Transparency
Market Research has published a new report, titled “Vital Wheat
Gluten Market - Global Industry Analysis, Size, Share, Growth, Trends
and Forecast 2016 - 2024.” According to the report the global vital
wheat gluten market is majorly driven by growing inclination of
consumers towards healthy foods on account of an increase in the
awareness level regarding the importance of active lifestyle and
maintaining good health. In order to maintain healthy lifestyle,
consumers are seeking healthy food varieties and since wheat gluten
is extremely rich in minerals and proteins, it has become a healthy
food option for consumers. Vital wheat gluten is extensively being
used as a vegetarian substitute for meat, for making seitan. This is
becoming increasingly popular among vegans and vegetarians as many
consumers in the world today are turning vegan or opting for a vegan
lifestyle.
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The
global vital wheat gluten market is witnessing a high-growth as it is
being used as binder in meatloaf, tofu, meatballs, and other food
products. Apart from all these factors, some of the macroeconomic
factors influencing the growth of the vital wheat gluten market
include rising disposable income of the middle class population. On
the other hand, the lack of awareness regarding the health benefits
of vital wheat gluten will hamper the market’s growth. The report
gives equal importance to both restricting and driving factors. It
takes all these into account when analysing and predicting future
market trends and size.
On
the basis of application, the global vital wheat gluten market is
segmented into pet foods, cereals, pasta, noodles, frozen dough,
confectionaries, whole-grain bread, and meat and meat analogue. By
distribution channel, this market is segmented into hypermarkets,
supermarkets, retail stores, and e-retailers. The report points out
the leading, declining, and fastest growing segment or sub-segment.
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By
geography, the global vital wheat gluten market is currently
witnessing highest growth in North America on account of rising
consumption of this product along with the region being one of the
largest importers of vital wheat gluten market. The market in North
America is benefiting from recommendations by agencies such as the US
Department of Agriculture which has stated that vital wheat gluten is
an ideal source of non-animal protein. After North America, Europe is
the biggest market for vital wheat gluten followed by Asia Pacific.
The rising expenditure on healthy foods, increasing awareness among
consumers, and a rise in the spending on pet food in Asia Pacific are
behind the growth of the market in the region.
There
are a number of players within the global
vital wheat gluten market. The names of a few which are mentioned in
the report are: Tereos, Dedert Corporation, Cargill,
Incorporated, Amilina, Royal Ingredients Group, Bryan W Nash &
Sons Ltd, Pioneer Industries Limited, z&f sungold corporation,
Meelunie B.V., and Ardent Mills Corporate. The report profiles key
players within the market and studies them. This study includes the
business and financial overview of each of the players as well as the
challenges faced by them. The strategies adopted by the companies in
order to stay in the market and grow have also been revealed in the
study. The research report also includes information on mergers and
acquisitions, collaborations, and partnerships between companies. As
such, it is a must have for potential investors and established
players wanting to be aware about the market trends, and be able to
make profitable business decisions.
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