Global Juice Market to Grow owing to Introduction of New Vegetable and Fruit Juices

A new market research report by Transparency Market Research, titled “Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021,” provides a thorough understanding of the juice market. The report also analyzes the growth potential of this market and its prime areas of focus. The report presents a focused evaluation of both vegetable and fruit juices on the basis of application, category, type, and geography. The study includes information such as forecasts, market size, regulations, and trends within the global fruit juice market. The study also elaborates upon the predicted innovations and current product developments within the market. The section on the competitive landscape of the market highlights the market leaders’ shares, strategies, and product developments.

As per the report, the global juices market has experienced exponential growth in recent years owing to the increasing demand for healthy beverages amongst consumers. In addition, the demand for juices is also fuelled by new product proliferations in vegetable and fruit juices. A number of blends and flavors have been introduced in the market of late, keeping in mind the demand patterns exhibited by consumers. The increasing demand for orange juice in Western Europe and a number of other developed countries has created new opportunities for the manufacturers of juices. The chief trend seen in the market is the new product innovations for enhancing the health of consumers. On the other hand, the prime factors inhibiting the growth of the market include the increasing demand for alternatives. A number of substitutes such as soft drinks have witnessed high demand especially amongst young consumers, hence restraining the growth of the juice market.

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The report segments the market on the basis of type of vegetables and fruits utilized for making the juice, concentration level, and geography. There are a number of fruit juices available in the market, including grape juice, orange juice, apple juice, tomato juice, pineapple juice, and others. Amongst these, orange juice held the largest share in the global juices market in 2015. On the other hand, other fruit juices such as apple juice, pineapple juice, grape juice, grapefruit juice, tomato juice, and a number of vegetable juices are also gaining popularity, as per this study. Furthermore, juices made from a number of highly nutritious superfoods such as acai berries have also gained momentum owing to the several health benefits they provide to the consumer, thus propelling the global juice market.

According to the report, on the basis of geography, the global juice market is segmented into Asia Pacific, North America, the Middle East and Africa, Europe, and Latin America. The report states that the chief players dominant in the market are Coca-Cola Co., Citrus World, Dr. Pepper Snapple Group Inc., Nestle, PepsiCo., Welch’s, and Del Monte, among others.

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Juice Market Will Increase Strongly Through 2021

The global juice market is expected to witness significant growth during the forecast period from 2015 to 2021.The global juice market including fruit juice and vegetable juice holds a major share of global beverage industry. Rising preferences for healthy products and increasing health awareness is fueling the demand for fruit and vegetable juice, in overall beverage industry. This market is categorized by type of fruit and vegetable used in making juice, by concentration of the juices and by geography. Growth of this market is depending on the availability and geographical distribution of fruit and vegetables and the health consideration among the consumers.

The global juice industry is the most competitive segment in beverage industry. The global juice industry witnessed growth in recent years due to rise in demand for healthy products among the consumers. The demand in the juice market is also driven by the widespread consumer trend and preferences for juice. Understanding the consumer demand and market opportunities, fruit and vegetable juice manufacturers are focusing on product development and launching different flavors of juices. Furthermore, fruit and vegetable juices are gaining popularity as health and dietary concerns are growing among the consumers. Different flavors of juice that are a blend of fruits and vegetables are gaining popularity with consumers.

Currently, orange juice holds the major demand in global juice market, but other juices like apple juice, grape juice, pineapple juice, tomato juice, grapefruit juice and other single fruit and vegetable juices, mixtures of juices are gaining high attention. Juices made from super foods like acai berries are gaining popularity as it content higher level of antioxidants than other fruit juices. These new products are boosting their sales among the health conscious consumers as these products come with a range of health claims. Further, health conscious people prefer to have no sweetener or diet juice that exhibits a positive impact on the market demand. To fulfill the consumers demand for healthy juice, almost all leading juice companies have organic juice brands in their product catalogues. Some of the key players operating in the organic juice market are Go Green, Suja Elements and True Organic among others.

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One of the major challenges faced by the juice industry is the rise in demand for substitutes. Substitutes like carbonated soft drinks are witnessing a rise in demand among the young consumers.

Rising popularity of organic juice, that is widely accepted in Western Europe and other developed countries creates a market opportunity for the juice manufacturers. One key trend in the market is the product innovation in juice market that could help to improve the consumer’s health. Fruit and vegetable juices are composed in a special way to increase the nutritional benefits and energy level in the drinks. Research is being carried out to design the composition of ingredients in juice to provide maximum nutritional benefits to the consumers.

The major market for fruit and vegetable juice industry are Europe, Japan and the U.S. among others. The global juice market is dominated by some major players like Citrus World, Coca-Cola Co., Dr. Pepper Snapple Group Inc., PepsiCo., Nestle, Del Monte, and Welch’s among others. The juice market is largely depending on consumer taste and preference and brand image. Many local players and regional brands hold a major market share in the regional markets.