Quinoa
seeds are emerging as the ultimate source of protein for vegans due
to their better digestibility vis-à-vis other seeds. Protein content
in quinoa stands at around 14% to 18%, which is higher than that of
rice, maize, wheat, and oats. Therefore, quinoa seeds have emerged as
effective alternative to rice for vegetarians. Rise in demand for
alternative sources of protein is expected to drive the demand for
quinoa seeds during the forecast period. Additionally, quinoa seeds
can be a good substitutes for animal based protein. They are also
considered high calorie food. Calorific value of quinoa is more than
that of milk and eggs. It is equally comparable to meat in terms of
calorific value. According to a research study conducted by
University of Chile in 2009, protein content in quinoa is around 15%,
which is approximately double that of most standard grains available
in the market. Quinoa seeds are also a good source of amino acids,
which is essential for the development and growth of tissues.
Furthermore, quinoa seeds contain higher amount of isoleucine and
lysine than any other grain.
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Currently,
quinoa seeds are considered superfood. Quinoa can be added as an
ingredient in rice dishes such as pilaf. They can also be used rice
substitute. Quinoa seeds are also added to hot breakfast cereals,
soups, and salads. Furthermore, these can be used to prepare coffee,
fritters, and muffins. The potential of quinoa based food products as
superfoods is based on its blending capacity in terms of
functionality with other foods. Increase in demand for nutritious and
naturally healthy food ingredients and rising awareness about gluten
free diet among consumers are estimated to drive the quinoa seeds
market during the forecast period. However, fluctuation in prices of
quinoa seeds is projected to hamper growth during the forecast
period. The global quinoa seeds market is segmented by seed type and
geography. Based on seed type, the market has been divided into
organic quinoa seeds and inorganic quinoa seeds. Currently, inorganic
quinoa seeds dominate the global quinoa seeds market; however, demand
for organic quinoa seeds is expected to increase globally in the next
few years. The quinoa seeds market is geographically segmented into
North America, Europe, Asia Pacific, Middle East &Africa (MEA),
and Latin America. North America accounted for the major share of the
global quinoa seeds market in 2015, followed by Europe and Asia
Pacific.
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The
global quinoa seeds market is highly competitive with the presence of
various large scale and small scale vendors. These vendors compete
with each other in terms of product differentiation, product quality,
price, product innovation, product distribution, and brand promotion.
Key players operating in the quinoa seeds market include Alter Eco,
COMRURAL XXI, Irupana Andean Organic Food, The British Quinoa
Company, Northern Quinoa, Ancient Harvest, Highland Farm Foods,
Andean Valley, Andean Naturals, Quinoa Foods Company, Industrial and
Technological Complex Yanapasiñani SRL (CITY SRL), Big Oz, Arrowhead
Mills, and Quinoabol. Global players dominate the quinoa seeds
market, led by their vast geographic presence and large production
facilities across different countries. These players have been
investing substantial capital in research and development and
innovation centers in order to expand production capabilities and
meet the rise in demand for quinoa seeds. Major market players are
also expanding their market share through new product development,
mergers and acquisitions, joint ventures, and expansion. Besides
this, manufacturers are focusing on plans to open new retail outlets
to strengthen distribution channels. Various leading and emerging
manufacturers are launching different products to meet the increase
in demand for quinoa seeds.
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