Yellow
mustard is a plant of Brassicaceae family which is majorly produced
for commercial purpose. Ground yellow mustard is made up by mustard
seeds with vinegar, water, spices and some flavors. India is the
major producer of yellow mustard. Ground yellow mustard is used in
different forms like liquid, powder, paste. Yellow mustard is majorly
used in liquid form for cooking purpose because of its mild taste
while black and brown seeds have pungent taste and smell. Health have
become a major concern for people of this time so mustard oil is a
better option than refined oil or synthetic oil, which is also much
cheaper than canola oil and almond oil etc. Mustard is a rich source
of health beneficiary minerals like calcium, potassium, iron,
selenium. Ground yellow mustard is also a great source of Vitamin B
complex (folates, niacin, and thiamin), Vitamin A, C, K. It also
gives the high calories by consumption. Being a member of
Brassicaceae family it has a generous amount of healthy
phytonutrients called glucosinolates which are able to find fight
against different kind of cancers like bladder cancer, colon cancer
and cervical cancer etc. The sales of mustard are $300 mn annually
worldwide where U.S.A. is the major consumer of ground yellow mustard
globally.
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Ground
yellow mustard market: Segmentation
Ground
yellow mustard is segmented on the basis of application, product
forms, and distribution channels.
Ground
yellow mustard is segmented on the basis of forms also because it is
used in various forms like powder form, paste form, liquid form.
Based
on the application, Ground yellow mustard serves as medicinal purpose
as it prevents cancer (prostrate and cervical), controls asthma,
helps you to lose weight, avoid ageing, lowers cholesterol etc. These
are majorly used in food industry (frying, flavor, seasoning, sausage
etc.). Ground yellow mustard is also used as cosmetics as mustard
seed can be used as natural scrub. Mustard seeds with aloe Vera is
being used as moisturizer.
It
is also segmented on the basis of distribution channels also like
super market, hyper market, online and small retailers and others.
Ground
Yellow mustard: Regional Outlook
Ground
yellow mustard market is further segmented on the basis of regions
such as North America, Western Europe, Latin America, Asia-Pacific
excluding Japan, Japan and the Middle East and Africa. Amongst
regional market segments, Asia Pacific excluding Japan, Japan and
North America are major producers and consumers of ground yellow
mustard. However, Western Europe and Latin America also accounts for
significant market shares in terms of consumption of ground yellow
mustard. In Latin America, Mexico is major producer and exporter of
ground yellow mustard. Amongst Asia Pacific, regional markets India
and China are major producers of ground yellow mustard and ground
yellow mustard seeds.
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Market
Drivers:
People
are preferring natural product over synthetically made medicines,
yellow mustard covers balance diet and helps in reaching fitness
goals like it prevents you from obesity, controls asthma, avert
cancer(prostrate and cervical), avoid ageing, lowers cholesterol.
Ground yellow mustard has the mildest taste over black and brown
mustard so it is easily palpable and is used in cooking and
seasoning. People are focusing on organic cosmetics instead of
synthetic one so mustard is using majorly as cosmetics also. Yellow
mustard seed with aloe-vera gel is also used in hydrating the skin,
mustard seed is also a natural scrub and fights with micro germs.
Whether
It may be allergic to someone and large quantity consumption of
mustard may cause gastric irritation, stomach bleeding.
Market
Key players:
Some
of the major players operating in ground yellow mustard products
market include The French's Food Company LLC, Private Label Foods,
The Kraft Heinz Company, Sir Kensington and sons, Gulden's Food,
Kosciusko Food, Stonewall Kitchen, Grey Poupon Dijon and few other
regional players.
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