The
global non-alcoholic drinks market is fragmented with players such as
Danone, Nestlé S.A., The Coca-Cola Company, Calcol, Inc., PepsiCo
Inc., Attitude Drinks, Inc., LiveWire Ergogenics, Inc., Dydo Drinco,
Inc., Dr Pepper Snapple Group, Inc., and A.G.Barr, p.l.c. Players in
the market are focusing on innovation and experimenting with newer
flavors and ingredients, states a new report by Transparency Market
Research (TMR). Companies are also participating in mergers,
partnerships, and collaboration activities so as to enhance their
product portfolio and also increase their market share. Partnering
and collaborating with other companies are also helping companies to
combine their expertise and serve customers in a better way. Players
are concentrating on understanding the changing dynamics of customer
demands. Packaging is another area, on which players are stressing.
Aggressive marketing strategies and price competitiveness are a part
of the industry.
View
exclusive Global strategic Business report
:http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=1340
According
to the report, the global non-alcoholic drinks market is expected to
reach US$1,937.73 bn by 2020. By volume, the consumption of
non-alcoholic drinks is likely to reach 1,289.03 bn liters by 2020.
On the basis of product type, the market is segmented into soft
drinks, tea and coffee, bottled water, juice, and dairy drinks. Of
these, the soft drinks market is expected to witness a high growth.
The demand for soft drinks will especially escalate in emerging
nations. However, the tea and coffee segment will expand at a
significant CAGR in the coming years. By geography, the non-alcoholic
drinks market is expected to be led by North America. However, Asia
Pacific is expected to expand at the maximum pace.
Rise
in Disposable Income and Changing Lifestyle to Fuel Demand for
Non-Alcoholic Drinks
Non-alcoholic
drinks are highly in demand, especially from the young consumer base
from developing nations such as India and China. The growing
disposable income is another important factor leading to an increased
consumption of non-alcoholic drinks. “The changing lifestyle,
growing population, and rising temperature owing to global warming
are some of the other factors behind the high demand for
non-alcoholic drinks,” says a TMR analyst. Also, the long shelf
life of these beverages are driving the growth of the market. Many of
the health conscious consumers are opting for juices and this is
expected to drive the market. Marketing strategies adopted by
companies and increased penetration of hypermarkets, supermarkets,
and retailers are fueling the sales of non-alcoholic drinks across
the globe.
Health
Concerns to Dampen Demand for Non-Alcoholic Drinks
Some
of the factors inhibiting the growth of the global
non-alcoholic drinks market are rising concerns with regards to
health effects of artificially sweetened beverages and increasing
awareness regarding obesity. Incidences of diabetes are also growing
and many consumers are avoiding artificially sweetened drinks. Tooth
decay is another factor that is refraining consumers from purchasing
soda and carbonated drinks. Growing prevalence of osteoporosis is
another reason hindering the demand for non-alcoholic drinks.
Consumers are demanding zero-sugar drinks and diet beverages.
Changing customer demands thus, become a challenge for players.
Market players are therefore, focusing on introducing new healthier
variants with lower calories as per customer needs. Additionally, new
product launches are expected to create growth opportunities in the
market. Manufacturers are now ensuring that their package contain
nutrition information, such as calories and sugar.
This
information is based on the findings of a report published by
Transparency Market Research titled “Non-Alcoholic Drinks Market
(Product - Soft Drinks, Bottled Water, Tea and Coffee, Juice, Dairy
Drinks) - Global Industry Analysis, Size, Share, Growth, Trends and
Forecast, 2014 - 2020.”
The
global non-alcoholic drinks market is segmented as follows:
Non-Alcoholic
Drinks Market, by Product
- Soft Drinks
- Bottled Water
- Tea and Coffee
- Juice
- Dairy Drinks
- Others
No comments:
Post a Comment