Rising Population of Diabetics to Globally Drive Demand for Non-sugar Sweeteners

A recent report by Transparency Market Research presents a detailed overview of the present state of the global market for non-sugar sweeteners and predicts the way the market will develop over the period between 2016 and 2024. The report is titled “Non Sugar Sweeteners Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024.”

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The report states that the demand for non-sugar sweeteners has significantly increased in the past few years owing to the vast rise in prevalence of diabetes. The WHO states that diabetes will become the 7^th leading cause of death by 2030. The alarmingly rising pool of diabetes patients across the globe will continue to be one of the most high-impact trends bolstering the global demand and influencing the overall development of non-sugar sweeteners over the report’s forecast period.

Owing to this, several healthcare institutions, professionals, and organizations are raising awareness regarding the impact of obesity, unhealthy lifestyles, and junk food, the leading causes of diabetes. These factors have collectively driven the global intake of non-sugar sweeteners as consumers are increasingly replacing sugar with non-sugar sweeteners due to the former’s fattening properties.

The report presents a thorough overview of the key restraints and drivers influencing the overall development of the market. The report also gives insights into the competitive and vendor landscape of the global non-sugar sweeteners market by analyzing the product portfolios, finances, market share, marketing, and business strategies of the key vendors in the market. Furthermore, the report also provides several recommendations, which can help established players and new entrants in the market tackle the challenges in the market and optimize on their strengths.

In terms of product variety, the global non-sugar sweeteners market comprises two broad categories of products – natural and synthetic. The segment of natural non-sugar sweeteners include products such as thaumatin, stevia, sorbitol, and tagatose. The segment of synthetic non-sugar sweeteners include products such as aspartame, sucralose, neotame, and saccharin.

Geographically, the market is segmented into Europe, North America, Asia Pacific, and Rest of the World. Of these, the market in North America is expected to lead the global market owing to the rising population of obese people. The rise in population of fitness-conscious people will also drive the North America market. The vast pool of diabetics in Asia Pacific is expected to be a key growth driver of the non-sugar sweeteners market in the region in the next few years.

Some of the key companies operating in the global non-sugar sweeteners market Dulcette Technologies LLC, Zydus Wellness Ltd., Beckmann-Kenko GmbH., Cargill, Roquette, Nutrasweet Co., Purecircle, Danisco A/S, Merisant Worldwide Inc., JK sucralose Inc., Celanese Corp, Imperial Sugar Co., A&Z Food Additives Co. Ltd, and Ajinomoto Co. Inc.