Pro-Diet
Bars Market Introduction
Health
and nutrition bars market are witnessing high demand owing to the
growing awareness about health and wellness among the consumers. A
wide range of nutrition bars is available to meet the consumer needs,
among which pro-diet bars are one of the highly demanded nutrition
bars. Pro-diet bars have gained popularity among the consumers driven
by the nutritional attributes. Pro-diet bars have few carbs,
vitamins, and minerals but high protein content which serves best for
consumers who are on protein diets, athletes and gym enthusiasts.
Pro-diet bars market primarily target the audience who demand protein
sources that do not require any preparation. Pro-diet bars market is
expected to grow over the forecast period attributed to the high
demand among fitness freaks and athletes.
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Pro-Diet
Bars Market: Market Dynamics
Increasing
demand for pro-diet bars is driven by the nutritional benefits such
as high protein concentration, less quantity of carbs, few vitamins
and minerals. Pro-diet bars serve as a workout fuel for exercise
enthusiasts which helps them in muscle build up. Pro-diet bars are
equivalent to meals which avoid the consumers from overeating thus
preventing them from gaining weight. Pro-diet bars market are driven
by its multiple benefits which include the pro-diet bar being a meal
substitute for consumers who are on a weight watch as it curbs out
the appetite along with providing appropriate protein and nutrient
content, pro-diet bars serve as an adequate protein diet for women
who often miss out on consuming the required protein content from
their daily meals. Pro-diet bars market is significantly boosted by
the high demand among the athletes for whom, the pro-diet bars serve
as a fuel for energy. Besides the demand generated by the consumers,
another factor that contributes to the growth of pro-diet bars
includes the availability of pro-diet bars in a variety of flavors
which enhances the taste of the bars thereby stirring up the demand
among consumers.
Pro-diet
bars, in spite of offering multiple benefits face few restraints that
hinder the growth of the pro-diet bars market globally. Pro-diet bars
are protein derivatives such as whey, soy, and pea flour which taste
awful. In order to enhance the taste to make it edible manufacturers
add sweeteners such as sugar alcohol which have high chances of
causing stomach upsets, bloating, flatulence and diarrhea. They also
add high fructose corn syrup which can disrupt the metabolic
syndrome. Few pro-diet bars contain high amounts of preservatives,
artificial flavors and hydrogenated vegetable oils which can
compromise on the nutritional attribute of the pro-diet bars.
Pro-Diet
Bars Market: Market Segmentation
Pro-diet
bars market can be segmented on the basis of raw materials used
in its manufacturing, which includes:
- Whey Isolate
- Soya
- Pea Flour
- Milk Isolate
- Casein
- Soy Crisps
- Others
Pro-diet
bars market can be segmented on the basis of sweeteners used in
manufacturing, which includes
- Sorbitol (Sugar alcohol)
- Fructose
- Dextrose
- Others
Pro-diet
bars can also be segmented on the basis of different flavors
available. It includes:
- Chocolate
- Coconut
- Vanilla
- Strawberry
- Lemon
- Mint
- Others
Pro-Diet
Bars Market: Regional Outlook
Regional
coverage for pro-diet bars market includes North America, Latin
America, Europe Asia-Pacific and China (APAC) and the Middle East and
Africa (MEA). U.S market in North America and Europe account for a
significant market share in the global pro-diet bars market owing to
the presence of highly health conscious consumers, athletes and
exercise and fitness enthusiasts. Pro-diet bars market in India
witnesses a budding market attributed to the increasing rate of
fitness freaks, increasing awareness about the product and its
benefits, increasing sports activities and increasing incidences of
health issues such as diabetes and obesity. Increasing purchasing
power of the consumers also drives the pro-diet bars market in India.
Pro-Diet
Bars Market: Market Players
Few players operating in the pro-diet market include Naturell, Xterra Nutrition, Nestle (PowerBar), Coca-Cola (Odwalla), General Mills, Kelloggs, Promax Nutrition and others.
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