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Tuesday, 13 December 2016

Chilled Processed Food Market: Easy Availability of Products to Boost Sales and Encourage Growth

A new market intelligence study by Transparency Market Research provides a detailed analysis of the global chilled processed food market. The research study, titled “Chilled Processed Food Market - Global Industry Size, Share, Trends, Analysis, And Forecasts 2012–2018,” presents insights into the key growth prospects and promising opportunities in the overall market. In addition, the study throws light on the product portfolio, primary applications, key geographical segments, and the competitive landscape of the global chilled processed food market.


The improving lifestyle of consumers across the globe is one of the key factors expected to fuel the growth of the market in the forecast period. In addition, the rising demand for convenience food and a swift rise in the working women population are some of the other factors anticipated to fuel the growth of the overall market. The development of economy, rising disposable income, and the growing focus on healthy meals and snacks are also expected to supplement the market growth. Furthermore, the easy availability of these products in hypermarkets, supermarkets, and convenience stores is predicted to contribute extensively towards the development of the global chilled processed food market.

Some of the key products types of chilled processed food are ready-to-eat snacks, processed poultry and red meat, process vegetables and potatoes, bakery products, noodles, and processed fish and seafood. The rising number of products is likely to encourage the growth of the global market in the coming years. A detailed analysis of the growth prospects of the leading product segments has been provided in the scope of the research report.

The global market for chilled processed foods can be classified on the basis of geography into North America, Europe, Asia Pacific, and Rest of the World. Among these, Europe and North America are expected to lead the global market and account for massive shares throughout the forecast period. The high growth of these two regions can be attributed to the presence of a large number of players and the easy availability of advanced logistics and effective supply chain. On the other hand, Asia Pacific is estimated to witness substantial growth in the next few years, thanks to the improving lifestyle of consumers.

Some of the prominent players operating in the chilled processed food market across the globe are General Mills, Kellogg Co., Sealord Group Ltd., Unilever, Tyson Foods, Schwan Foods, Birds Eye Food, Heinz Co., Wal-Mart Stores, Goodman Fielder New Zealand Ltd., Fonterra Brands Ltd., ConAgra Foods, Kraft Foods, Tegel Foods Ltd., Nestle, and Pinnacle Foods Corp. In order to offer a detailed overview of the market, the research study has highlighted the company profiles, financial overview, business strategies, latest developments, and SWOT analysis of the prominent players in the market.

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