Rising Population of Diabetics to Globally Drive Demand for Non-sugar Sweeteners

A recent report by Transparency Market Research presents a detailed overview of the present state of the global market for non-sugar sweeteners and predicts the way the market will develop over the period between 2016 and 2024. The report is titled “Non Sugar Sweeteners Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024.”

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The report states that the demand for non-sugar sweeteners has significantly increased in the past few years owing to the vast rise in prevalence of diabetes. The WHO states that diabetes will become the 7^th leading cause of death by 2030. The alarmingly rising pool of diabetes patients across the globe will continue to be one of the most high-impact trends bolstering the global demand and influencing the overall development of non-sugar sweeteners over the report’s forecast period.

Owing to this, several healthcare institutions, professionals, and organizations are raising awareness regarding the impact of obesity, unhealthy lifestyles, and junk food, the leading causes of diabetes. These factors have collectively driven the global intake of non-sugar sweeteners as consumers are increasingly replacing sugar with non-sugar sweeteners due to the former’s fattening properties.

The report presents a thorough overview of the key restraints and drivers influencing the overall development of the market. The report also gives insights into the competitive and vendor landscape of the global non-sugar sweeteners market by analyzing the product portfolios, finances, market share, marketing, and business strategies of the key vendors in the market. Furthermore, the report also provides several recommendations, which can help established players and new entrants in the market tackle the challenges in the market and optimize on their strengths.

In terms of product variety, the global non-sugar sweeteners market comprises two broad categories of products – natural and synthetic. The segment of natural non-sugar sweeteners include products such as thaumatin, stevia, sorbitol, and tagatose. The segment of synthetic non-sugar sweeteners include products such as aspartame, sucralose, neotame, and saccharin.

Geographically, the market is segmented into Europe, North America, Asia Pacific, and Rest of the World. Of these, the market in North America is expected to lead the global market owing to the rising population of obese people. The rise in population of fitness-conscious people will also drive the North America market. The vast pool of diabetics in Asia Pacific is expected to be a key growth driver of the non-sugar sweeteners market in the region in the next few years.

Some of the key companies operating in the global non-sugar sweeteners market Dulcette Technologies LLC, Zydus Wellness Ltd., Beckmann-Kenko GmbH., Cargill, Roquette, Nutrasweet Co., Purecircle, Danisco A/S, Merisant Worldwide Inc., JK sucralose Inc., Celanese Corp, Imperial Sugar Co., A&Z Food Additives Co. Ltd, and Ajinomoto Co. Inc.

Global Non-sugar Sweeteners Market: Demand for Non-sugar Sweeteners to Increase due to High Prevalence of Diabetes and Obesity, Says TMR

A new report by Transparency Market Research (TMR), titled “Non Sugar Sweeteners Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024” provides analysis of various factors promoting the growth of the global market. The growth exhibited by the market over the years is evaluated using industry-leading analytical tools. Porter’s five forces is conducted to gauge the bargaining power of buyers and suppliers, degree of competition, and threat of new entrants. The actionable insights thus provided in the report can form the basis of reliable forecasts regarding potential growth of the market between 2016 and 2024.

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The drastically changing patterns of lifestyle is the chief factor driving the global non-sugar sweetener market. In the last couple of years, the improving GDP and rising expendable income have allowed customers to indulge in unhealthy food habits. This, combined with the pandemic of sedentary lifestyle has become the root-cause of numerous chronic ailments. According to the World Health Organization, diabetes which is known as one of the most prevalent lifestyle disorder will become the 7^th leading cause of deaths worldwide by 2030.

Considering the urgency the situation demands, healthcare institutions and professionals around the world are campaigning against obesity and encouraging to lose weight using natural methods. These factors collectively aided the rising intake of non-sugar sweeteners. As consumers around the world replace sugar owing to its fattening properties with non-sugar sweeteners, the demand for the same is poised to surge in the coming years.

The growing prevalence of diabetes and obesity are the key factors driving the global non-sugar sweeteners market. Both these conditions require patients to lose weight for better health, which can be achieved by eliminating the intake of sugar in any form from the daily diet. It has therefore resulted in an increasing number of people opting for non-sugar sweeteners.

The global non-sugar sweetener market currently offers two kinds of products namely synthetic and natural non-sugar sweetener. The natural non-sugar sweeteners include sorbitol, thaumatin, stevia, and tagatose. Similarly, the synthetic non-sugar sweetener segment consists of aspartame, saccharin, sucralose, and neotame. Consumers struggling with the sweet cravings while trying to shed a few pounds often end up opting for various sweet food products. They are therefore contributing to the demand, by using non-sugar sweeteners in baked products, confectionaries, beverages, and desserts. This will provide enterprises operating in the market with opportunities to capitalize on in the near future.

Regionally, North America holds dominance in the global non-sugar sweeteners market since the region witnesses a high prevalence of diabetes and obesity. Other lucrative regional markets are Asia Pacific, Europe, and Rest of the World.

Some of the prominent enterprises operating in the market are Danisco A/S, Zydus Wellness Ltd., Merisant Worldwide Inc., JK sucralose Inc., Roquette, Imperial Sugar Co., Dulcette Technologies LLC, Nutrasweet Co., and others. 

Non Sugar Sweeteners Market - Global Industry Insights and Forecast to 2024

Drastic changes in lifestyles have had a severe impact on the eating habits of the global population. Over the past few years, improving GDPs and higher per capita incomes have allowed consumers to indulge in unhealthy food items, thus serving as the root cause of several lifestyle-related diseases. According to the World Health Organization (WHO), diabetes, known as a lifestyle disorder, is anticipated to be the 7th leading cause of death by 2030. Owing to these reasons, several healthcare professionals, institutions, and organizations are campaigning against obesity and encouraging many to lose weight. These factors have collectively propelled the intake of non-sugar sweeteners as consumers are replacing sugar due to its fattening properties.

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The research report includes an extensive analysis of the market drivers and restraints defining the trajectory of the global non-sugar sweeteners market. The research sheds light on the competitive landscape present in the global market by scrutinizing business and marketing strategies of the key players. Furthermore, it offers well-formulated recommendations to existing players and new entrants to help them optimize on the strengths and tackle the weaknesses. Additionally, the report also points out various threats and opportunities existing in the market along with sharing some valuable insights with the readers.

Non-Sugar Sweeteners Market: Trends and Opportunities

High prevalence of obesity and diabetes are the primary growth drivers for the global non-sugar sweeteners market. Both of these conditions demand patients to lose weight with urgency, which has coaxed millions of sufferers to eliminate the intake of sugar from their daily diet. This has resulted in a significant number of people opting for several types of sugar substitutes, which has lent a serious impetus to the global non-sugar sweeteners market.

Currently, the global non-sugar sweeteners market offers two types of products, namely natural non-sugar sweeteners and synthetic non-sugar sweeteners. The natural non-sugar sweeteners are stevia, tagatose, sorbitol, and thaumatin. On the other hand, the synthetic non-sugar sweeteners are saccharin, aspartame, neotame, and sucralose. Consumers battling the dilemma of craving for sweets while trying to lose a few pounds are still opting for a wide range of sweet food products. Thus, tapping into this demand by using non-sugar sweeteners in confectionary, baked products, desserts, and beverages will prove to be a lucrative opportunity for the vendors in the near future.

Non-Sugar Sweeteners Market: Region-wise Outlook

Geographically, the global non-sugar sweeteners market is segmented into North America, Asia Pacific, Europe, and Rest of the World. The report suggests that North America will lead the global market due to the rising pool of obese people. The rise of fitness-conscious population and growing number of weight watchers are expected to drive the demand for non-sugar sweeteners during the forecast period of 2012 and 2018. The growing pool of geriatrics, who are susceptible to conditions such as diabetes, are also anticipated to boost the demand for these sugar alternatives in the near future. According to the research report, the North America holds a 60% share in the overall non-sugar sweeteners market.

The other regions are also projected to witness an upswing of non-sugar sweetener sales as growing number of people are focusing towards living a healthy lifestyle. As growing number of people are realizing the benefits of giving up sugar, they are expected to shift their focus towards non-sugar sweeteners. These are perfect alternatives to regular sugar and thus are easy to adapt to as a substitute in the daily diet.

Key Players Mentioned in the Report

Some of the leading players operating in the non-sugar sweeteners market are Zydus Wellness Ltd., Roquette, Danisco A/S, Nutrasweet Co., JK sucralose Inc., Dulcette Technologies LLC, Merisant worldwide Inc., Imperial Sugar Co., Cargill, Beckmann-Kenko GmbH., Ajinomoto Co. Inc., Purecircle, A&Z Food Additives Co. Ltd, and Celanese Corp.

Global Non-Sugar Sweeteners Market Outlook 2012-2018

The global market for non-sugar sweeteners has been witnessing an impressive rise, thanks to the increasing prevalence of diabetes and obesity across the world. The rapid rise in the global geriatric population has also been fueling the demand for non-sugar sweeteners significantly. In the coming years, these trends are likely to continue, ensuring high demand for these sweeteners.

The global non-sugar sweeteners market is broadly assessed on the basis of the type of product, application, and the regional spread of this market. The key types of non-sugar sweeteners are natural non-sugar sweeteners and synthetic non-sugar sweeteners. Sorbitol, stevia, tagatose, and thaumatin are the prime natural non-sugar sweeteners while aspartame, saccharin, sucralose, and neotame are the major synthetic non-sugar sweeteners available in the global arena.

Baked products, confectionary, beverages, and desserts are the key application areas of these non-sugar sweeteners and Europe, North America, Asia Pacific, and the Rest of the World are the main regional markets for non-sugar sweeteners across the world.

This research study on the global non-sugar sweeteners market by Transparency Market Research (TMR) is an attempt to provide a comprehensive analysis of this market on the basis of its historical as well as current performance. Latest trends, growth drivers, limitations, opportunities, and future prospects of this market have also been studied at length in this market report.

Overview of the Non-sugar Sweeteners Market

The changing lifestyle of consumers has impacted their eating habits to a great level. Nowadays, people are more concerned about their health and well-being, which is prompting them to shift towards non-sugar sweeteners. The global market for non-sugar sweeteners is deriving much of its growth from this change in the eating habits of people across the world.

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North America is the leading regional market for non-sugar sweeteners. The demand for non-sugar sweeteners from this region has been consistently high, thanks to its increasing obese population. The increasing elderly population is also boosting the demand for these sweeteners in this region. North America accounts for a share of 60% in the total demand for non-sugar sweeteners across the world, says an analyst at TMR.

Other regions are also witnessing a rise in the demand for non-sugar sweeteners. The increase in the awareness regarding healthcare and the benefits of consuming non-sugar sweeteners has encouraged consumers around the world to replace sugar with these sweeteners in their everyday diet.

Overall, the future of the global non-sugar sweeteners market looks positive. However, the increasing cases of health complications caused by artificial non-sugar sweeteners have garnered negative publicity, which is expected to hamper the growth of this market over the forecast period.

Apart from this, the high cost of non-sugar sweeteners, which makes them unaffordable for the average middle-class consumer in emerging nations, is also projected to limit the market considerably in the coming years.

Companies mentioned in the research report

The global market for non-sugar sweeteners is extremely fragmented due to the presence of a large number of participants across the value chain. Danisco A/S, Nutrasweet Co., JK sucralose Inc., Zydus Wellness Ltd., Dulcette Technologies LLC, Roquette, Merisant worldwide Inc., Cargill, Imperial Sugar Co., Beckmann-Kenko GmbH., Celanese Corp, Ajinomoto Co. Inc., Purecircle, and A&Z Food Additives Co. Ltd. are some of the major non-sugar sweetener manufacturers in the global market.

Major regions analyzed under this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World

This report gives you access to decisive data such as:

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years

Key highlights of this report

• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• Offers a clear understanding of the competitive landscape and key product segments

Global Non-Sugar Sweeteners Market is growing Strongly through 2018

Diabetes and obesity, two primary health concerns associated with the consumption of higher-than-recommended quantities of sugar, are also a massive healthcare burden in many countries. The non-sugar sweeteners market has gained from consumers switching over from sugar to sugar substitutes. The world had 2.1 billion obese people as of 2013. As of 2015, about 415 million people were reportedly living with diabetes.

However, the consumer base in the non-sugar sweeteners market is not limited to people suffering from diabetes and obesity. Health-conscious consumers and those wanting to take preventative measures also comprise a sizeable portion of the global non-sugar sweeteners market. This report presents a comprehensive overview of the global non-sugar sweeteners market and goes on to study indicators of the market’s current status, such as the revenue, volume of non-sugar sweeteners consumed, types of products available on the market, and the competitive scenario.

The report studies the performance of the non-sugar sweeteners market across key regions such as North America, Europe, Asia Pacific, and Rest of the World. This helps companies strengthen their regional expansion strategies. A SWOT analysis of leading market players and major industry segments is conducted in the report. A technological growth map of the market, backed by an analysis of high-impact factors also features in the report.

Overview of the Global Non-sugar Sweeteners Market

The global non-sugar sweeteners market is composed of both natural and synthetic sweeteners. Products that constitute the natural non-sugar sweeteners market include: sorbitol, tagatose, stevia, and thaumatin. Likewise, artificial non-sugar sweeteners that are most in demand include: aspartame, sucralose, saccharin, and neotame.

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Companies in the food and beverage industry are now sensitized to the needs of diabetics and weight watchers alike. That also explains the growing number of sugar-free products on retail shelves across the world. The use of non-sugar sweeteners is primarily seen in baked products, beverages, confectionary, and desserts.

The demand for non-sugar sweeteners is the highest in North America and TMR analysts predict that the region generates about 60% of the demand for non-sugar sweeteners worldwide. The consumption of non-sugar sweeteners is galloping in Europe. Asia Pacific countries are gradually but steadily warming up to the use of non-sugar sweeteners in their everyday diet.

A major challenge that will pose a hurdle in the growth of the non-sugar sweeteners market, however, is that artificial sweeteners have received negative press. There is a popular perception that natural sweeteners are safer and studies have further strengthened this belief, impelling consumers to buy natural sweeteners. The high prices of non-sugar sweeteners make them unaffordable to the average consumer in developing countries – this is yet another restraint that market players will have to address.

Catering to the needs of lifestyle consumers and working toward registering patents for non-sugar sweeteners are two opportunities that could bring handsome rewards to market participants.

Companies Mentioned in the Report

The highest revenue generators in the global non-sugar sweeteners market are: Cargill, Archer Daniels Midland Company, Celanese Corporation, Zydus Wellness Ltd, Naturex, and others.