Juice Market - Future Growth Strategies 2021

The global juice market is expected to witness exciting growth trajectory riding on the back of worldwide rising demand for convenience food to supplement healthy and balanced diet. The inclination toward adding more vegetable and fruits in the daily diet regime against the backdrop of dynamically changing food habits of populations around the globe is supporting the broad expansion of the market. A granular as comprehensive insight into such trends forms the crux of a business intelligence study by Transparency Market Research (TMR). The report bears the title “Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015–2021”.

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The rapid strides being experienced by convenience food lifestyle segment in emerging economies and the wide popularity of packaged food segment are trends catalyzing the growth of the juice market. Health-conscious consumers are displaying increased affinity toward packaged fruit and vegetable juices with varied taste and flavor in developing and developed regions. The geographical distribution of fruits and vegetables in some regions might also act as a robust factor favoring the growth of the overall juice market.

However, a growing number of consumers may still be reluctant to shift from consumption of fresh fruits and vegetables to packaged ones available in the form of juices. One of the key factors attributing the demand for whole fruits and vegetables among these consumers is the presence of adequate fibers. Furthermore, the availability of substitutes such as carbonated beverages is also crippling the demand for juices in various parts of the globe.

Nevertheless, a growing number of consumers are being attracted by innovations in texture, flavor, and taste continuously brought by food manufacturers. Moreover, the advent of sugar-free juices and beverages that are low on sugar and high on nutrients has gathered some steam in recent years across the globe. Furthermore, numerous players in the food and beverages sector are also focusing on offering blended fruits and vegetables incorporating more natural flavors. These factors are catalyzing the growth of the global juice market.

Industry efforts to bring innovation in packaging of fruit and vegetable juices have also worked in the favor of the market expansion. The advent of antioxidant-rich fruits and vegetable juices is also a promising development in the global juice market. In this regard, the demand for juices made from acai berries is fueling the growth of the market.

On the regional front, developed countries and emerging economies are poised to present vast lucrative prospects to juice manufacturers over the assessment period. North America and Europe might witness new, exciting avenues catalyzing the global growth of the market.

A growing number of players in the global juice market are increasingly focusing on mass as well as premium consumer segment, in order to consolidate their shares over the forecast period. Several prominent players are also investing substantially in research and development activities in supporting product innovations. Some of the key players operating in the market are Florida’s Natural Growers, Coca-Cola Co., Dr. Pepper Snapple Group Inc., Nestle, PepsiCo., Inc., Del Monte, and Welch’s.

Juice Market to rise from Strength to Strength riding on back of Attractively Expanding Convenience Food Lifestyle Segment, Globally

The global juice market is expected to witness exciting growth trajectory riding on the back of worldwide rising demand for convenience food to supplement healthy and balanced diet. The inclination toward adding more vegetable and fruits in the daily diet regime against the backdrop of dynamically changing food habits of populations around the globe is supporting the broad expansion of the market. A granular as comprehensive insight into such trends forms the crux of a business intelligence study by Transparency Market Research (TMR). The report bears the title “Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015–2021”.

Download PDF Brochure @ https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=8761

The rapid strides being experienced by convenience food lifestyle segment in emerging economies and the wide popularity of packaged food segment are trends catalyzing the growth of the juice market. Health-conscious consumers are displaying increased affinity toward packaged fruit and vegetable juices with varied taste and flavor in developing and developed regions. The geographical distribution of fruits and vegetables in some regions might also act as a robust factor favoring the growth of the overall juice market.

However, a growing number of consumers may still be reluctant to shift from consumption of fresh fruits and vegetables to packaged ones available in the form of juices. One of the key factors attributing the demand for whole fruits and vegetables among these consumers is the presence of adequate fibers. Furthermore, the availability of substitutes such as carbonated beverages is also crippling the demand for juices in various parts of the globe.

Nevertheless, a growing number of consumers are being attracted by innovations in texture, flavor, and taste continuously brought by food manufacturers. Moreover, the advent of sugar-free juices and beverages that are low on sugar and high on nutrients has gathered some steam in recent years across the globe. Furthermore, numerous players in the food and beverages sector are also focusing on offering blended fruits and vegetables incorporating more natural flavors. These factors are catalyzing the growth of the global juice market.

Industry efforts to bring innovation in packaging of fruit and vegetable juices have also worked in the favor of the market expansion. The advent of antioxidant-rich fruits and vegetable juices is also a promising development in the global juice market. In this regard, the demand for juices made from acai berries is fueling the growth of the market.

On the regional front, developed countries and emerging economies are poised to present vast lucrative prospects to juice manufacturers over the assessment period. North America and Europe might witness new, exciting avenues catalyzing the global growth of the market.

A growing number of players in the global juice market are increasingly focusing on mass as well as premium consumer segment, in order to consolidate their shares over the forecast period. Several prominent players are also investing substantially in research and development activities in supporting product innovations. Some of the key players operating in the market are Florida's Natural Growers, Coca-Cola Co., Dr. Pepper Snapple Group Inc., Nestle, PepsiCo., Inc., Del Monte, and Welch’s. 

Juice Market Volume Forecast and Value Chain Analysis 2015-2021

Global Juice Market: Snapshot

The juice market is growing at a healthy clip across various developing and developed countries. The mounting focus of consumers toward a healthier consumption of fruits and vegetables and recent changes in their dietary habits are the key factors driving the evolution of the juice market. A burgeoning convenience foods segment in emerging regions and increasing awareness about the nutritional benefits of juices have provided a robust fillip to the consumption of packaged fruits juices. The growth of the juice market is governed by a variety of region-specific factors, such as geographical distribution of fruits and vegetables. For instance, the consumer preference toward the consumption of fresh fruits may hamper the demand for fruit juices in some regions.

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Emerging players and new entrants in the food and beverages sector seeking to capture a significant share of the juice market are focusing on varied tastes, flavors, and preferences specific to a region. This is a key factor affecting their decisions on where to source fruits from and also shapes their brand positioning strategies. Prominent manufacturers of processes fruits and vegetables are focusing on offering blended vegetables and fruit juices with natural flavors. In recent years, several emerging players have been focusing on their strategy of targeting mass as well as premium consumer segments in order to present a stiff competition to leading companies in the food and beverages sector. The advent of products claiming to be diet juices and no-sweetener juices are promising developments in the market.

Global Juice Market: Overview

Changes in lifestyles and awareness regarding the consumption of a healthy and balanced diet have steered the growth of the global juice market. As a result of the growing consumption of vegetable and fruit juice, the global market for juice is likely to witness strong growth over the forthcoming years. However, the growth of the global juice market is entirely dependent on the geographical distribution and availability of vegetables and fruits. In the beverage industry, juices constitute the most competitive segment.

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The research report provides a thorough description of the dynamics that are likely to restrain or drive the growth of the global juice market over the next couple of years. It further offers a detailed analysis of the key segments of the market along with information on the penetration of juice products in regional markets and the share of various regions in the global juice market. The study evaluates the key elements at play in the market and the prevalent trends. In order to present a clear picture of the market, the report presents an in-depth analysis of the leading companies along with their share in the market and key strategies, and product description. It also assesses the competitive landscape of the global juice market through the Porter’s five forces analysis. The study also provides information on the degree of entry and exit barriers and growth opportunities arising for juice manufacturers in the upcoming years.

Global Juice Market: Trends and Opportunities

The global juice market is likely to be driven by the mounting consumer inclination towards juice. The demand for healthy food products from diet and fitness conscious consumers is one of the leading drivers of the global juice market. To meet the requirements of consumers, manufacturers of juice products are focusing on introducing different varieties and flavors of juices along with innovative packaging, and product development. As dietary and health concerns are rising among consumers, the demand for vegetables and fruit juices is also rising.

Manufacturers of juice are striving to capitalize on the opportunities arising from the advent of new products such as blended vegetable and fruit juice. At present, the demand for orange juice is significantly high owing to its easy availability and health benefits of the fruit. However, single and mixed juice of vegetables and fruits such as grapefruit, tomato, pineapple, grape, and apple are likely to gain popularity over the next couple of years. Juices that contain antioxidants made from fruits such as acai berries are also expected to gain prominence by 2021. The advent of diet juice and no-sweetener juice is anticipated to provide manufacturers with lucrative growth opportunities. However, the prime factor that is likely to inhibit the growth of the global market is the availability of substitutes such as carbonated soft drinks.

Global Juice Market: Regional Outlook

Regionally, the global juice market is segmented into Latin America, the Middle East and Africa, Europe, Asia Pacific, and North America. Manufacturers of juice are likely to gain lucrative growth opportunities from the growing consumption of orange juice in developed countries. The leading markets for juice in these regions are the U.S., Japan, and Europe.

Companies Mentioned in the Report

To maintain a strong hold in the market, leading companies are increasing investments in research and development activities and are focusing on enhancing their brand image. The leading players in the global juice market are Welch’s, Del Monte, Nestle, PepsiCo., Dr. Pepper Snapple Group Inc., Coca-Cola Co., and Citrus World among others.

Juice Market Driven by Awareness Regarding the Consumption of a Healthy & Balanced Diet

Global Juice Market: Snapshot

The juice market is growing at a healthy clip across various developing and developed countries. The mounting focus of consumers toward a healthier consumption of fruits and vegetables and recent changes in their dietary habits are the key factors driving the evolution of the juice market. A burgeoning convenience foods segment in emerging regions and increasing awareness about the nutritional benefits of juices have provided a robust fillip to the consumption of packaged fruits juices. The growth of the juice market is governed by a variety of region-specific factors, such as geographical distribution of fruits and vegetables. For instance, the consumer preference toward the consumption of fresh fruits may hamper the demand for fruit juices in some regions.

Emerging players and new entrants in the food and beverages sector seeking to capture a significant share of the juice market are focusing on varied tastes, flavors, and preferences specific to a region. This is a key factor affecting their decisions on where to source fruits from and also shapes their brand positioning strategies. Prominent manufacturers of processes fruits and vegetables are focusing on offering blended vegetables and fruit juices with natural flavors. In recent years, several emerging players have been focusing on their strategy of targeting mass as well as premium consumer segments in order to present a stiff competition to leading companies in the food and beverages sector. The advent of products claiming to be diet juices and no-sweetener juices are promising developments in the market.

Global Juice Market: Overview

Changes in lifestyles and awareness regarding the consumption of a healthy and balanced diet have steered the growth of the global juice market. As a result of the growing consumption of vegetable and fruit juice, the global market for juice is likely to witness strong growth over the forthcoming years. However, the growth of the global juice market is entirely dependent on the geographical distribution and availability of vegetables and fruits. In the beverage industry, juices constitute the most competitive segment.

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The research report provides a thorough description of the dynamics that are likely to restrain or drive the growth of the global juice market over the next couple of years. It further offers a detailed analysis of the key segments of the market along with information on the penetration of juice products in regional markets and the share of various regions in the global juice market. The study evaluates the key elements at play in the market and the prevalent trends. In order to present a clear picture of the market, the report presents an in-depth analysis of the leading companies along with their share in the market and key strategies, and product description. It also assesses the competitive landscape of the global juice market through the Porter’s five forces analysis. The study also provides information on the degree of entry and exit barriers and growth opportunities arising for juice manufacturers in the upcoming years.

Global Juice Market: Trends and Opportunities

The global juice market is likely to be driven by the mounting consumer inclination towards juice. The demand for healthy food products from diet and fitness conscious consumers is one of the leading drivers of the global juice market. To meet the requirements of consumers, manufacturers of juice products are focusing on introducing different varieties and flavors of juices along with innovative packaging, and product development. As dietary and health concerns are rising among consumers, the demand for vegetables and fruit juices is also rising.

Manufacturers of juice are striving to capitalize on the opportunities arising from the advent of new products such as blended vegetable and fruit juice. At present, the demand for orange juice is significantly high owing to its easy availability and health benefits of the fruit. However, single and mixed juice of vegetables and fruits such as grapefruit, tomato, pineapple, grape, and apple are likely to gain popularity over the next couple of years. Juices that contain antioxidants made from fruits such as acai berries are also expected to gain prominence by 2021. The advent of diet juice and no-sweetener juice is anticipated to provide manufacturers with lucrative growth opportunities. However, the prime factor that is likely to inhibit the growth of the global market is the availability of substitutes such as carbonated soft drinks.

Global Juice Market: Regional Outlook

Regionally, the global juice market is segmented into Latin America, the Middle East and Africa, Europe, Asia Pacific, and North America. Manufacturers of juice are likely to gain lucrative growth opportunities from the growing consumption of orange juice in developed countries. The leading markets for juice in these regions are the U.S., Japan, and Europe.

Companies Mentioned in the Report

To maintain a strong hold in the market, leading companies are increasing investments in research and development activities and are focusing on enhancing their brand image. The leading players in the global juice market are Welch’s, Del Monte, Nestle, PepsiCo., Dr. Pepper Snapple Group Inc., Coca-Cola Co., and Citrus World among others.

Juice Market Driven by Demand for Healthy Food Products from Diet & Fitness Conscious Consumers

Inclination of consumers towards the consumption healthy food and beverage products is expected to propel the growth of the global juice market, says Transparency Market Research (TMR) in a research report. The report is titled, “Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021.”

The growth of the global juice market is likely to be steered by the lifestyle changes and growing awareness pertaining to the consumption of healthy diet among consumers. Thus, as a result, the rising consumption of fruit juice and vegetable is likely to benefit the juice market extensively in the coming years. Nonetheless, the progress of the global juice market is solely reliant on the geographical distribution and the attainability of fruits and vegetables. This particular industry comprises the dominant share in the beverage industry. Mounting consumer inclination towards juice is likely to be one of the major factors driving the growth of the global juice market in the coming years.

One of the leading drivers of the global juice market is the growing demand for juice from fitness conscious consumers. In order to meet these requirements, juice manufacturers are putting great focus on the introduction of different flavors and varieties of juices coupled with the development of innovative products and packages. With health and dietary concerns growing among consumers, the demand for juices and vegetables is also on the rise.

Vendors are pushy towards capitalizing opportunities coming from the emergence of new foodstuffs such as blended fruit juice and vegetable juice. Now, the juice which is the most demanded one is orange juice due to easy attainability and health benefits. However, mixed and single juice of vegetables and fruits such as tomato, grapefruit, grape, pineapple, and apple are expected to gain attractiveness over the coming years. Juices that encompass antioxidants through fruits such as acai berries are also predicted to gain prominence by the end of 2021. The development of no-sweetener and diet juice is expected to deliver manufacturers with money-spinning growth opportunities. Nevertheless, the prime issue that is anticipated to restrain the growth of the global market is the obtainability of alternates such as carbonated soft drinks.

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The leading regions in terms of consumption are Europe, the U.S. in North America, and Japan in the Asia Pacific region. In order to maintain a leading position, top drawer companies are heightening investments. The leading players are Del Monte, PepsiCo., Citrus World, Dr. Pepper Snapple Group Inc., Welch’s, and Coca-Cola Co.

Global Juice Market: Changing Dietary Pattern of Consumers for Health Considerations Drives Growth, says TMR

Transparency Market Research (TMR) presents a market study, titled “Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021,” which delves into the progression of the global juice market for the 2015-2021 period. The report is an all-important tool to understand the market size and competitive landscape of the global juice market for the aforementioned forecast period. The analysis is based on data collected from primary and secondary sources and valuable inputs received from industry experts. The report presents a detailed analysis of the leading segments along with insights into penetration of various juice products in regional markets.

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Changing lifestyle and increasing awareness regarding the adoption of a healthy diet plan are fuelling growth of the global juice market. This has resulted in an increased consumption of fruit and vegetable juices thus aiding growth of the global juice market. To cater to the increasing demand for juices, product manufacturers are focused on introducing new flavors and varieties along with innovative packaging. The increasing dietary and health concerns among consumers is also leading to an increased demand for vegetable and fruit juices.

Product manufacturers are focused on capitalizing on the opportunities arising from the introduction of new products such as blended fruit and vegetable juice. Presently, orange juice displays a significantly high demand owing to its health benefits and easy availability. However, single and mixed fruits and vegetable juice such as tomato, grapefruit, pineapple, apple, and pineapple are likely to display an increased demand in the coming years. Moreover, juices that are made from fruits such as acai berries and are rich in antioxidants are likely to gain prominence by 2021. The introduction of new variants such as diet juice and no-sweetener juice is expected to extend lucrative growth opportunities for product manufacturers.

Geography-wise, the global juice market is divided into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. The rising consumption of orange juice is likely to present lucrative opportunities for juice manufacturers in developed countries. The U.S., Japan, and Europe display the highest growth opportunities for manufacturers in the global juice market.

The report mentions some of the leading companies that operate in the global juice market that are Welch’s, Nestle, Dr. Pepper Snapple Group Inc., Citrus World, Del Monte, PepsiCo, and Coca-Cola Co. among others. Each of the companies is profiled for their business attributes of product portfolio and specification, recent development, financial standing, and SWOTs. In a bid to maintain a strong foothold in the market, leading companies in the market are investing heavily on the research and development of new products and are spending heftily on marketing activities for enhancing their brand image.

Juice Market - Overview, Trends and Opportunities, Regional Outlook 2015-2021

Global Juice Market: Overview

Changes in lifestyles and awareness regarding the consumption of a healthy and balanced diet have steered the growth of the global juice market. As a result of the growing consumption of vegetable and fruit juice, the global market for juice is likely to witness strong growth over the forthcoming years. However, the growth of the global juice market is entirely dependent on the geographical distribution and availability of vegetables and fruits. In the beverage industry, juices constitute the most competitive segment.

Download exclusive Sample of this report:http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=8761

The research report provides a thorough description of the dynamics that are likely to restrain or drive the growth of the global juice market over the next couple of years. It further offers a detailed analysis of the key segments of the market along with information on the penetration of juice products in regional markets and the share of various regions in the global juice market. The study evaluates the key elements at play in the market and the prevalent trends. In order to present a clear picture of the market, the report presents an in-depth analysis of the leading companies along with their share in the market and key strategies, and product description. It also assesses the competitive landscape of the global juice market through the Porter’s five forces analysis. The study also provides information on the degree of entry and exit barriers and growth opportunities arising for juice manufacturers in the upcoming years.

Global Juice Market: Trends and Opportunities

The global juice market is likely to be driven by the mounting consumer inclination towards juice. The demand for healthy food products from diet and fitness conscious consumers is one of the leading drivers of the global juice market. To meet the requirements of consumers, manufacturers of juice products are focusing on introducing different varieties and flavors of juices along with innovative packaging, and product development. As dietary and health concerns are rising among consumers, the demand for vegetables and fruit juices is also rising.

Manufacturers of juice are striving to capitalize on the opportunities arising from the advent of new products such as blended vegetable and fruit juice. At present, the demand for orange juice is significantly high owing to its easy availability and health benefits of the fruit. However, single and mixed juice of vegetables and fruits such as grapefruit, tomato, pineapple, grape, and apple are likely to gain popularity over the next couple of years. Juices that contain antioxidants made from fruits such as acai berries are also expected to gain prominence by 2021. The advent of diet juice and no-sweetener juice is anticipated to provide manufacturers with lucrative growth opportunities. However, the prime factor that is likely to inhibit the growth of the global market is the availability of substitutes such as carbonated soft drinks.

Global Juice Market: Regional Outlook

Regionally, the global juice market is segmented into Latin America, the Middle East and Africa, Europe, Asia Pacific, and North America. Manufacturers of juice are likely to gain lucrative growth opportunities from the growing consumption of orange juice in developed countries. The leading markets for juice in these regions are the U.S., Japan, and Europe.

Companies Mentioned in the Report

To maintain a strong hold in the market, leading companies are increasing investments in research and development activities and are focusing on enhancing their brand image. The leading players in the global juice market are Welch’s, Del Monte, Nestle, PepsiCo., Dr. Pepper Snapple Group Inc., Coca-Cola Co., and Citrus World among others.

Fruit & Vegetable Juice Market-Global Industry Analysis, Forecast 2015 – 2021

A new market research report by Transparency Market Research, titled “Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021,” provides a thorough understanding of the juice market. The report also analyzes the growth potential of this market and its prime areas of focus. The report presents a focused evaluation of both vegetable and fruit juices on the basis of application, category, type, and geography. The study includes information such as forecasts, market size, regulations, and trends within the global fruit juice market. The study also elaborates upon the predicted innovations and current product developments within the market. The section on the competitive landscape of the market highlights the market leaders’ shares, strategies, and product developments.

As per the report, the global juices market has experienced exponential growth in recent years owing to the increasing demand for healthy beverages amongst consumers. In addition, the demand for juices is also fuelled by new product proliferations in vegetable and fruit juices. A number of blends and flavors have been introduced in the market of late, keeping in mind the demand patterns exhibited by consumers. The increasing demand for orange juice in Western Europe and a number of other developed countries has created new opportunities for the manufacturers of juices. The chief trend seen in the market is the new product innovations for enhancing the health of consumers. On the other hand, the prime factors inhibiting the growth of the market include the increasing demand for alternatives. A number of substitutes such as soft drinks have witnessed high demand especially amongst young consumers, hence restraining the growth of the juice market.

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The report segments the market on the basis of type of vegetables and fruits utilized for making the juice, concentration level, and geography. There are a number of fruit juices available in the market, including grape juice, orange juice, apple juice, tomato juice, pineapple juice, and others. Amongst these, orange juice held the largest share in the global juices market in 2015. On the other hand, other fruit juices such as apple juice, pineapple juice, grape juice, grapefruit juice, tomato juice, and a number of vegetable juices are also gaining popularity, as per this study. Furthermore, juices made from a number of highly nutritious superfoods such as acai berries have also gained momentum owing to the several health benefits they provide to the consumer, thus propelling the global juice market.

According to the report, on the basis of geography, the global juice market is segmented into Asia Pacific, North America, the Middle East and Africa, Europe, and Latin America. The report states that the chief players dominant in the market are Coca-Cola Co., Citrus World, Dr. Pepper Snapple Group Inc., Nestle, PepsiCo., Welch’s, and Del Monte, among others.

Global Juice Market to Grow owing to Introduction of New Vegetable and Fruit Juices

A new market research report by Transparency Market Research, titled “Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021,” provides a thorough understanding of the juice market. The report also analyzes the growth potential of this market and its prime areas of focus. The report presents a focused evaluation of both vegetable and fruit juices on the basis of application, category, type, and geography. The study includes information such as forecasts, market size, regulations, and trends within the global fruit juice market. The study also elaborates upon the predicted innovations and current product developments within the market. The section on the competitive landscape of the market highlights the market leaders’ shares, strategies, and product developments.

As per the report, the global juices market has experienced exponential growth in recent years owing to the increasing demand for healthy beverages amongst consumers. In addition, the demand for juices is also fuelled by new product proliferations in vegetable and fruit juices. A number of blends and flavors have been introduced in the market of late, keeping in mind the demand patterns exhibited by consumers. The increasing demand for orange juice in Western Europe and a number of other developed countries has created new opportunities for the manufacturers of juices. The chief trend seen in the market is the new product innovations for enhancing the health of consumers. On the other hand, the prime factors inhibiting the growth of the market include the increasing demand for alternatives. A number of substitutes such as soft drinks have witnessed high demand especially amongst young consumers, hence restraining the growth of the juice market.

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The report segments the market on the basis of type of vegetables and fruits utilized for making the juice, concentration level, and geography. There are a number of fruit juices available in the market, including grape juice, orange juice, apple juice, tomato juice, pineapple juice, and others. Amongst these, orange juice held the largest share in the global juices market in 2015. On the other hand, other fruit juices such as apple juice, pineapple juice, grape juice, grapefruit juice, tomato juice, and a number of vegetable juices are also gaining popularity, as per this study. Furthermore, juices made from a number of highly nutritious superfoods such as acai berries have also gained momentum owing to the several health benefits they provide to the consumer, thus propelling the global juice market.

According to the report, on the basis of geography, the global juice market is segmented into Asia Pacific, North America, the Middle East and Africa, Europe, and Latin America. The report states that the chief players dominant in the market are Coca-Cola Co., Citrus World, Dr. Pepper Snapple Group Inc., Nestle, PepsiCo., Welch’s, and Del Monte, among others.

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Juice Market Will Increase Strongly Through 2021

The global juice market is expected to witness significant growth during the forecast period from 2015 to 2021.The global juice market including fruit juice and vegetable juice holds a major share of global beverage industry. Rising preferences for healthy products and increasing health awareness is fueling the demand for fruit and vegetable juice, in overall beverage industry. This market is categorized by type of fruit and vegetable used in making juice, by concentration of the juices and by geography. Growth of this market is depending on the availability and geographical distribution of fruit and vegetables and the health consideration among the consumers.

The global juice industry is the most competitive segment in beverage industry. The global juice industry witnessed growth in recent years due to rise in demand for healthy products among the consumers. The demand in the juice market is also driven by the widespread consumer trend and preferences for juice. Understanding the consumer demand and market opportunities, fruit and vegetable juice manufacturers are focusing on product development and launching different flavors of juices. Furthermore, fruit and vegetable juices are gaining popularity as health and dietary concerns are growing among the consumers. Different flavors of juice that are a blend of fruits and vegetables are gaining popularity with consumers.

Currently, orange juice holds the major demand in global juice market, but other juices like apple juice, grape juice, pineapple juice, tomato juice, grapefruit juice and other single fruit and vegetable juices, mixtures of juices are gaining high attention. Juices made from super foods like acai berries are gaining popularity as it content higher level of antioxidants than other fruit juices. These new products are boosting their sales among the health conscious consumers as these products come with a range of health claims. Further, health conscious people prefer to have no sweetener or diet juice that exhibits a positive impact on the market demand. To fulfill the consumers demand for healthy juice, almost all leading juice companies have organic juice brands in their product catalogues. Some of the key players operating in the organic juice market are Go Green, Suja Elements and True Organic among others.

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One of the major challenges faced by the juice industry is the rise in demand for substitutes. Substitutes like carbonated soft drinks are witnessing a rise in demand among the young consumers.

Rising popularity of organic juice, that is widely accepted in Western Europe and other developed countries creates a market opportunity for the juice manufacturers. One key trend in the market is the product innovation in juice market that could help to improve the consumer’s health. Fruit and vegetable juices are composed in a special way to increase the nutritional benefits and energy level in the drinks. Research is being carried out to design the composition of ingredients in juice to provide maximum nutritional benefits to the consumers.

The major market for fruit and vegetable juice industry are Europe, Japan and the U.S. among others. The global juice market is dominated by some major players like Citrus World, Coca-Cola Co., Dr. Pepper Snapple Group Inc., PepsiCo., Nestle, Del Monte, and Welch’s among others. The juice market is largely depending on consumer taste and preference and brand image. Many local players and regional brands hold a major market share in the regional markets.