Global Baking Powder Market to Reach US$3.3 bn by 2019, Rising Demand for Fast Food to Act as Growth Driver

Transparency Market Research (TMR) has recently published a research study on the global baking powder market and estimated it to rise at a CAGR of 5.30% during the period from 2013 to 2019. The market is expected to increase from a value of US$2.3 bn in 2012 to a value of US$3.3 bn by the end of the forecast period.The research report, titled “Baking Powder Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019,” states that the rising demand for fast food across the world is the key factor behind the impressive growth of the worldwide baking powder market.

On the flip side, the easy availability of alternatives, such as baking soda, is hampering this market significantly. The increasing incidence of adverse effects of baking powder reported by consumers is also expected to hinder the market’s growth in the coming years, notes the study.The report has analyzed the global market for baking powder on the basis of the products available in the market. Phosphate-based baking powder, sodium aluminum sulfate phosphate-based baking powder, anhydrous phosphate-based baking powder, tartrate-based baking powder, phosphate-free baking powder, and aluminum-free baking powder are the major products in this market.

The tartar-based baking powder segment accounted for a share of 30.4% in the overall market, occupying the leading position in 2012. Experts anticipate this segment to maintain its lead throughout the forecast period, owing to the rise in the demand for tartar-based baking powder from bakeries in order to meet the demand of consumers for healthy bakery food products, states the report.

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The global baking powder market has also been studied on the basis of its regional spread. North America, Europe, Asia Pacific, and the Rest of the World are the main regional markets for baking powder across the world. Asia Pacific emerged as the largest baking powder market among all the regions in 2012.

Collectively with Europe, it occupied a share of approximately 65% in the overall market. The rapid increase in the urban population in these regions has boosted the demand for fast food, which has resulted in the increased requirement of baking powder. This factor has fueled the market for baking powder in Europe and Asia Pacific, says the report.

Analysts at TMR expect the baking powder markets in North America and the Rest of the World to witness moderate growth in their market shares.

ACH Food Companies Inc., Caravan Ingredients Inc., Clabber Girl Corp., Eagle International, Weikfield Products Private Ltd., Hansells Food Group Ltd., Blue Bird Foods India Pvt. Ltd., Kudos Blends Ltd., Ward McKenzie Pty Ltd., AB Mauri, Kraft Foods Group Inc., and The New England Cupboard are some of the major players in the global baking powder market, states the research study.

The global baking powder market is segmented into:

By Products

• Phosphate-based Baking Powder
• Anhydrous Phosphate-based Baking Powder
• Sodium Aluminum Sulfate Phosphate-based Baking Powder
• Tartrate-based Baking Powder
• Aluminum-free Baking Powder
• Phosphate-free Baking Powder
• Others

By Region

• Europe
• North America
• Asia Pacific
• Rest of the World