Diabetes
and obesity, two primary health concerns associated with the
consumption of higher-than-recommended quantities of sugar, are also
a massive healthcare burden in many countries. The non-sugar
sweeteners market has gained from consumers switching over from
sugar to sugar substitutes. The world had 2.1 billion obese people as
of 2013. As of 2015, about 415 million people were reportedly living
with diabetes.
However,
the consumer base in the non-sugar sweeteners market is not limited
to people suffering from diabetes and obesity. Health-conscious
consumers and those wanting to take preventative measures also
comprise a sizeable portion of the global non-sugar sweeteners
market. This report presents a comprehensive overview of the global
non-sugar sweeteners market and goes on to study indicators of the
market’s current status, such as the revenue, volume of non-sugar
sweeteners consumed, types of products available on the market, and
the competitive scenario.
The
report studies the performance of the non-sugar sweeteners market
across key regions such as North America, Europe, Asia Pacific, and
Rest of the World. This helps companies strengthen their regional
expansion strategies. A SWOT analysis of leading market players and
major industry segments is conducted in the report. A technological
growth map of the market, backed by an analysis of high-impact
factors also features in the report.
Overview
of the Global Non-sugar Sweeteners Market
The
global non-sugar sweeteners market is composed of both natural and
synthetic sweeteners. Products that constitute the natural non-sugar
sweeteners market include: sorbitol, tagatose, stevia, and thaumatin.
Likewise, artificial non-sugar sweeteners that are most in demand
include: aspartame, sucralose, saccharin, and neotame.
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Companies
in the food and beverage industry are now sensitized to the needs of
diabetics and weight watchers alike. That also explains the growing
number of sugar-free products on retail shelves across the world. The
use of non-sugar sweeteners is primarily seen in baked products,
beverages, confectionary, and desserts.
The
demand for non-sugar sweeteners is the highest in North America and
TMR analysts predict that the region generates about 60% of the
demand for non-sugar sweeteners worldwide. The consumption of
non-sugar sweeteners is galloping in Europe. Asia Pacific countries
are gradually but steadily warming up to the use of non-sugar
sweeteners in their everyday diet.
A
major challenge that will pose a hurdle in the growth of the
non-sugar sweeteners market, however, is that artificial sweeteners
have received negative press. There is a popular perception that
natural sweeteners are safer and studies have further strengthened
this belief, impelling consumers to buy natural sweeteners. The high
prices of non-sugar sweeteners make them unaffordable to the average
consumer in developing countries – this is yet another restraint
that market players will have to address.
Catering
to the needs of lifestyle consumers and working toward registering
patents for non-sugar sweeteners are two opportunities that could
bring handsome rewards to market participants.
Companies
Mentioned in the Report
The
highest revenue generators in the global non-sugar sweeteners market
are: Cargill, Archer Daniels Midland Company, Celanese Corporation,
Zydus Wellness Ltd, Naturex, and others.
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