Drastic
changes in lifestyles have had a severe impact on the eating habits
of the global population. Over the past few years, improving GDPs and
higher per capita incomes have allowed consumers to indulge in
unhealthy food items, thus serving as the root cause of several
lifestyle-related diseases. According to the World Health
Organization (WHO), diabetes, known as a lifestyle disorder, is
anticipated to be the 7th leading cause of death by 2030. Owing to
these reasons, several healthcare professionals, institutions, and
organizations are campaigning against obesity and encouraging many to
lose weight. These factors have collectively propelled the intake of
non-sugar sweeteners as consumers are replacing sugar due to its
fattening properties.
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The
research report includes an extensive analysis of the market drivers
and restraints defining the trajectory of the global non-sugar
sweeteners market. The research sheds light on the competitive
landscape present in the global market by scrutinizing business and
marketing strategies of the key players. Furthermore, it offers
well-formulated recommendations to existing players and new entrants
to help them optimize on the strengths and tackle the weaknesses.
Additionally, the report also points out various threats and
opportunities existing in the market along with sharing some valuable
insights with the readers.
Non-Sugar
Sweeteners Market: Trends and Opportunities
High
prevalence of obesity and diabetes are the primary growth drivers for
the global non-sugar sweeteners market. Both of these conditions
demand patients to lose weight with urgency, which has coaxed
millions of sufferers to eliminate the intake of sugar from their
daily diet. This has resulted in a significant number of people
opting for several types of sugar substitutes, which has lent a
serious impetus to the global non-sugar sweeteners market.
Currently,
the global non-sugar sweeteners market offers two types of products,
namely natural non-sugar sweeteners and synthetic non-sugar
sweeteners. The natural non-sugar sweeteners are stevia, tagatose,
sorbitol, and thaumatin. On the other hand, the synthetic non-sugar
sweeteners are saccharin, aspartame, neotame, and sucralose.
Consumers battling the dilemma of craving for sweets while trying to
lose a few pounds are still opting for a wide range of sweet food
products. Thus, tapping into this demand by using non-sugar
sweeteners in confectionary, baked products, desserts, and beverages
will prove to be a lucrative opportunity for the vendors in the near
future.
Non-Sugar
Sweeteners Market: Region-wise Outlook
Geographically,
the global
non-sugar sweeteners market is segmented into North America, Asia
Pacific, Europe, and Rest of the World. The report suggests that
North America will lead the global market due to the rising pool of
obese people. The rise of fitness-conscious population and growing
number of weight watchers are expected to drive the demand for
non-sugar sweeteners during the forecast period of 2012 and 2018. The
growing pool of geriatrics, who are susceptible to conditions such as
diabetes, are also anticipated to boost the demand for these sugar
alternatives in the near future. According to the research report,
the North America holds a 60% share in the overall non-sugar
sweeteners market.
The
other regions are also projected to witness an upswing of non-sugar
sweetener sales as growing number of people are focusing towards
living a healthy lifestyle. As growing number of people are realizing
the benefits of giving up sugar, they are expected to shift their
focus towards non-sugar sweeteners. These are perfect alternatives to
regular sugar and thus are easy to adapt to as a substitute in the
daily diet.
Key
Players Mentioned in the Report
Some
of the leading players operating in the non-sugar sweeteners market
are Zydus Wellness Ltd., Roquette, Danisco A/S, Nutrasweet Co., JK
sucralose Inc., Dulcette Technologies LLC, Merisant worldwide Inc.,
Imperial Sugar Co., Cargill, Beckmann-Kenko GmbH., Ajinomoto Co.
Inc., Purecircle, A&Z Food Additives Co. Ltd, and Celanese Corp.
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