Global Omega 3 Ingredients Market: Rising Awareness Level to Trigger Demand for Omega 3

The rising awareness about the benefits related with the consumption of omega 3 ingredients such as docosahexaenoic (DHA) and eicosapentaenoic (EPA) is fuelling the market for omega 3 ingredients. A number of studies have proved that the intake of omega 3 fatty acids helps prevent cancer, arthritis, and heart diseases. In addition, omega 3 fatty acids play a huge role in enhancing brain development within infants. DHA and EPA are long-chain omega 3 fatty acids and are found in abundance in shellfish and other fishes and in algae, krill, and some other genetically engineered plants.

There are a number of factors fuelling the omega 3 ingredients market. Transparency Market Research, a market intelligence company, throws light on the key factors stimulating the omega 3 ingredients market, thus stating the state of the market in forthcoming years:

• Increasing Awareness of Health Benefits of DHA and EPA: The prime growth factor stimulating the market for omega ingredients is the high number of health benefits of the consumption of DHA and EPA. There have been over 2,000 human clinical trials on the effects of omega 3 ingredients. In addition, a number of evidence-based meta-analyses and reviews have stated that the rising consumption of DHA and EPA substantially reduce the risk of chronic ailments.

• Introduction of Targeted Products by Top Companies: Owing to the quantity and quality of research and the increasing awareness and preference towards omega 3 products, a number of companies have introduced targeted products in order to meet consumer expectations and needs, thus boosting the overall market for omega 3 ingredients.

• Prime Role in Enhancing Brain Development: The trial of DHA in Oxford Learning and Behavior (DOLAB) found that school-going children having reduced learning abilities experienced substantial improvements when they were given algal DHA. In addition, an observational study conducted in July 2013 on children demonstrated that lower levels of DHA in blood were linked to reduced memory performance and reading abilities.

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• DHA Supplements to Increase Birth Size: A study published in 2013 by the University of Kansas Medical Center stated that DHA supplements may increase the birth size and lengthen gestation. The study was published based on prior evidence of the ability of omega 3 fatty acids to help extend pregnancy, thus providing more development time for babies in the womb of the mother, with an enhanced long-term health outlook.

Hence, there are a number of factors owing to which the demand for omega 3 ingredients is poised to rise in the coming years. However, factors such as the low amount of awareness on the kinds of fats and their related benefits and the negative consumer perception of the smell and taste of omega 3 products may impede the growth of the market in forthcoming years.