Barbecue sauce is used as a seasoning or marinade for smoked meat,
vegetable and other food products. Barbecue sauce is a flavoring
ingredient and is used to enhance the organoleptic property of a
particular food product. Barbecue sauce come in different flavors
depending on the regional demands.
Barbecue
sauce are popular as they incline to tenderize the meat and provide
them with spicy flavor. Apart from beings used widely in food
industries as marinades, sweet barbecue sauce are also used as dips.
Due to increasing demand for natural food products, organic barbecue
sauces are gaining popularity and the global market is expected to
increase at a positive growth rate.
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Market
Segmentation:
The
barbecue sauce market cane be segmented based on the product origin
type, product type, distribution channel and regions.
Based
on the product type, barbecue sauce market can be segmented into
organic and non-organic. The market of organic barbeque sauce is
expected to increase as the demand for chemical free food products is
widely increasing amongst people. Organic food products manufacturers
are meeting the high demands of people by adopting the use of natural
food ingredients in their food.
Further,
based on the flavor type, barbecue sauce market can be segmented into
five major segments which include Kansas-City, Texas, Carolina,
Memphis and others. Out of these listed segments, Kansas-City style
barbecue sauce is found to be dominating the global market. Kansas
City style barbecue sauce is also widely used to dip fries at
McDonald’s. It has a sweet and sour taste which makes it very
popular majorly in North American regions.
On
the basis of distribution channel, barbecue sauce market can be
segmented into supermarkets/hypermarkets, online retail, specialty
stores, wholesale retailers etc. Supermarket/hypermarket are found to
generate more market share in the sale of barbecue sauces. In
addition, with the increasing consumption and popularity of
smoked/barbecued food amongst the population, the market of barbecue
sauce is expected to increase on a global level.
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Market
Regional Outlook:
The
global barbecue sauce market can be divided by major regions which
include North America, Latin America, Western Europe, Eastern Europe,
Asia Pacific excluding Japan, Japan and Middle East and Africa.
However, North America is seen to be dominating the global market for
barbecue sauce followed by the Europe. Use of taste enhancers are
increasing in the food industries, with this there is found to be an
increasing demand for barbecue sauces and the market is expected to
increase positively during the forecast period.
Market
Drivers and Trends:
People
are now inclining more towards healthy lifestyle and there seems to
be a prominent increase in consumption of food that has more protein
content and contains less fat. Deep frying the food destroys the
potent protein content of the food and oil increases the level of
cholesterol in the body, making it unsuitable as a healthy diet.
Increasing trend of consumption of barbecued or smoked meat or
vegetable has increased the market demand of barbecue sauces. The
main ingredients of these sauces is tomato. Tomato is rich in
anti-oxidant content. Anti-oxidants are known to have anti-cancer
properties therefore the market demand of barbecue sauce is
increasing.
Barbecue
sauce products can be easily obtained in retail stores and
supermarket/hypermarket and online stores. The busy lifestyle has
made people rely on the readymade food products example, marinades
and sauces, this is also one of the factors that increase the
barbecue sauce market globally. Barbecue sauce enhances the flavor of
the food without hampering the nutritional value of the food which is
again an advantage of using barbecue sauce. Various barbecue sauces
are now available in the low-fat form which is increasing their
market demand widely and the market share of barbecue sauce is
expected to increase at a higher rate.
Barbecue
Sauce Market Key Players:
Some
of the global key player in barbecue sauce market are H.J. Heinz
Company Brands LLC., Specialty Food Association, Inc., Kraft Foods,
Sweet Baby Ray’s Inc., KC Masterpiece, Heinz, Stubb’s Original,
Killer Hogs, Renfro Foods etc. The unique blend of flavors has
increased the market demand of the potential key players and also due
to the increasing market of barbecue sauce, more players are expected
to enter the market.
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