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Tuesday 2 February 2016

Polyphenols Market: Consumer Preference for Green Tea Taking Market to US$873.7 mn by 2018

A new Transparency Market Research report states that the global polyphenols market stood at US$580 mn in 2011 and is predicted to reach US$873.7 mn by 2018. It is predicted to expand at a 6.10% CAGR from 2012 to 2018. The title of the report is “Polyphenols Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 – 2018”.

As stated in this report, the market for polyphenols is fuelled by the increasing aging population in Europe and Japan. In addition, the technological advancements in polyphenols’ extraction process as well as their increasing applications have also augmented the market for polyphenols. In addition, factors such as the increasing consumer awareness about the benefits of polyphenols in the maintenance of optimum health and the growing inclination towards herbal products in place of synthetic drugs are also propelling the growth of the market. On the other hand, factors such as strict quality standards and the poor supply of raw materials may restrain the growth of the market in forthcoming years.

On the basis of product, the report segments the polyphenols market into green tea, grape seed, apple, and others including pomegranate, olive, and cocoa. Amongst these, in 2011, the segment of grape seeds held a share of more than 50% in the market and was trailed by the segment of green tea. Grape seed polyphenols, being rich anthocyanin sources, are utilized for the treatment of cancer and diabetes. On the other hand, the segment of green tea is anticipated to be the most swiftly developing segment due to its rising consumption within China and Japan. This segment’s popularity is increasing owing to its rising use in treating skin tumors, anogenital warts, and obesity. Within the others segment, cocoa polyphenols are highly utilized owing to their property of improving insulin resistance.


On the basis of application, the polyphenols market is segmented into functional beverages, functional foods, dietary supplements, and other including cosmetics and coloring agents. Amongst these, the segment of functional beverages led the market in 2011 and represented a share of approximately 40% in the market. Functional beverages are highly used in tea, bottled water, and energy and sports drinks. On the other hand, consumers are consuming polyphenols in the form of dietary supplements in capsule form, particularly within Asia Pacific and North America, owing to their bitter taste.

On the basis of geography, the market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Amongst these, in 2011, on the basis of volume, Asia Pacific held a share of over 40% in the market and is predicted to be the most swiftly developing region, expanding at a more than 8.0% CAGR between 2012 and 2018. On the other hand, the Europe polyphenols market is a mature market and thus is poised to develop at a sluggish rate in comparison with other regions.

As per the study, the prominent players operating in the polyphenols market are Indena, Chr.Hansen, Layn Natural Ingredients, Naturex, and Danisco, among others.

The market is segmented as follows:
Segmentation by Application
  • Functional foods
  • Functional beverages
  • Dietary supplements
  • Others (coloring agents and cosmetics)
Segmentation by Product
  • Apple
  • Green tea
  • Grape seed
  • Others (cocoa, pomegranate, and olive)
Major geographies analyzed under this research report are:

  • Europe
  • North America
  • Asia-Pacific
  • Rest of the World 

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