Global Non-Sugar Sweeteners Market Outlook 2012-2018

The global market for non-sugar sweeteners has been witnessing an impressive rise, thanks to the increasing prevalence of diabetes and obesity across the world. The rapid rise in the global geriatric population has also been fueling the demand for non-sugar sweeteners significantly. In the coming years, these trends are likely to continue, ensuring high demand for these sweeteners.

The global non-sugar sweeteners market is broadly assessed on the basis of the type of product, application, and the regional spread of this market. The key types of non-sugar sweeteners are natural non-sugar sweeteners and synthetic non-sugar sweeteners. Sorbitol, stevia, tagatose, and thaumatin are the prime natural non-sugar sweeteners while aspartame, saccharin, sucralose, and neotame are the major synthetic non-sugar sweeteners available in the global arena.

Baked products, confectionary, beverages, and desserts are the key application areas of these non-sugar sweeteners and Europe, North America, Asia Pacific, and the Rest of the World are the main regional markets for non-sugar sweeteners across the world.

This research study on the global non-sugar sweeteners market by Transparency Market Research (TMR) is an attempt to provide a comprehensive analysis of this market on the basis of its historical as well as current performance. Latest trends, growth drivers, limitations, opportunities, and future prospects of this market have also been studied at length in this market report.

Overview of the Non-sugar Sweeteners Market

The changing lifestyle of consumers has impacted their eating habits to a great level. Nowadays, people are more concerned about their health and well-being, which is prompting them to shift towards non-sugar sweeteners. The global market for non-sugar sweeteners is deriving much of its growth from this change in the eating habits of people across the world.

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North America is the leading regional market for non-sugar sweeteners. The demand for non-sugar sweeteners from this region has been consistently high, thanks to its increasing obese population. The increasing elderly population is also boosting the demand for these sweeteners in this region. North America accounts for a share of 60% in the total demand for non-sugar sweeteners across the world, says an analyst at TMR.

Other regions are also witnessing a rise in the demand for non-sugar sweeteners. The increase in the awareness regarding healthcare and the benefits of consuming non-sugar sweeteners has encouraged consumers around the world to replace sugar with these sweeteners in their everyday diet.

Overall, the future of the global non-sugar sweeteners market looks positive. However, the increasing cases of health complications caused by artificial non-sugar sweeteners have garnered negative publicity, which is expected to hamper the growth of this market over the forecast period.

Apart from this, the high cost of non-sugar sweeteners, which makes them unaffordable for the average middle-class consumer in emerging nations, is also projected to limit the market considerably in the coming years.

Companies mentioned in the research report

The global market for non-sugar sweeteners is extremely fragmented due to the presence of a large number of participants across the value chain. Danisco A/S, Nutrasweet Co., JK sucralose Inc., Zydus Wellness Ltd., Dulcette Technologies LLC, Roquette, Merisant worldwide Inc., Cargill, Imperial Sugar Co., Beckmann-Kenko GmbH., Celanese Corp, Ajinomoto Co. Inc., Purecircle, and A&Z Food Additives Co. Ltd. are some of the major non-sugar sweetener manufacturers in the global market.

Major regions analyzed under this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World

This report gives you access to decisive data such as:

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years

Key highlights of this report

• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• Offers a clear understanding of the competitive landscape and key product segments

Global Non-Sugar Sweeteners Market is growing Strongly through 2018

Diabetes and obesity, two primary health concerns associated with the consumption of higher-than-recommended quantities of sugar, are also a massive healthcare burden in many countries. The non-sugar sweeteners market has gained from consumers switching over from sugar to sugar substitutes. The world had 2.1 billion obese people as of 2013. As of 2015, about 415 million people were reportedly living with diabetes.

However, the consumer base in the non-sugar sweeteners market is not limited to people suffering from diabetes and obesity. Health-conscious consumers and those wanting to take preventative measures also comprise a sizeable portion of the global non-sugar sweeteners market. This report presents a comprehensive overview of the global non-sugar sweeteners market and goes on to study indicators of the market’s current status, such as the revenue, volume of non-sugar sweeteners consumed, types of products available on the market, and the competitive scenario.

The report studies the performance of the non-sugar sweeteners market across key regions such as North America, Europe, Asia Pacific, and Rest of the World. This helps companies strengthen their regional expansion strategies. A SWOT analysis of leading market players and major industry segments is conducted in the report. A technological growth map of the market, backed by an analysis of high-impact factors also features in the report.

Overview of the Global Non-sugar Sweeteners Market

The global non-sugar sweeteners market is composed of both natural and synthetic sweeteners. Products that constitute the natural non-sugar sweeteners market include: sorbitol, tagatose, stevia, and thaumatin. Likewise, artificial non-sugar sweeteners that are most in demand include: aspartame, sucralose, saccharin, and neotame.

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Companies in the food and beverage industry are now sensitized to the needs of diabetics and weight watchers alike. That also explains the growing number of sugar-free products on retail shelves across the world. The use of non-sugar sweeteners is primarily seen in baked products, beverages, confectionary, and desserts.

The demand for non-sugar sweeteners is the highest in North America and TMR analysts predict that the region generates about 60% of the demand for non-sugar sweeteners worldwide. The consumption of non-sugar sweeteners is galloping in Europe. Asia Pacific countries are gradually but steadily warming up to the use of non-sugar sweeteners in their everyday diet.

A major challenge that will pose a hurdle in the growth of the non-sugar sweeteners market, however, is that artificial sweeteners have received negative press. There is a popular perception that natural sweeteners are safer and studies have further strengthened this belief, impelling consumers to buy natural sweeteners. The high prices of non-sugar sweeteners make them unaffordable to the average consumer in developing countries – this is yet another restraint that market players will have to address.

Catering to the needs of lifestyle consumers and working toward registering patents for non-sugar sweeteners are two opportunities that could bring handsome rewards to market participants.

Companies Mentioned in the Report

The highest revenue generators in the global non-sugar sweeteners market are: Cargill, Archer Daniels Midland Company, Celanese Corporation, Zydus Wellness Ltd, Naturex, and others.