Global
Juice Market: Snapshot
The
juice market is growing at a healthy clip across various developing
and developed countries. The mounting focus of consumers toward a
healthier consumption of fruits and vegetables and recent changes in
their dietary habits are the key factors driving the evolution of the
juice market. A burgeoning convenience foods segment in emerging
regions and increasing awareness about the nutritional benefits of
juices have provided a robust fillip to the consumption of packaged
fruits juices. The growth of the juice market is governed by a
variety of region-specific factors, such as geographical distribution
of fruits and vegetables. For instance, the consumer preference
toward the consumption of fresh fruits may hamper the demand for
fruit juices in some regions.
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Emerging
players and new entrants in the food and beverages sector seeking to
capture a significant share of the juice market are focusing on
varied tastes, flavors, and preferences specific to a region. This is
a key factor affecting their decisions on where to source fruits from
and also shapes their brand positioning strategies. Prominent
manufacturers of processes fruits and vegetables are focusing on
offering blended vegetables and fruit juices with natural flavors. In
recent years, several emerging players have been focusing on their
strategy of targeting mass as well as premium consumer segments in
order to present a stiff competition to leading companies in the food
and beverages sector. The advent of products claiming to be diet
juices and no-sweetener juices are promising developments in the
market.
Global
Juice Market: Overview
Changes
in lifestyles and awareness regarding the consumption of a healthy
and balanced diet have steered the growth of the global juice market.
As a result of the growing consumption of vegetable and fruit juice,
the global market for juice is likely to witness strong growth over
the forthcoming years. However, the growth of the global juice market
is entirely dependent on the geographical distribution and
availability of vegetables and fruits. In the beverage industry,
juices constitute the most competitive segment.
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The
research report provides a thorough description of the dynamics that
are likely to restrain or drive the growth of the global juice market
over the next couple of years. It further offers a detailed analysis
of the key segments of the market along with information on the
penetration of juice products in regional markets and the share of
various regions in the global juice market. The study evaluates the
key elements at play in the market and the prevalent trends. In order
to present a clear picture of the market, the report presents an
in-depth analysis of the leading companies along with their share in
the market and key strategies, and product description. It also
assesses the competitive landscape of the global juice market through
the Porter’s five forces analysis. The study also provides
information on the degree of entry and exit barriers and growth
opportunities arising for juice manufacturers in the upcoming years.
Global
Juice Market: Trends and Opportunities
The
global juice market is likely to be driven by the mounting consumer
inclination towards juice. The demand for healthy food products from
diet and fitness conscious consumers is one of the leading drivers of
the global juice market. To meet the requirements of consumers,
manufacturers of juice products are focusing on introducing different
varieties and flavors of juices along with innovative packaging, and
product development. As dietary and health concerns are rising among
consumers, the demand for vegetables and fruit juices is also rising.
Manufacturers
of juice are striving to capitalize on the opportunities arising from
the advent of new products such as blended vegetable and fruit juice.
At present, the demand for orange juice is significantly high owing
to its easy availability and health benefits of the fruit. However,
single and mixed juice of vegetables and fruits such as grapefruit,
tomato, pineapple, grape, and apple are likely to gain popularity
over the next couple of years. Juices that contain antioxidants made
from fruits such as acai berries are also expected to gain prominence
by 2021. The advent of diet juice and no-sweetener juice is
anticipated to provide manufacturers with lucrative growth
opportunities. However, the prime factor that is likely to inhibit
the growth of the global market is the availability of substitutes
such as carbonated soft drinks.
Global
Juice Market: Regional Outlook
Regionally,
the global juice market is segmented into Latin America, the Middle
East and Africa, Europe, Asia Pacific, and North America.
Manufacturers of juice are likely to gain lucrative growth
opportunities from the growing consumption of orange juice in
developed countries. The leading markets for juice in these regions
are the U.S., Japan, and Europe.
Companies
Mentioned in the Report
To
maintain a strong hold in the market, leading companies are
increasing investments in research and development activities and are
focusing on enhancing their brand image. The leading players in the
global juice market are Welch’s, Del Monte, Nestle, PepsiCo., Dr.
Pepper Snapple Group Inc., Coca-Cola Co., and Citrus World among
others.
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