The
global juice market is expected to witness significant growth during
the forecast period from 2015 to 2021.The global
juice market including fruit juice and vegetable juice holds a
major share of global beverage industry. Rising preferences for
healthy products and increasing health awareness is fueling the
demand for fruit and vegetable juice, in overall beverage industry.
This market is categorized by type of fruit and vegetable used in
making juice, by concentration of the juices and by geography. Growth
of this market is depending on the availability and geographical
distribution of fruit and vegetables and the health consideration
among the consumers.
The
global juice industry is the most competitive segment in beverage
industry. The global juice industry witnessed growth in recent years
due to rise in demand for healthy products among the consumers. The
demand in the juice market is also driven by the widespread consumer
trend and preferences for juice. Understanding the consumer demand
and market opportunities, fruit and vegetable juice manufacturers are
focusing on product development and launching different flavors of
juices. Furthermore, fruit and vegetable juices are gaining
popularity as health and dietary concerns are growing among the
consumers. Different flavors of juice that are a blend of fruits and
vegetables are gaining popularity with consumers.
Currently,
orange juice holds the major demand in global juice market, but other
juices like apple juice, grape juice, pineapple juice, tomato juice,
grapefruit juice and other single fruit and vegetable juices,
mixtures of juices are gaining high attention. Juices made from super
foods like acai berries are gaining popularity as it content higher
level of antioxidants than other fruit juices. These new products are
boosting their sales among the health conscious consumers as these
products come with a range of health claims. Further, health
conscious people prefer to have no sweetener or diet juice that
exhibits a positive impact on the market demand. To fulfill the
consumers demand for healthy juice, almost all leading juice
companies have organic juice brands in their product catalogues. Some
of the key players operating in the organic juice market are Go
Green, Suja Elements and True Organic among others.
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One
of the major challenges faced by the juice industry is the rise in
demand for substitutes. Substitutes like carbonated soft drinks are
witnessing a rise in demand among the young consumers.
Rising
popularity of organic juice, that is widely accepted in Western
Europe and other developed countries creates a market opportunity for
the juice manufacturers. One key trend in the market is the product
innovation in juice market that could help to improve the consumer’s
health. Fruit and vegetable juices are composed in a special way to
increase the nutritional benefits and energy level in the drinks.
Research is being carried out to design the composition of
ingredients in juice to provide maximum nutritional benefits to the
consumers.
The
major market for fruit and vegetable juice industry are Europe, Japan
and the U.S. among others. The global juice market is dominated by
some major players like Citrus World, Coca-Cola Co., Dr. Pepper
Snapple Group Inc., PepsiCo., Nestle, Del Monte, and Welch’s among
others. The juice market is largely depending on consumer taste and
preference and brand image. Many local players and regional brands
hold a major market share in the regional markets.
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