Digestive
health drinks are the products which are primarily made to ease and
overcome the symptoms of an overburdened digestive tract. The
digestive health drinks also enables in preventing many digestive
health problems such as indigestion, bloating and gas, gallstones,
peptic ulcer disease which is the disease caused to first part of
small intestine, irritable bowel disease and ulcerative colitis which
is a chronic disease of large intestine. The examples of digestive
health drinks are warm ginger tea, vegetable soups, buttermilk,
yogurt, lemon water, herbal tea and coconut water. Hence digestive
health drinks utilize natural and active ingredients such as vitamin
B12, vitamin B6 and potassium, which are known to be particularly
important for the health of the human digestive system.
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Digestive
Health Drinks Market: Segmentation
The
digestive health drinks market is segmented on the basis of fermented
dairy products, probiotics, prebiotics and digestive fruit beverages.
The fermented dairy products primarily includes buttermilk, kefir and
yogurt. Kefir is categorized into coconut kefir and milk kefir. The
major benefits of fermented digestive health products includes
enhanced digestibility and unique flavors which is expected to drive
the market growth.
Probiotics
represents bacteria which are beneficial for digestive system. The
probiotics include probiotic beverages and acidophilus milk that
contains a strain of healthy bacteria for the human digestive tract.
DANACTIVE by DANONE is one of the popular probiotic drink with
flavors like vanilla and strawberry in the U.S. Prebiotics stimulates
the activity of advantageous bacteria in the gut by acting as a
substrate for them. The digestive health drinks market is also
segmented on the basis of digestive food enzymes such as protease,
amylase, lactase, pepsin, pancreatic lipase and sucrose.
Digestive
Health Drinks Market: Region-wise Outlook
The
digestive health drinks market is segmented on the basis of region
which includes North America, Latin America, Eastern Europe, Western
Europe, Asia-Pacific excluding Japan, Japan and Middle East and
Africa. Asia Pacific captured the highest share in revenue of
digestive health drinks market in 2015. Followed by it, North America
and Europe. Rising significant growth potential for such products in
emerging economies such as India and China is likely to further
expand the growth of digestive
health drinks market over the forecast period. Besides this,
rising health consciousness along with changing lifestyle with fast
paced living in Germany, France, Italy and Spain is expected to
bolster the growth of Europe digestive health drinks market over the
period 2016-2026.
Digestive
Health Drinks Market: Drivers
The
digestive health drinks market drivers are rising awareness among the
customers, which is playing a vital role in the digestive health
market, also increase in the natural and active elements present in
the digestive health drinks such as probiotics and prebiotics is
further expected to fuel the market growth. There is a high demand
for the digestive health drinks in Asia due increasing awareness
related to consumption of healthy drinks and food in Asia region. The
increasing market for probiotics –based products is the major
driver for the digestive health drinks. The growing demand among the
consumers regarding the importance of high fiber consumption and
acceptable bacteria in the gut to support a healthy digestive and
immune system is expected to support demand for the digestive health
drinks in the near future.
Digestive
Health Drinks Market: Key Players
Some of the players identified across the value chain in digestive health drinks market include Danisco A/S, Danone SA, Nestle SA, Yakult Honsha Pvt Ltd, Arla Foods Inc., Clover Industries Ltd, Biogaia AB, General Mills Inc., Probi AB and Lifeway foods Inc. Danisco and Danone marked major share in terms of revenue in global digestive health drinks market in 2015. The companies are entering into formulation of various business strategies in order to expand their product portfolio in digestive health drinks. Research and development expenses are anticipated to rise by the manufacturers in order to gain the competitive edge in global digestive health drinks market over the coming few years.
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