Juice Market Driven by Awareness Regarding the Consumption of a Healthy & Balanced Diet

Global Juice Market: Snapshot

The juice market is growing at a healthy clip across various developing and developed countries. The mounting focus of consumers toward a healthier consumption of fruits and vegetables and recent changes in their dietary habits are the key factors driving the evolution of the juice market. A burgeoning convenience foods segment in emerging regions and increasing awareness about the nutritional benefits of juices have provided a robust fillip to the consumption of packaged fruits juices. The growth of the juice market is governed by a variety of region-specific factors, such as geographical distribution of fruits and vegetables. For instance, the consumer preference toward the consumption of fresh fruits may hamper the demand for fruit juices in some regions.

Emerging players and new entrants in the food and beverages sector seeking to capture a significant share of the juice market are focusing on varied tastes, flavors, and preferences specific to a region. This is a key factor affecting their decisions on where to source fruits from and also shapes their brand positioning strategies. Prominent manufacturers of processes fruits and vegetables are focusing on offering blended vegetables and fruit juices with natural flavors. In recent years, several emerging players have been focusing on their strategy of targeting mass as well as premium consumer segments in order to present a stiff competition to leading companies in the food and beverages sector. The advent of products claiming to be diet juices and no-sweetener juices are promising developments in the market.

Global Juice Market: Overview

Changes in lifestyles and awareness regarding the consumption of a healthy and balanced diet have steered the growth of the global juice market. As a result of the growing consumption of vegetable and fruit juice, the global market for juice is likely to witness strong growth over the forthcoming years. However, the growth of the global juice market is entirely dependent on the geographical distribution and availability of vegetables and fruits. In the beverage industry, juices constitute the most competitive segment.

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The research report provides a thorough description of the dynamics that are likely to restrain or drive the growth of the global juice market over the next couple of years. It further offers a detailed analysis of the key segments of the market along with information on the penetration of juice products in regional markets and the share of various regions in the global juice market. The study evaluates the key elements at play in the market and the prevalent trends. In order to present a clear picture of the market, the report presents an in-depth analysis of the leading companies along with their share in the market and key strategies, and product description. It also assesses the competitive landscape of the global juice market through the Porter’s five forces analysis. The study also provides information on the degree of entry and exit barriers and growth opportunities arising for juice manufacturers in the upcoming years.

Global Juice Market: Trends and Opportunities

The global juice market is likely to be driven by the mounting consumer inclination towards juice. The demand for healthy food products from diet and fitness conscious consumers is one of the leading drivers of the global juice market. To meet the requirements of consumers, manufacturers of juice products are focusing on introducing different varieties and flavors of juices along with innovative packaging, and product development. As dietary and health concerns are rising among consumers, the demand for vegetables and fruit juices is also rising.

Manufacturers of juice are striving to capitalize on the opportunities arising from the advent of new products such as blended vegetable and fruit juice. At present, the demand for orange juice is significantly high owing to its easy availability and health benefits of the fruit. However, single and mixed juice of vegetables and fruits such as grapefruit, tomato, pineapple, grape, and apple are likely to gain popularity over the next couple of years. Juices that contain antioxidants made from fruits such as acai berries are also expected to gain prominence by 2021. The advent of diet juice and no-sweetener juice is anticipated to provide manufacturers with lucrative growth opportunities. However, the prime factor that is likely to inhibit the growth of the global market is the availability of substitutes such as carbonated soft drinks.

Global Juice Market: Regional Outlook

Regionally, the global juice market is segmented into Latin America, the Middle East and Africa, Europe, Asia Pacific, and North America. Manufacturers of juice are likely to gain lucrative growth opportunities from the growing consumption of orange juice in developed countries. The leading markets for juice in these regions are the U.S., Japan, and Europe.

Companies Mentioned in the Report

To maintain a strong hold in the market, leading companies are increasing investments in research and development activities and are focusing on enhancing their brand image. The leading players in the global juice market are Welch’s, Del Monte, Nestle, PepsiCo., Dr. Pepper Snapple Group Inc., Coca-Cola Co., and Citrus World among others.

Juice Market Driven by Demand for Healthy Food Products from Diet & Fitness Conscious Consumers

Inclination of consumers towards the consumption healthy food and beverage products is expected to propel the growth of the global juice market, says Transparency Market Research (TMR) in a research report. The report is titled, “Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021.”

The growth of the global juice market is likely to be steered by the lifestyle changes and growing awareness pertaining to the consumption of healthy diet among consumers. Thus, as a result, the rising consumption of fruit juice and vegetable is likely to benefit the juice market extensively in the coming years. Nonetheless, the progress of the global juice market is solely reliant on the geographical distribution and the attainability of fruits and vegetables. This particular industry comprises the dominant share in the beverage industry. Mounting consumer inclination towards juice is likely to be one of the major factors driving the growth of the global juice market in the coming years.

One of the leading drivers of the global juice market is the growing demand for juice from fitness conscious consumers. In order to meet these requirements, juice manufacturers are putting great focus on the introduction of different flavors and varieties of juices coupled with the development of innovative products and packages. With health and dietary concerns growing among consumers, the demand for juices and vegetables is also on the rise.

Vendors are pushy towards capitalizing opportunities coming from the emergence of new foodstuffs such as blended fruit juice and vegetable juice. Now, the juice which is the most demanded one is orange juice due to easy attainability and health benefits. However, mixed and single juice of vegetables and fruits such as tomato, grapefruit, grape, pineapple, and apple are expected to gain attractiveness over the coming years. Juices that encompass antioxidants through fruits such as acai berries are also predicted to gain prominence by the end of 2021. The development of no-sweetener and diet juice is expected to deliver manufacturers with money-spinning growth opportunities. Nevertheless, the prime issue that is anticipated to restrain the growth of the global market is the obtainability of alternates such as carbonated soft drinks.

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The leading regions in terms of consumption are Europe, the U.S. in North America, and Japan in the Asia Pacific region. In order to maintain a leading position, top drawer companies are heightening investments. The leading players are Del Monte, PepsiCo., Citrus World, Dr. Pepper Snapple Group Inc., Welch’s, and Coca-Cola Co.

Fruit & Vegetable Juice Market-Global Industry Analysis, Forecast 2015 – 2021

A new market research report by Transparency Market Research, titled “Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021,” provides a thorough understanding of the juice market. The report also analyzes the growth potential of this market and its prime areas of focus. The report presents a focused evaluation of both vegetable and fruit juices on the basis of application, category, type, and geography. The study includes information such as forecasts, market size, regulations, and trends within the global fruit juice market. The study also elaborates upon the predicted innovations and current product developments within the market. The section on the competitive landscape of the market highlights the market leaders’ shares, strategies, and product developments.

As per the report, the global juices market has experienced exponential growth in recent years owing to the increasing demand for healthy beverages amongst consumers. In addition, the demand for juices is also fuelled by new product proliferations in vegetable and fruit juices. A number of blends and flavors have been introduced in the market of late, keeping in mind the demand patterns exhibited by consumers. The increasing demand for orange juice in Western Europe and a number of other developed countries has created new opportunities for the manufacturers of juices. The chief trend seen in the market is the new product innovations for enhancing the health of consumers. On the other hand, the prime factors inhibiting the growth of the market include the increasing demand for alternatives. A number of substitutes such as soft drinks have witnessed high demand especially amongst young consumers, hence restraining the growth of the juice market.

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The report segments the market on the basis of type of vegetables and fruits utilized for making the juice, concentration level, and geography. There are a number of fruit juices available in the market, including grape juice, orange juice, apple juice, tomato juice, pineapple juice, and others. Amongst these, orange juice held the largest share in the global juices market in 2015. On the other hand, other fruit juices such as apple juice, pineapple juice, grape juice, grapefruit juice, tomato juice, and a number of vegetable juices are also gaining popularity, as per this study. Furthermore, juices made from a number of highly nutritious superfoods such as acai berries have also gained momentum owing to the several health benefits they provide to the consumer, thus propelling the global juice market.

According to the report, on the basis of geography, the global juice market is segmented into Asia Pacific, North America, the Middle East and Africa, Europe, and Latin America. The report states that the chief players dominant in the market are Coca-Cola Co., Citrus World, Dr. Pepper Snapple Group Inc., Nestle, PepsiCo., Welch’s, and Del Monte, among others.