Anthoxanthins
is a kind of flavonoid pigment found in plants. It is a water-soluble
pigment available in a range of colors ranging from colorless or
white to creamy or yellow. The color range depends upon the acidity
and alkalinity of anthoxanthins; white color resembles acid medium
whereas yellow color resembles alkaline medium. As anthoxanthins
adhere antioxidant property, therefore, it is necessary for nutrition
and is used in food additives. It contributes white or cream color of
cauliflowers, white potatoes, turnips, and onions. These vegetable is
inclosing anthoxanthins changes color to brown-gray color when cooked
in an enclosed pan for an extended time. Anthoxanthins occur
naturally in vegetables, fruits, beverages including wine, tea,
fungi, plant hormone controller and others. They are antioxidants and
perform an essential part of being the hindrance to many diseases.
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Anthoxanthins
Market: Market Dynamics and Restraints
The
enormous demand for junk or functional food due to change in
lifestyle that in led in the potential growth of disorders or illness
such as high cholesterol and obesity. Therefore, increasing alertness
regarding health issues among the young generations is majorly
driving the anthoxanthins market globally. Rising disposable income
and easiness in functional foods availability is projected to impact
the growth of anthoxanthins market in upcoming years undoubtedly.
Similarly, different anthoxanthins applications in food and beverage
industry as well as in nutraceuticals industry support the growth of
anthoxanthins market worldwide. Nonetheless, the untouched market of
anthoxanthins in the emerging countries is expected to offer ample
opportunities for anthoxanthins market in the near future.
Although
demand and necessity of anthoxanthins in the market are seen
significantly, the high price of the anthoxanthins products is
hindering anthoxanthins market growth to a certain extent.
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Anthoxanthins
Market: Regional Outlook
Regarding
geography, the global anthoxanthins market has been categorized into
seven key regions including North and Latin America, Eastern Europe,
Western Europe, Asia-Pacific excluding Japan, Japan, and the Middle
East & Africa. The anthoxanthins market is globally expected to
register healthy CAGR during the forecast period. Among the regions
mentioned above, North America is the largest market for
anthoxanthins; this is because of the increase in the number of obese
and depression suffering patients rate rising in the countries such
as UCS, Canada, Mexico. Due to the hectic lifestyle of these regions
as mentioned above; people who are suffering from many disorders and
to cure those diseases the consumption of antioxidant supplement are
increasing which is making use of anthoxanthins. The market is
closely followed by Western and Eastern Europe making them second
leading region for this market, and this is because of the European
population are suffering from health complexity issues owing to
growing aging population and high blood cholesterol level. Developing
countries such as China, India along with Philippines, Thailand,
Malaysia and Indonesia makes Asia Pacific excluding Japan the third
leading market; this is because of the increasing expenditure
capacity of the maximum population of the functional and junk food.
Due to increasing spending capacity of the maximum population of
these countries in functional food is rising concern for a health
issue, this contributes to the growth of the market of flavonoid
which directly grows the market of anthoxanthins. The Middle East and
Africa and Japan are predicted to propel the growth of anthoxanthins
market in upcoming years.
Anthoxanthins
Market: Key players
Some
of the key players of global anthoxanthins market include Kemin
Industries, Indofine Chemical Company Inc, Foodchem International
Corporation, Toroma Organics Ltd, Frontier Natural Products Co-op,
Aquapharm Bio-Discovery Limited, EXTRA SYNTHE SE, International
Flavors and Fragrances, China Technology Development Group
Corporation, International Flavors and Fragrances, Meherrin
Agricultural & Chemical Company, Quercegen Pharmaceuticals,
Cayman Chemical Company, SV Agrofood, Changsha Organic Herb Inc,
Pharmachem Laboratories Inc, and Zealong among others major players
in the market.
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