Rising
health concerns among consumers regarding the high amount of calories
present in sugar-sweetened beverages is anticipated to drive the
demand for organic coconut water, states Transparency Market Research
in a new study. The report is titled, “Organic Coconut Water Market
- Global Industry Analysis, Size, Share, Growth, Trends, and Forecast
2016 – 2024.”
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The
report provides a comprehensive overview of the segments of and
companies in the global organic coconut water market. It also
provides the size and volume growth expected for all the segments and
thoroughly explains the factors driving and restraining the global
organic coconut water market. According to the report, the demand for
organic coconut water is expected to rise over the next couple of
years due to its hydrating, refreshing, and low calorie properties.
The
report states that organic coconut water is considered to be an
isotonic beverage and contains comparatively less chemical than
regular coconut water. The fact that organic coconut water contains
electrolytes and other minerals is expected to further drive its
consumption in the coming years. The study also states that the
demand for organic coconut water is anticipated to rise at a
significant rate owing to the presence of micronutrients and
antioxidants accompanied by better taste.
Organic
coconut water is also known to have a curative effect on diarrhea and
nausea. As organic coconut water contains low level of cholesterol,
it is also considered to be beneficial for cardiovascular health.
However, organic coconut water has a low shelf life in comparison to
regular coconut water. To meet the requirements of preserving organic
coconut water for long term use, manufacturers are focusing on
providing consumers with organic coconut water in the frozen and
preserved form. This step is expected to enable manufacturers to
enhance their consumer base by transporting coconut water to regions
where it is not available.
Companies
operating in the global
organic coconut water market are competing against each other by
providing differentiated products to consumers in terms of packaging.
The easy availability of organic coconut water in plastic bottles and
tetra packs is anticipated to increase its consumption across the
globe. Moreover, manufacturers of organic coconut water are likely to
gain lucrative growth opportunities from the product’s hair and
skin benefits and its growing consumption in health centers and yoga
institutes.
The report segments the global organic coconut water market on the basis of region, application, packaging, flavor, and form. Geographically, the global organic coconut water market is classified into the Middle East and Africa, Japan, Eastern and Western Europe, Asia Pacific, North America, and Latin America. The prime companies in the global organic coconut water market are COPRA Inc., Navitas Naturals, The Coca-Cola Company, Coco Libre, and Harmless Harvest among others.
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