The
global
salad dressings and mayonnaise market is gaining impetus from the
rising health awareness among individuals. As people around the world
become more informed about the benefits of healthy diet, the demand
for salad dressings and mayonnaise will increase in response. In its
report, titled “Salad Dressings and Mayonnaise Market - Global
Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 –
2019,” Transparency Market Research (TMR) studies the various
factors impacting the global market for salad dressings and
mayonnaise. This is a comprehensive report compiled with the intent
of updating stakeholders about the prevailing market dynamics and the
market’s growth trajectory between 2013 and 2019.
Salad
dressings include condiments such as sauces, cream, cheese, and nuts
used to enhance the taste and appearance of salads. Mayonnaise, on
the other hand, is a thick creamy sauce made from egg yolk, lemon
juice, vinegar, and oil. It is used as a spread in sandwiches and
condiment in salads. For the purpose of the study, the report
segments the global salad dressings and mayonnaise market into potato
salad toppings, liquid salad dressings, mayonnaise,
low/reduced-calorie salad dressings, creamy salad toppings, and
others.
The
global market for salad dressings and mayonnaise is growing in
response to the rising demand for soups, fast food, and salads
globally. The market also capitalizes on the rising consumer
awareness regarding the enhancement of the flavor of salads using
these condiments. Apart from attractive packaging, the producers also
leverage product innovation to earn a competitive edge in the market.
While growth prospects in general will remain positive for the global
salad dressings and mayonnaise market, stringent government
regulations pertaining to labelling, manufacturing, and the food
supply chain will hinder the market’s growth to an extent.
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Nevertheless,
over the report’s forecast period, the salad dressings and
mayonnaise market is likely to witness substantial expansion around
the world. Growth in the food service industry and the retail sector
will also fuel demand from the global salad dressings and mayonnaise
market. Furthermore, the growing popularity of Mexican and Latin
American food styles in fast casual and quick service restaurants
will give a significant boost to the market.
To
provide a comprehensive overview, the report also studies the
competitive landscape of the global salad dressings and mayonnaise
market. Some of the companies profiled in the report are Heinz,
Mondelez International (Kraft Foods Group Inc.), Hellmann’s, Inc.,
French’s Classic Mustard, Best Foods Mayonnaise, and Tostito’s
Salsa. Using SWOT analysis, the report studies the strengths,
weaknesses, opportunities, and threats faced by these companies in
detail.
The
impact of Porter’s five forces on the market’s overall dynamics
is also studied in detail.
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