Baking Powder Market to Reach US$3.3 bn by 2019

Transparency Market Research has published a new market study on the global baking powder market for the 2013-2019 period. The report says that the global baking powder market will rise at a CAGR of 5.3% from 2013 to 2019. As a result, the market’s valuation is expected to increase from US$2.3 bn in 2012 to US$3.4 bn by 2019. The report, titled “Baking Powder Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019,” is available for sale on the company’s website.

Baking powder is a dry chemical leavening used in a large number of baked goods. It is a mixture of baking soda, a dry acid, and sometimes cornstarch, and is used to increase the volume and lighten the texture of baked goods.

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One of the major factors propelling the growth of the global baking powder market is the burgeoning food and fast food markets. The increasing consumption of baked foods directly affects the performance of the global baking powder market. The food industry utilizes baking powder as a raising agent to impart fluffiness and lightness to products such as cakes, waffles, tarts, pastries, etc. However, the rising awareness about the health implications of baking powder, if consumed for prolonged periods of time, is the biggest challenge for manufacturers presently.

The report studies the global baking powder market in terms of product and geography. By product, the segments of this market are tartrate, aluminum-free, phosphate-free, phosphate, sodium aluminum sulfate phosphate, anhydrous phosphate, and others. The tartrate segment held the highest share of 30.4% in the global market in 2012. This segment is expected to maintain its dominant position over the forecast period due to an increased preference for healthy baked foods. Phosphate-based baking powder is also a major product segment of the baking powder market; the segment held a share of 24.5% in the global market in 2012. Anhydrous phosphate and sodium-aluminum-phosphate-based baking powder collectively held a share of 28.65% in the global market in 2012.

Geography-wise, the report segments the global baking powder market into four broad regions, namely North America, Asia Pacific, Europe, and Rest of the World. In 2012, Asia Pacific dominated the global baking powder market due to the upsurge in the population of urban regions and the changing food habits in the region. Europe and Asia Pacific together held a share of 64.8% in the global market for baking powder in 2012.

In developed countries such as the U.S., the historically stable rate of economic growth has ensured that further urbanization will not make a significant impact on the baking powder market, particularly when compared to countries such as India and China.

The report also analyzes top players in the global baking powder market, which are Kraft Foods Group Inc., AB Mauri, Ward McKenzie Pty Ltd., Weikfield Products Private Limited, Eagle International, Clabber Girl Corporation, The New England Cupboard, Kudos Blends Limited, Blue Bird Foods India Pvt. Ltd., Hansells Food Group Limited, Caravan Ingredients Inc., and ACH Food Companies Inc.

Global Baking Powder Market: Players to Focus on Launching Healthier Variants with Low-aluminum Raising Agents, says TMR

The global baking powder market is consolidated with key players such as ACH Food Companies Inc., Clabber Girl Corporation, Hansells Food Group,Caravan Ingredients, Inc., and Weikfield accounting for significant part of the market. The threat of new substitutes is expected to be high as baking soda is a viable substitute for baking powder. The threat of new entrants will also remain high owing to low capital requirement for entering the market. Transparency Market Research (TMR) in its new study, has found that key players are focusing on product innovation and attempting to reduce production costs by conducting forward and backward integration and achieving economies of scale. Players in the market are focusing on wholesalers and retailers as the consumption of baking powder by end consumers is very low.

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According to the report, the global market opportunity for baking powder is expected to rise from US$2,723 mn in 2015 to US$3,361.9 mn by 2019. On the basis of product, the tartrate segment is expected to continue to lead and account for 30.2% of the market by 2019. By geography, Asia Pacific led in 2012 and will continue to do so in the coming years. Asia Pacific is expected to account for 37.1% of the global baking powder market by 2019. Europe is also projected to be a key regional segment in the coming years.

Rising Consumption of Ready-to-eat Foods to Boost Demand for Baking Powder

Busy lifestyles and a rise in the disposable income of the people are having a huge impact on their food choices. Consumers are relying more on ready-to-eat and convenient foods and this has led to a rise in the demand for baking-powder-based foods such as pizzas, donuts, burgers, and pastries. Thus, the trend of consuming junk food is leading to heightened demand for baking powder across the globe. In contrast, a growing number of health conscious people are increasingly demanding well-balanced meals such as nutrition bars, high fiber breads, and breakfast cereals. Since these food products require baking powder, the market is expected to witness a growth.

Adverse Effects of Junk Food to Threaten Baking Powder Market

As consumers are increasingly becoming more aware about the adverse effects of consuming excessive junk food, the demand for this type of food is gradually declining and this is expected to threaten the global baking powder market. The U.S. and Europe, which were key markets for junk food are now reducing their demand for baking powder as people are shifting towards healthier lifestyles. Another factor hampering the growth of the market is the lack of awareness among people regarding the difference between baking powder and baking soda and thus, purchasing the latter owing to ignorance.

Product Differentiation through Innovations to Create Opportunities of Growth in Market

“Players in the market are focusing on launching newer products with a low-aluminum raising agent so as to achieve salt reduction in baking powder,” says a TMR analyst. This is expected to reduce salt amounts in baking powder without hampering the quality of the product. Initiatives and innovations such as these are expected to create new opportunities in the market. Manufacturers such as Kudos Blends have launched innovative and healthier baking powder variants which will be in favor of public health.

This information is based on the findings of a report published by Transparency Market Research titled “Baking Powder Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019.”

The global baking powder market is segmented as follows:

By Products

• Phosphate-based Baking Powder
• Anhydrous Phosphate-based Baking Powder
• Sodium Aluminum Sulfate Phosphate-based Baking Powder
• Tartrate-based Baking Powder
• Aluminum-free Baking Powder
• Phosphate-free Baking Powder
• Others

By Region

• Europe
• North America
• Asia Pacific
• Rest of the World

Public Health Concerns will Cause Sweeping Shift Toward Low Sodium Baking Powder Globally, reports TMR

The global baking powder market is consolidated with the majority of the revenues being shared by companies such as Clabber Girl Corporation, ACH Food Companies Inc., and Caravan Ingredients, Inc. Promising players such as Weikfield and Hansells Food Group are conducting forward and backward integration to take advantage of economies of scale and reduce the production cost. Transparency Market Research (TMR), in its new study, reports that many companies are supplying products to smaller retailers at lower prices, further intensifying the competition.

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Major buyers of baking powder include hypermarkets, supermarkets, and industrial buyers for making pizzas, burgers, and breads. Big retailers such as Wal-Mart and Tesco are buying baking powder directly from manufacturers in bulk, thus enjoying economies of scale in the market by eliminating distributors in the supply chain. Since the consumption of baking powder by the end consumer is very less, manufacturers are channelizing their products through wholesalers or retailers. Thus, the bargaining power of buyers is expected to be high in the coming years.

Changing Food Habits Drive Demand for Baking Powder

The urbanization of population has brought many changes in the food habits and consumption patterns of people. A radical shift in the socio-cultural behavior due to cultural borrowing has led to nuclear families and rise in the number of working women. Moreover, increasing disposable income has also led to a rise in the demand for baking powder-based food such as waffles, cakes, pastries, donuts, pizzas, and burgers. “An increasing consumption of junk food owing to busy lifestyle is thus behind the growth of the global baking powder market,” states a TMR analyst.

Owing to increased awareness regarding health and wellness, the consumer’s demand for a well-balanced meal are met through high fiber breads, nutrition bars, and breakfast cereals. These health and wellness oriented food products require baking powder as an ingredient, thus driving their demand.

Substitution by Baking Soda to Threaten Demand for Baking Powder

Baking soda is partly baking powder and soda. Although they differ in their chemical composition, the products can be substituted for each other owing to their similar properties. Baking soda is stronger and has a longer shelf life than baking powder. Moreover, the consumer awareness regarding the difference between the two products is very little. Thus, the substitution of baking powder by baking soda is restraining the growth of the baking powder market.

Another factor challenging the demand for baking powder is the growing awareness among people regarding the adverse effects of consuming junk food such as cakes, burgers, and pizzas. The rising concern regarding the high fat, calorie, and sugar content in junk food and the lack of vitamins, proteins, and minerals in these foods are discouraging people from consuming them. The baking powder market is thus expected to receive a major setback owing to a decline in the consumption of junk food, says TMR.

Development of Low Sodium Baking Powder Improves Public Health, Boosts Demand

Although sodium intake is important for the human body, excess of it can lead to dehydration, hypertension, high BP, and even heart failure. Owing to the diet pattern of people living in Europe and North America, sodium as high as 75% is being ingested by consumers. Thus, manufacturers and governments are concentrating on product innovation to help reduce sodium content in baking powder, without affecting the quality. Such initiatives to improve public health and save major health-related costs, will result in product innovation and differentiation, thus creating opportunities of growth in the market.

According to the report, the global market opportunity in baking powder is expected to rise from US$2.72 bn in 2015 to US$3.36 bn by 2019. On the basis of product, the market is expected to be led by the tartrate segment, followed by the phosphate segment. By geography, Asia Pacific is expected to lead and account for 37.1% of the global baking powder market by 2019.

This information is based on the findings of a report published by Transparency Market Research titled “Baking Powder Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2013 - 2019.”

The global baking powder market is segmented as follows:

By Products

• Phosphate-based Baking Powder
• Anhydrous Phosphate-based Baking Powder
• Sodium Aluminum Sulfate Phosphate-based Baking Powder
• Tartrate-based Baking Powder
• Aluminum-free Baking Powder
• Phosphate-free Baking Powder
• Others

By Region

• Europe
• North America
• Asia Pacific
• Rest of the World

Global Baking Powder Market to Rise at 5.3% CAGR from 2013 to 2019, Changing Food Habits in Asia Pacific Propel Growth

Transparency Market Research has published a new market study on the global baking powder market for the 2013-2019 period. The report says that the global baking powder market will rise at a CAGR of 5.3% from 2013 to 2019. As a result, the market’s valuation is expected to increase from US$2.3 bn in 2012 to US$3.4 bn by 2019. The report, titled “Baking Powder Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019,” is available for sale on the company’s website.

Baking powder is a dry chemical leavening used in a large number of baked goods. It is a mixture of baking soda, a dry acid, and sometimes cornstarch, and is used to increase the volume and lighten the texture of baked goods.

One of the major factors propelling the growth of the global baking powder market is the burgeoning food and fast food markets. The increasing consumption of baked foods directly affects the performance of the global baking powder market. The food industry utilizes baking powder as a raising agent to impart fluffiness and lightness to products such as cakes, waffles, tarts, pastries, etc. However, the rising awareness about the health implications of baking powder, if consumed for prolonged periods of time, is the biggest challenge for manufacturers presently.

The report studies the global baking powder market in terms of product and geography. By product, the segments of this market are tartrate, aluminum-free, phosphate-free, phosphate, sodium aluminum sulfate phosphate, anhydrous phosphate, and others. The tartrate segment held the highest share of 30.4% in the global market in 2012. This segment is expected to maintain its dominant position over the forecast period due to an increased preference for healthy baked foods. Phosphate-based baking powder is also a major product segment of the baking powder market; the segment held a share of 24.5% in the global market in 2012. Anhydrous phosphate and sodium-aluminum-phosphate-based baking powder collectively held a share of 28.65% in the global market in 2012.

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Geography-wise, the report segments the global baking powder market into four broad regions, namely North America, Asia Pacific, Europe, and Rest of the World. In 2012, Asia Pacific dominated the global baking powder market due to the upsurge in the population of urban regions and the changing food habits in the region. Europe and Asia Pacific together held a share of 64.8% in the global market for baking powder in 2012.

In developed countries such as the U.S., the historically stable rate of economic growth has ensured that further urbanization will not make a significant impact on the baking powder market, particularly when compared to countries such as India and China.

The report also analyzes top players in the global baking powder market, which are Kraft Foods Group Inc., AB Mauri, Ward McKenzie Pty Ltd., Weikfield Products Private Limited, Eagle International, Clabber Girl Corporation, The New England Cupboard, Kudos Blends Limited, Blue Bird Foods India Pvt. Ltd., Hansells Food Group Limited, Caravan Ingredients Inc., and ACH Food Companies Inc.

The segmentation of the global baking powder market is as follows:

Segmentation of Global Baking Powder Market, by Product

• Tartrate,
• Aluminum free
• Phosphate free
• Phosphate
• Sodium aluminum sulfate phosphate
• Anhydrous phosphate
• Others

Segmentation of Global Baking Powder Market, by Geography

• North America
• Asia Pacific
• Europe
• Rest of the World

Global Baking Powder Market to Reach US$3.3 bn by 2019, Rising Demand for Fast Food to Act as Growth Driver

Transparency Market Research (TMR) has recently published a research study on the global baking powder market and estimated it to rise at a CAGR of 5.30% during the period from 2013 to 2019. The market is expected to increase from a value of US$2.3 bn in 2012 to a value of US$3.3 bn by the end of the forecast period.The research report, titled “Baking Powder Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019,” states that the rising demand for fast food across the world is the key factor behind the impressive growth of the worldwide baking powder market.

On the flip side, the easy availability of alternatives, such as baking soda, is hampering this market significantly. The increasing incidence of adverse effects of baking powder reported by consumers is also expected to hinder the market’s growth in the coming years, notes the study.The report has analyzed the global market for baking powder on the basis of the products available in the market. Phosphate-based baking powder, sodium aluminum sulfate phosphate-based baking powder, anhydrous phosphate-based baking powder, tartrate-based baking powder, phosphate-free baking powder, and aluminum-free baking powder are the major products in this market.

The tartar-based baking powder segment accounted for a share of 30.4% in the overall market, occupying the leading position in 2012. Experts anticipate this segment to maintain its lead throughout the forecast period, owing to the rise in the demand for tartar-based baking powder from bakeries in order to meet the demand of consumers for healthy bakery food products, states the report.

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The global baking powder market has also been studied on the basis of its regional spread. North America, Europe, Asia Pacific, and the Rest of the World are the main regional markets for baking powder across the world. Asia Pacific emerged as the largest baking powder market among all the regions in 2012.

Collectively with Europe, it occupied a share of approximately 65% in the overall market. The rapid increase in the urban population in these regions has boosted the demand for fast food, which has resulted in the increased requirement of baking powder. This factor has fueled the market for baking powder in Europe and Asia Pacific, says the report.

Analysts at TMR expect the baking powder markets in North America and the Rest of the World to witness moderate growth in their market shares.

ACH Food Companies Inc., Caravan Ingredients Inc., Clabber Girl Corp., Eagle International, Weikfield Products Private Ltd., Hansells Food Group Ltd., Blue Bird Foods India Pvt. Ltd., Kudos Blends Ltd., Ward McKenzie Pty Ltd., AB Mauri, Kraft Foods Group Inc., and The New England Cupboard are some of the major players in the global baking powder market, states the research study.

The global baking powder market is segmented into:

By Products

• Phosphate-based Baking Powder
• Anhydrous Phosphate-based Baking Powder
• Sodium Aluminum Sulfate Phosphate-based Baking Powder
• Tartrate-based Baking Powder
• Aluminum-free Baking Powder
• Phosphate-free Baking Powder
• Others

By Region

• Europe
• North America
• Asia Pacific
• Rest of the World

Baking Powder Market Driven by Increasing Consumption of Fast Foods at a CAGR of 5.3%

The primary objective of the baking powder market report is to facilitate the consumers and entrepreneurs with the understanding and importance of baking powder as a raw material and its use in various applications. Due to a parallel growth in the food and hotels and restaurant industry, the baking powder market has experienced steady growth in the last few years. However, the study also reports that baking powder is detrimental to health, which is the biggest challenge for manufacturers at the moment.

The report serves as guidance to the users in helping them gain the purpose of the research scope and various research methodologies applied while conducting an analysis on this market. The study elaborates a full competitive advantage of the market through factors such as opportunities, growth drivers, and restraints, and their various impacts followed by three critical parameters such as high, medium, and low for the forecast period of 2013-2019.

Browse full Baking Powder Market report at:http://www.transparencymarketresearch.com/baking-powder-market.html

Through SWOT analysis and recent developments, the report takes into account several factors that help to analyze the framework of the market, its market attractiveness (by product type), and provide details about the major players contributing to the growth of the global baking powder market.

Overview of the baking powder market

The primary use of baking powder is mainly found in breads such as waffles, muffins, and pancakes to help hold the raised batter until its set while baking. Rapid emergence and high demands for fast food items, quick instant mixes, and cakes and pastries have become extremely popular among restaurants, households, bakeries, and caterers. The trend for such food items is spreading rapidly due to growing urbanization as well.

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Last few years have witnessed a definite shift in perspective of people willing to spend on luxurious items and rely on eating habits that have more traditional taste than convenience food items. As the consumption of baked products increases among people living in the urbanized areas, the baking powder becomes an essential ingredient showing high growth across the globe.

Findings in the report state that the global baking powder market was valued at US$2.35 billion in 2012 and is further expected to rise at a 5.3% CAGR for the forecast period 2013 and 2019. The product type segmentation also highlights anhydrous phosphate, phosphate, sodium aluminum sulfate phosphate, aluminum-free, tartrate, phosphate-free, and others as some of the major types of baking powder. Tartrate baking powder held around 30.4% of all revenues, while phosphate-based baking powder followed at distant second with 25.4%.

Asia-Pacific region, especially China, India, and Japan regions are likely to outpace other regions with a CAGR of 5.6% over the forecast period. However, Europe that once held 28.5% demand for baking powder is likely to expand in the foreseeable future too.

Companies mentioned in the research report

The report profiles Clabber Girl Corporation, Weikfield Products Private Limited, ACH Food Companies Inc., and Caravan Ingredients Inc., as some of the major players operating in the global baking powder market.

Major geographies analyzed under this research report are:

• Europe
• North America
• Asia-Pacific
• Rest of the World

This report gives you access to decisive data such as:

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years

Key highlights of this report

• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• Offers a clear understanding of the competitive landscape and key product segments

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