Kartie
Tree is popularly known as Shea Tree, scientific name Vietellaria
Paradoxa. It is the only tree in genus Vitellaria and it indigenous
to Africa. Kartie is its French name meaning “the tree of life”.
It has got its name due to its extensive healing properties.
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Kartie
tree extract is commonly known as shea extract and traditionally
being used for butter production i.e. shea butter. It has tremendous
skin care, healing and medicinal properties which marks its demand in
market by various industries. Kartie is being used and exported since
ancient time from its origin region Africa. Kartie oil has low fat
content and hence popularly being used as substitute of cocoa and
palm oil, and that is why demanded in global market.
Kartie
Tree Extract Market Segmentation:
Kartie
tree extract market is segmented on the basis of its applications
into different industries. This includes cosmetics & personal
care, food, Medicinal and others. Its market demand is emerging in
personal care and cosmetic industry due to its skincare, inflammatory
and moisturizing properties. Kartie tree oil is considered as
excellent substitute for palm and cocoa oil which has comparatively
high fat contents, hence it is commonly used as substitute for
high-fat oils. Applications of kartie oil in food industry is
expected to increase in near future. Kartie tree extracts market is
segmented on the basis of its purity and processing, as grades Grade
A,B,C,D and E. A-Raw or unrefined, B-refined, C-highly refined or
extracted with solvents, D-lowest uncontaminated grade katrie extract
and E- kartie extract with contaminants. Grade A extract retain most
natural properties as compared to other grades.
Kartie
tree extract market is further segmented on basis of regions which
includes North America and Latin America, Middle East & Africa,
Japan, Europe and Asia pacific excluding Japan. Europe and America
possess demand of kartie extract for the cosmetics and personal care
industry by volume. The major cosmetics and soap industry in the U.S.
is most lucrative global market for kartie tree extracts.
Kartie
Tree Extract Market Drivers:
Kartie
extract is in high demand in several sectors in the world market.
Principle factors driving market demand are continuous rising demand
for cocoa equivalent products due to rising chocolate consumption by
world population. Also rising market demand for natural products
based cosmetics and skin care products is becoming another market
driver for kartie tree extract.
In
Europe, Japan and North America markets kartie extract is highly
sought due to its high healing and moisturizing properties. This
demand mainly comes from cocoa butter equivalent (CBE) as kartie
extracted butter is approved to be used in chocolates. India is also
an important market for kartie tree extract. The Europe and North
America are the main markets for shea butter use in cosmetics and
natural products.
Consumer
awareness about hydrogenated oils containing trans fats has also
played an important role in the increased use of kartie
tree extract market. Emerging market demand for kartie extracted
products in world market is proven employment source for villagers
and the sector has got high economic important. And hence government
taking initiatives to fulfill maximum market demand of kartie tree
extract and related products, emerging from all over the world.
Kartie
Tree Extract Market Key Players:
Maximum
amount of kartie is exported to other market places other than Africa
where it gets extracted, purified and converted into different
required byproducts. Kartie processing takes two routes, the row nuts
are exported to Asian oil companies in bulk who extract, refine and
sell it to Europe. Unrefined kartie extract is locally processed and
graded for purity and then pushed into the world market through
distributors.
Key players operating in kartie tree extract market are Aarhus United, Fuji Oils Co. Ltd, and Loders Croklaan. Some of the local players manufacturing kartie tree extract include, Inkuto Ltd., The Pure Company, Bosbel Vegetable oil mills, Trituraf S. A among others.
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