Camu
Camu extracts are packed with high amount of Vitamin C which is very
high as compared to Oranges and it is considered as the next great
superfood in the food and beverage market. Camu Camu extracts are
obtained from Camu Camu fruit which contains 5% to 6% of vitamin C.
Camu Camu extract have high demand in the market due to its high
Vitamin C concentration. Camu Camu extract is packed with high amount
of antioxidants and vitamins C, therefore, it holds the high demand
in the food market. It is a superfood because it is consumed to boost
immunity, it increases longevity, cures fatigue, has the anti-ageing
effect and keep cold and flu under check.
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Market
Segmentation: Camu Camu Extracts
Camu
Camu extracts market is majorly segmented on the basis of form as
Powder, pulp, dry and Juice. Camu Camu extracts can be extracted in
the powdered form and use to make beverages, instant drinks,
cosmetics, personal care and shakes. Camu Camu extracts is also used
widely in herbal tea products. Camu Camu extracts are also being used
in the ice cream market. Camu Camu extract powder can be used as
sprinkling powder for food and salad. Camu Camu extract powder is the
most favored form used in the market it can be made easily and is
easy to use as well. Camu Camu extract powder market constitutes
major market as compared to pills and juice. Juice are available but
have a shorter shelf life so must be consumed within defined period.
Camu
Camu extracts market is further segmented on the basis of nature of
origin as Organic, Non-organic and Modified. Organic and GMO free
Camu Camu extract is in high demands in the market due to high
standard of safety. In this modern world people are extremely
concerned about the health therefore consumers in the market prefer
organic and GMO free Camu Camu extract.
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Market
Regional Outlook
On
the basis of regions, Camu Camu extract market has been segmented
into Latin America, North America, Eastern and Western Europe,
Asia-Pacific region, Japan, Middle East and Africa. In regional
markets, Latin America is the largest market as Camu Camu extracts
are majorly manufactured here followed by Japan, Asia-pacific region,
Middle-East and Africa, Northern and Western Europe. Camu Camu
extract ensures better health and vitality in humans to keep their
lifestyle healthy which has increased global market demand of Camu
Camu extracts by many folds this helps the manufacturers to achieve
great turnovers. Hence, the global Camu Camu extract market is
expected to significantly increase the revenue contribution over the
forecast period.
Camu
Camu Extract Market Drivers and Restraints
The
global Camu Camu extract market driving due to increasing demand for
Camu Camu among consumers’ as it has many health benefits. The
changing market trends have encouraged manufacturers to produce
improved and high-quality products keeping this in mind manufacturers
are focusing on the product which is more beneficial for the market.
Camu Camu extracts are very beneficial for the people suffering from
weak immunity, frequent cold, and flu, dull skin, fatigue at young
and old age as it contains the high percentage of vitamin C. All
these factors are driving force for the Camu Camu extract market
globally. Making them available in countries where Camu Camu extracts
can’t be manufactured is also a driving force for the Camu Camu
extract market. Possible restraints of Camu Camu extract market are
the availability of the product globally, high demand and cost of the
poduct which is quite high.
Global
Competition: Key players
Some
the key players which are identified during the research for Camu
Camu extract are Yerbalatina phytoactives, Zana, Ancient purity,
kiva, Fruitrients, and Hanoju. These companies are in the competitive
market so marketing strategies are expected to increase revenues in
the coming years to gain better profits and deliver quality products.
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