Global
Kefir Market: Snapshot
The
global kefir market is witnessing steady growth over the years on the
back of increasing awareness about the health benefits of kefir.
Kefir is obtained by a process of inoculating milk with kefir grains
that are naturally available as a combination of yeast and bacteria
in a symbiotic association.
The
increasing consumption of health-benefitting foods across the global
population is a general trend that has come to the fore in recent
years. This, along with the demand for kefir among health conscious
consumers for its essential nutrients is at the forefront driving the
global kefir market. Another factor stoking growth of the global
kefir market is the benefits of kefir for improving lactose
intolerance.
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Acting
as a hindrance to the market is mental block among lactose intolerant
individuals due to the lack of adequate awareness about the health
benefits of kefir.
A
report by Transparency Market Research forecasts the global kefir
market to expand at a CAGR of 5.9% between 2017 and 2025 for the
market to become worth US$2154.9 mn by the end of 2025 increasing
from US$1,300 mn in 2016.
Self-proclaimed
Beliefs Make Organic Kefir Leading Type Segment
In
terms of type, the global kefir market has been segregated into
frozen kefir, low fat content kefir, organic kefir, and Greek kefir.
Organic kefir presently leads the global kefir market among other
types due to its increased consumption on account of self-proclaimed
beliefs among consumers about its health benefits. Organic kefir is
lactose-free, gluten-free, and is composed of organic, non-GMO
ingredients. However, the segment of frozen kefir is predicted to
display the most rapid growth over the report’s forecast period.
Frozen kefir is made of all natural ingredients with high protein and
calcium content.
The
global
kefir market is divided into regular kefir and flavored kefir
based upon flavor. The segment of regular kefir held the leading
share in the market in 2016. Regular kefir due to its composition is
more nutritious and has therapeutic benefits than yogurt.
On
the basis of application, the global kefir market has been segregated
into dietary supplements, sauces, dips, drinks and smoothies,
pharmaceuticals, and others. The segment of dietary supplements
accounted for the leading share in 2016 followed by drinks and
smoothies.
Rising
Spending on Health-benefitting Foods to Make Asia Pacific Promising
Market
The
key segments into which the global kefir market is divided based on
geography are North America, Europe, Asia Pacific, the Middle East
and Africa, and Latin America. In 2016, Europe, powered by the U.K
and Germany, held the leading more than 50% of the overall market.
The key growth driver of the region is the increasing awareness among
consumers about the health benefits of kefir.
North
America stood as a significant market after Europe in 2016. The
increasing application of flavored kefir in pharmaceutical
formulations is leading to the increased momentum in North America
kefir market. Also, low fat kefir and dietary supplements is
increasingly being consumed among obese individuals for its property
to enhance metabolic activity.
In
emerging economies of Asia Pacific, Latin America, and the Middle
East and Africa, rising health consciousness and increasing
purchasing power has boosted the purchase of health-benefitting foods
including kefir. The Asia Pacific kefir market is booming due to
increasing spending on health drinks and dietary supplements in
India, Japan, and China.
Some
of the key players operating in the global kefir market are Lifeway
Foods Inc., E.l du Pont de Nemours and Company, Hain Celestial,
Archer Daniels Midland, Nestle S.A., Kerry Group, Groupe Danone,
Danlac Canada INC., Döhler Group, and Koninklijke DSM N.V.
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