development of distribution channels and the increasing interest of consumers in instant beverage premix is influencing this regional market positively.

Instant Coffee to Continue to Witness Most Prominent Demand

Among all premixes, instant coffee is experiencing the strongest demand across the world. Since coffee has been the most preferred beverage across the world for quite some time, its instant counterpart has capitalized significantly over its widespread popularity. In 2014, the opportunity in instant coffee premix was worth US$30.4 mn. Analysts project this segment to remain the most popular amid all segments throughout the forecast period.

Instant tea has also gained considerable attention from beverage consumers around the world. The extensive popularity of tea in several Asian countries, such as China and Japan, has been propelling the sale of instant tea premixes substantially in the recent times.

Ito En Ltd., Keurig Green Mountain Inc., The Republic of Tea Inc., Dunkin’ Brands Group Inc., Suntory Beverage & Food Ltd., Starbucks Corp., The Coca-Cola Co., PepsiCo Inc., Monster Beverage Co., and Ajinomoto General Foods Inc. are the key participants in the global market for instant beverage premix.

Global Instant Beverage Premix Market Driven by Increasing Product Availability in Asia Pacific, to Reach US$85.8 bn by 2021

In terms of revenue, global instant beverage premix market was valued at USD 59375.0 million in 2014, increasing at a CAGR of 5.7% from 2015 to 2021. In terms of volume, global instant beverage premix market was valued at 1957.6 million kg in 2014, increasing at a CAGR of 2.0% from 2015 to 2021.

The major driving factor of the global instant beverage premix market is product and design innovation. In an extremely competitive and fast moving consumer market, brand managers are under pressure to develop new products with differentiation. Certain factors such as need to innovate packaging design to attract consumers and differentiate their products from other products in the saturated product category have become important for a brand’s long term success. Consumers prefer simplistic but efficient products that are cost-effective and easy to use. Packaging design is a key driver for sales as consumers have become brand conscious. In a saturated product segment with a number of products in the same category, packaging is the only differentiator that helps a consumer chooses one brand over the other. Thus, with radical consumer empowerment through internet and mobile revolution in the country, the new breed of consumers is inclined towards products with ease of usage. This is expected to create awareness regarding these products during the forecast period. The impact of this driver is high at present and is expected to be medium in the coming years.

The global instant beverage premix market has been segmented on the basis of product type into instant milk, instant coffee, soup, instant tea, instant health drink and others. Demand for instant coffee is primarily driven by its health benefits. Consumers prefer instant coffee as compared to instant tea. Due to these factors, demand for instant coffee is expected to remain high throughout the forecast period.

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Considering the high demand for instant tea among the consumers, manufacturers are focusing on introducing new different flavors of instant tea. Moreover, consumers prefer tea since it contains high amount flavonoid antioxidants that help maintain body weight and reduce the risk of fatal heart attacks. It is the major contributor in the global instant beverages premix market. Considering the high demand for tea among the consumers, manufacturers are focusing on introducing new products.

On the basis of geography, the global instant beverage premix market is divided into four categories:-North America, Europe, Asia Pacific and Rest of the World (RoW). In terms of revenue, Asia Pacific held the largest share in the market in 2014. Countries such as India and China (the most populated countries in the world) are the major contributors to the market. The instant beverage premix market in the region is expected to grow considerably through the forecast period. Rising awareness about instant beverage premix and high population are the major drivers for the market. In terms of revenue, Europe instant beverage premix is expected to grow at a CAGR of 5.1% during the forecast period from 2015 to 2021. The U.K. is the leading countries for instant beverage premix market. The increasing number of distribution channels and changing consumer preference toward Instant Beverage Premix has positively impacted the market in the region. Therefore, the demand for Instant Beverage Premix is set to grow in Europe.

 Key players in the Instant Beverage Premix market include Ajinomoto General Foods Inc., Monster Beverage Company, PepsiCo Inc., The Coca-Cola Company, Starbucks Corporation, Suntory Beverage & Food Limited, Dunkin’ Brands Group, Inc., The Republic of Tea, Inc. and Keurig Green Mountain, Inc. among others.

Global Instant Beverage Premix Market Driven by Increasing Product Availability in Asia Pacific, to Reach US$85.8 bn by 2021

A new market research publication from Transparency Market Research (TMR) studies the global instant beverage premix market, examining the global market’s historical performance and current statistics to present actionable insights into the market’s future. According to the report, the revenue of the global instant beverage premix market totaled US$59.4 bn in 2014. Rising at a steady CAGR of 5.7%, the market’s revenue is expected to rise to a value of US$85.8 bn by 2021.The report is titled ‘Instant Beverage Premix Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021’ and is available for sale on the official website of TMR. The volume of the global instant beverage premix market totaled 1.9 bn kg in 2014. Rising at a 2% CAGR from 2015 to 2021, the market’s total volume is expected to rise to 2.25 bn kg.

One of the major drivers for the global instant beverage premix market is the dynamic product innovation and design differentiation in the global instant beverage premix market. The flavor of the premix itself, the way it is packaged, and the promotional design on the package have all become key factors in attracting more customers, leading to intensive research and development efforts for the same. The recent advances in consumer empowerment have also served to make the global instant beverage premix market more competitive, further boosting the backing given to research efforts in the field.

On the basis of product type, instant coffee emerged as the largest segment of the global instant beverage premix market in 2014. The traditional importance of coffee consumption in many parts of the world and the increasing awareness about the health benefits of coffee are driving the demand for instant coffee premix.

Although instant coffee premix is expected to remain the dominant segment through the forecast period, the instant tea segment is also expected to receive significant demand over the coming years. Tea also plays a significant role in many cultures, and demand for instant tea premix is rising at a rapid rate in East Asia, among other regions. Other major product segments of the global instant tea premix market are instant soup, instant milk, and instant health drinks.

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Due in large part to the high tea consumption in East Asian countries and the increasing demand for instant coffee premix, Asia Pacific accounted for the largest share in the global instant beverage premix market in 2014. The increasing availability of international instant beverage premix brands through ecommerce and supermarkets and hypermarkets is the prime driver for the Asia Pacific instant beverage premix market in the coming years.

Europe followed Asia Pacific in 2014 due to the high consumption of both tea and coffee in the region. The presence of a highly health-conscious consumer pool has also driven the market for instant tea and coffee premixes in Europe.

Key instant beverage premix manufacturers profiled in the report include The Coca-Cola Company, Ajinomoto General Foods Inc., PepsiCo Inc., Dunkin’ Brands Group, Inc., Starbucks Corporation, Monster Beverage Company, Suntory Beverage and Food Limited, and The Republic of Tea, Inc.

The global instant beverage premix market is segmented as follows:

Global Instant Beverage Premix Market: By Product Type

• Instant Tea
• Instant Milk
• Instant Health Drinks
• Instant Coffee
• Soup
• Others

Major regions analyzed under this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World

Instant Beverage Premix Market Driven by Rising Health Awareness, Busy Lifestyles

Both By Revenue and Volume, Global Instant Beverage Premix Market is Expected to Reach USD 85802.4 million and 2251.5 million kg respectively in 2021. Asia Pacific is Projected to be Most Attractive Regional Market in terms of revenue. Asia Pacific is Projected to be Most Attractive Regional Market in terms of volume.

Transparency Market Research has published a new market report titled “Instant Beverage Premix Market (By Product Type: Instant Tea, Instant Milk, Instant Health Drinks, Instant Coffee, Soup and Others) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2015 - 2021.” According to the report, in terms of revenue, Global Instant Beverage Premix market was valued at USD 59375.0 million in 2014, growing at a CAGR of 5.7% from 2015 to 2021 to account for USD 85802.4 million in 2021. In terms of volume, Global Instant Beverage Premix market was valued at 1957.6 million kg in 2014, growing at a CAGR of 2.0% from 2015 to 2021 to account for 2251.5 million kg in 2021.

In terms of revenue, Asia Pacific was the largest regional market for instant beverage premix, accounting for more than 34% in 2014. China is projected to be the most attractive regional market for instant beverage premix during the forecast period and accounted for major share of the instant beverage premix market in Asia Pacific in 2014. The primary factor driving the growth of the market in China is the huge population in the country. In addition, availability of instant beverage premix products in China is further driving the growth of the market in the country. Moreover, with the growth in economic condition, the disposable income of common man is increasing and people are spending in healthy food and nutritious diet. Furthermore, Japan is expected to register a healthy growth during the forecast period.

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In terms of volume, Asia Pacific was the largest market for instant beverage premix, accounting for more than 30% in 2014. The growth of the instant beverage premix market in Asia Pacific is mainly driven due to countries such as India and China (the most populated countries in the world). The instant beverage premix market in the region is expected to grow considerably through the forecast period. Rising awareness about instant beverage premix and high population are the major drivers for the market. China is projected to be the most attractive regional market for instant beverage premix during the forecast period and accounted for major share of the instant beverage premix market in Asia Pacific in 2014.

The instant beverage premix market in Europe is projected to expand significantly during the forecast period. Both by revenue and volume, U.K. held the largest market share in 2014. The U.K. is the leading countries for instant beverage premix market. The increasing number of distribution channels and changing consumer preference toward instant beverage premix has positively impacted the market in the region. Therefore, the demand for instant beverage premix is set to grow in Europe.

The instant beverage premix market in Latin America, Middle East and others is likely to witness moderate growth in the near future. Middle East is expected to be the largest market for instant beverage premix in 2014, both in terms of revenue and volume. Rest of the World includes countries such as Brazil, Dubai, UAE, and South Africa. The availability of products helps to raise in demand for instant beverage premix products among consumer in RoW is driving the growth of the market in the region. Increasing health awareness among consumers is expected to further improve the Instant Beverage Premix market in RoW.

The demand for instant beverage premix is relatively high from people working in forest areas of Brazil and countries in Latin America. This has positively affected the instant beverage premix market in Latin America. The usage of Instant Beverage Premix products in developing countries in the region is on the rise currently. In addition, increasing health awareness and availability of products in online stores are other factors positively influencing instant beverage premix sales and thereby driving the growth of the market in Africa.

Packaging design is a key driver for sales as consumers have become brand conscious. In a saturated product segment with a number of products in the same category, packaging is the only differentiator that helps a consumer chooses one brand over the other. Thus, with radical consumer empowerment through internet and mobile revolution in the country, the new breed of consumers is inclined towards products with ease of usage. This is expected to create awareness regarding these products during the forecast period.

Key players in the Instant Beverage Premix market include The Coca-Cola Company, Ajinomoto General Foods Inc., PepsiCo Inc., Monster Beverage Company, Dunkin’ Brands Group, Inc., Starbucks Corporation, Keurig Green Mountain, Inc., Suntory Beverage & Food Limited and The Republic of Tea, Inc among others.

The segments covered in the Instant beverage premix market are as follows:

Global Instant Beverage Premix Market: By Product Type

• Instant Tea
• Instant Milk
• Instant Health Drinks
• Instant Coffee
• Soup
• Others

Global Instant Beverage Premix Market: By Geography

North America

• U.S.
• Canada
• Rest of North America

Europe

• U.K.
• Germany
• France
• Rest of Europe

Asia Pacific

• India
• China
• Japan
• Australia
• Rest of Asia Pacfic

Rest of the World (RoW)

• Middle East
• Latin America
• Africa

Instant Beverage Premix Market Driven by Rising Health Awareness, Busy Lifestyles

The research report on global instant beverage premix market presents a comprehensive analysis of the market including the historical data and forecast figures. The report further elaborates on the demand and supply approach, manufacturing capacities, product segmentation, recent developments, and vendor analysis of the global instant beverage premix market. The study also includes market drivers, opportunities, restraints, and challenges to be faced in the global market.

According to the research study, the growing awareness among the population regarding health is one of the major factors that is projected to fuel the growth of the global instant beverage premix market in the coming years. The booming online retail industry has given the global instant beverage premix market a steep boost in recent years. As a result, the global instant beverage premix market is growing at a significant rate.

The research study has also added valued inputs and strategic recommendations from professionals and industry experts, coupled with the use of various analytical tools such as Porter’s five forces analysis, SWOT analysis, and value chain analysis, to determine the growth factors and opportunities of the global instant beverage premix market.

Overview of the Instant Beverage Premix market

In 2014, the global market for instant beverage premix market was worth US$59.38 bn and is estimated to reach a value of US$85.80 bn by the end of 2021. The market is projected to register a healthy 5.70% CAGR between 2015 and 2021. Currently, Asia Pacific holds the largest market share in the global instant beverage premix market, followed by Europe. The Asia Pacific market is expected to remain in this position between 2015 and 2021.

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Based on the product type, the global market for instant beverage premix has been divided into instant health drinks, instant tea, instant milk, instant coffee, soup, and others. Among all these types, in 2014, the instant coffee segment accounted for the largest share in the overall market in terms of revenue, followed by the instant tea segment. This hierarchy is expected to remain the same throughout the forecast period. The high demand for instant coffee can be attributed to the health benefits it provides. Moreover, the fresh and energetic feeling attained after consuming coffee is another factor driving the instant coffee segment. In terms of volume, in 2014, the instant tea segment accounted for the largest share in the global market, followed by the soup segment.

The growing online retail industry has played a crucial role in enhancing the distributing channels for several instant beverage premix products. The easy availability of these products on several websites such as Wal-Mart, eBay, and Amazon is further fueling the growth of the global instant beverage premix market. Innovative packaging designs and marketing strategies are other factors attracting several consumers, resulting in high growth of the market. Moreover, increasing disposable income in emerging economies and hectic schedule of consumers are also augmenting the growth of the market. However, entry of cheaper products is a key factor hampering the growth of the global instant beverage premix market.

Companies mentioned in the research report

The prominent companies operating in the global instant beverage premix market are The Republic of Tea, Inc., Suntory Beverage & Food Limited, PepsiCo Inc., Keurig Green Mountain, Inc., Ajinomoto General Foods Inc., Starbucks Corporation, The Coca-Cola Company, Dunkin’ Brands Group, Inc., and Monster Beverage Company, to name a few.

Instant Beverage Premix Market will Rebound Through 2021

The market size in terms of revenue and volume for the global instant beverage premix market is provided from 2014 to 2021 at each sub-segment level. Based on product type, the market is segmented into: instant tea, instant milk, instant health drinks, instant coffee, soup and others. In terms of revenue, amongst various instant beverage premix product types, instant coffee held the largest market share in 2014 and expected to be the same during the forecast period of 2015 – 2021. The increasing health awareness among consumers is raising the demand for instant beverage premix globally. Amongst various product types, in terms of volume, instant tea held the largest market share followed by soup in 2014. The current market scenario and future trends for instant beverage premix have been also covered under the scope of the study that affects the demand in the market.

Increasing geographical arena for instant beverage premix products is the major factor driving the expansion of market globally. In addition, instant beverage premix is sold through different distribution channels such as online stores, convenience stores. and supermarkets. Manufacturers also sell instant beverage premix products through their websites. Availability of the product is one of the key drivers for the instant beverage premix market and is expected to fuel demand for this market in developing countries such as India and Brazil among others.

Entry of less priced products restrains the growth of the global instant beverage premix market. Since the concept of instant beverage premix is still new to consumers, the vendors don’t have well developed strategies to generate awareness with the help of which their products can gain credibility. This increase in pricing of instant beverages products is dominated by developed countries investing more on instant beverages segment whereas little spending by developing countries.

Adoption of innovative marketing strategies allows participant in the instant beverages premix industry to grow. With proper investment at each stage of product development, manufacturers can work towards increasing awareness about health benefits offered by instant beverages. Instant beverages premix manufacturers can effectively undertake marketing of their products to convey multiple benefits offered by their products.

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Many countries across the globe are expected to serve as attractive markets for instant beverage premix products. For instance, the demand for instant beverage premix products has increased in the countries of Asia Pacific and Europe. Moreover, growing demand for instant beverage premix products in the countries of RoW such as Argentina, South Africa and Brazil among others is expected to open up new avenues for this market over the next few years.

Based on geography, the global instant beverage premix market is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW). In 2014, Asia Pacific held the largest market share in this market, followed by Europe. Among the different countries globally, China instant beverage premix market is expected to hold the maximum share during the forecast period. Increasing health awareness is the major factor that is driving the growth of the instant beverage premix market in Asia Pacific. Asia Pacific is expected to be the largest regional market with 32.4% market share in 2021, followed by Europe, which is expected to occupy 27.5% share of the global market in 2021.

The report includes profiles of major participants operating in the global market. Major players include Ajinomoto General Foods Inc., Monster Beverage Company, PepsiCo Inc., The Coca-Cola Company, Starbucks Corporation, Suntory Beverage & Food Limited, Dunkin’ Brands Group, Inc., The Republic of Tea, Inc. and Keurig Green Mountain, Inc. among others.

The report provides an understanding of value (USD million) of Instant beverage premix market. The study also provides forecast from 2015-2021 and highlights current and future market trends. The market attractiveness analysis is also covered in the report along with qualitative data relating to the drivers, restraints and opportunities governing the global Instant beverage premix market.

The segments covered in the Instant Beverage Premix market are as follows:

Global Instant Beverage Premix Market: By Product Type

• Instant Tea
• Instant Milk
• Instant Health Drinks
• Instant Coffee
• Soup
• Others

Global Instant Beverage Premix Market: By Geography

North America

• U.S.
• Canada
• Rest of North America

Europe

• U.K.
• Germany
• France
• Rest of Europe

Asia Pacific

• India
• China
• Japan
• Australia
• Rest of Asia Pacfic

Rest of the World (RoW)

• Middle East
• Latin America
• Africa