Functional Flour Market: Exponential Rise in Demand for Bakery Foods Poses as Chief Growth Factor

The global functional flour market has been anticipated to witness diversity in product portfolios and strong presence of players worldwide during the course of the forecast tenure 2017-2025. Transparency Market Research (TMR) has profiled some of the leading names in the industry, including ITC Limited, ConAgra Foods, Inc., Parrish and Heimbecker, Limited, General Mills Inc., and The Hain Celestial Group, Inc. A TMR report has predicted the competitive landscape to be highly aggressive with both regional and global players looking to make the cut in the market.

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By the closure of the forecast tenure, the global functional flour market has been foreseen by TMR to bag a revenue of close to a US$126.8 bn while growing at a 6.8% CAGR. In 2016, it had arrived at a revenue valuation of around US$70.4 bn. By raw material, wheat has been expected to account for a superior share of the market, considering its 40.49% share attained in 2016. In the same year, North America had secured earnings of up to a US$21.9 bn, which could be an indication of its dominance throughout the forecast tenure.

Changing Consumer Preferences for Staple Foods Fortify Growth

The burgeoning increase in the demand for bakery food products has been foretold to set the tone for an upscale growth of the world functional flour market. While this could be a major growth factor for the market, shifting consumer preferences in terms of staple foods have been projected to significantly improve the demand for functional flour. Bakery and ready-to-eat (RTE) foods are considered primary in North America and Europe. However, the growth in these developed regions alone may not decide the fate of the market because Asia Pacific has been prognosticated to turn the tables around with its higher CAGR.

Multiplying population growth, spiraling disposable income of consumers, and increasing acceptance of healthy food habits could be among the dominant factors augmenting the demand for functional flour in India, Japan, and China. The global increase in the production of gluten-free food products could be another reason for the growth in the world market for functional flour.

Unevenness in Output Prices of Crops Causes Demand to Diminish

In the foreseeable future, the rise in the demand for functional flour has been envisaged to slump because of the unstable pricing of food grains and low profit margins in the industry. Differences in fertilizer, energy, and chemical prices could have adverse effects on the growth of the international functional flour market. Roughness in the output prices of crops has been envisioned to shorten market expansion in the coming years.

Nonetheless, the rise in the count of non-food applications could help negate the challenges that the international functional four market has been forecast to face in the near future. The thermoplastic, viscoelastic, and adhesive nature of wheat flour proteins could help them to track down important applications in pressure-sensitive medical badges. More applications have been prophesied to take shape in the wheat flour market, including cosmetics, edible films, and biodegradable resins.