Coffee Premixes Market:Changing Consumer Lifestyle and Willingness to try New Flavors Drives Growth

Coffee premixes – in which various ingredients including premium coffee beans with distinct aromas and flavors are blended for a far superior quality product – are seeing rapid uptake by both quick service restaurants (QSR) and individuals, finds a new report by Transparency Market Research (TMR). The report, titled, “Coffee Premixes Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024,” states that the market’s growth is inextricably linked with the burgeoning end-use industry of coffee.

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Besides caffeine, coffee premixes also comprise preservatives, coloring agents, and other ingredients. Seasonal menu components in QSRs and restaurants in general spell an opportunity for the global coffee premix market. Sweet coffee premixes, for example, are often sprinkled on desserts. Coffee premixes have a comparatively longer shelf life due to an effective sealing that thwarts moisture from seeping in. The report by TMR points out that among instant beverage premixes, instant coffee premixes to be used with milk or water have grossed maximum revenue so far, and would continue doing so from 2016 to 2024.

A changing lifestyle, where people are ever willing to try out different concoctions and flavors, has boosted the growth of the global market for coffee premixes. Health consciousness is another factor driving the market for black coffee premixes, which are devoid of fat or calories. In fact, they help in dealing with diabetes, enhance physical stamina, and regulate blood pressure level on account of soluble fibers. They also help in burning fat, tackling depression, and improving brain activity on account of the antioxidants present. A substantial expansion in the number of office goers has filliped the market too. Besides this, purveyors are packing the product in small sachets making it easier for consumers to carry it. This, coupled with the aforementioned factors, has enabled the product to fly off the shelves.

Having discussed the growth drivers, the report goes on to divide the global market for coffee premixes depending upon the type, flavor, brewing method, and form. The various types of coffee beans used in premixes are brown, green, black, and white. Depending upon the manner of brewing, coffee premixes can be divided into instant, mocha, cappuccino, espresso, latte, and regular. Among them, regular leads the market and cappuccino comes a close second. Flavor-wise, the market is segmented into the following: honey cinnamon, chicory, maple walnut, chocolate, and rosemary. Chocolate flavor dominates the market. The different forms of coffee premixes are roasted/grounded, blended, and soluble.

Finland, followed by Norway and the Netherlands, tops the market in terms of consumption of coffee premixes, and Brazil, followed by Vietnam and Colombia, tops in terms of production. Companies profiled in the global coffee premixes market include: Coca Cola Company, Nestle (Nescafe), the Starbucks Corporation, Unilever, and European Coffee Federation.