The
presence of a large pool of participants characterizes the global
instant beverage premix market’s competitive landscape. Among the
leading players in the global instant beverage premix market are
Ajinomoto General Foods Inc., PepsiCo Inc., Monster Beverage Co., The
Coca-Cola Co., Suntory Beverage & Food Ltd., Starbucks Corp., and
Dunkin Brands Group Inc.
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Currently,
players are focusing on expanding their product portfolios by
introducing new and enhanced premixes. They are also adopting
disruptive pricing strategies to remain in the competition. Going
forward, they will need to develop their marketing as well as
distribution channels to stay afloat in a competitive market and
expand their geographical reach.
Rising
Number of People Entering Workforce Fuels Demand for Instant Beverage
Premixes
The
hyperactive lifestyle of individuals has left little room for a
proper meal in their day-to-day routine. People are increasingly
inclining towards readymade foods and premixes, with instant beverage
premixes being one of the most popular products among them.
“The
rising number of working consumers is fueling the demand for these
premixes significantly,” says an analyst at TMR. Continual
advancements in products such as the addition of nutrients and
introduction of new flavors are likely to keep the demand for these
premixes high in the years to come.
Apart
from this, the growing influence of developed nations and the rising
disposable income of consumers in emerging economies in Asia Pacific
and Latin America is also expected to boost the sales of instant
beverage premixes over the next few years.
Marginal
Pricing of Instant Beverage Mixes to Affect Market Profits in Long
Run
On
the other hand, the intense competition within the market has
triggered marginal pricing of products, which is likely to affect the
profits in the long run. As the concept of instant beverage premix is
very new to consumers, vendors do not have efficient marketing
strategies, with which they can generate awareness regarding these
premixes among consumers in order to gain credibility.
However,
with the help of distributors and adequate investments at every stage
of product development, producers can improve their marketing
strategies and initiate programs for increasing the awareness among
people pertaining to the health benefits offered by instant
beverages. This, in turn, can help them gain significant momentum in
the market.
Asia
Pacific to Remain Key Consumer of Instant Beverage Premixes
“Instant
beverage premixes witness the most prominent consumption in Asia
Pacific,” states TMR. In 2014, these premixes generated a revenue
of US$20.4 bn in this region. Currently, instant coffee, among all
instant beverage premixes, is the leading product across the world.
Analysts expect the segment to remain in its leading position over
the next few years.
On
the whole, the opportunity in the instant
beverage premixes market globally is estimated to increase at a
CAGR of 5.70% between 2015 and 2021, rising from US$59.3 bn in 2014
to US$85.8 bn by the end of the forecast period.
The
analysis presented here is based on a report by Transparency Market
Research (TMR) titled “Instant Beverage Premix Market - Global
Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 -
2021.”
Key
Takeaways
Asia
Pacific led the global instant beverage Premix market in 2014 with
US$20.4 bn
Instant
Coffee will remain most preferred instant beverage in the coming
years
The
global opportunity in the instant beverage premixes market is likely
to reach US$85.8 bn by 2021
The
segments covered in the Instant Beverage Premix market are as
follows:
By
Product Type
- Instant Tea
- Instant Milk
- Instant Health Drinks
- Instant Coffee
- Soup
- Others
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