Bakery Premixes Market: Shifting Consumer Preference for Enriched Products Fueling Demand

A report by Transparency Market Research (TMR) finds that due to changing consumer preferences in the recent past, the requirement for customized bread-based bakery products with various formulations is on the rise. Concurrently, the demand for bakery premixes is escalating in the global market. The report, titled “Bakery Premixes Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024,” projects a healthy CAGR in the market during the forecast period of 2016 to 2024.

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Bakery premixes are substances that are added to the flour during the production of various bakery products. Bakery premix contains unique formulations that lend a variety of colors, tastes, and textures to bakery products such as pastry, white bread rolls, donut and bread rolls, cake, muffins, baking flour, and bakery improvers. The report observes that bakery premix provides several benefits to manufacturers such as greater product consistency and reduction in probabilities of incorrect weighing of raw materials used in the process of bakery products.

Bakery premixes also aid in decreasing labor and inventory costs and are thereby gaining popularity among manufacturers. Moreover, since baking premixes include leavenings and customized combinations of flour and flour types in various products, vendors of bakery products are now using standardized enriched blends of various premixes in bakery products to fulfill customer demand. These factors, along with changing consumer lifestyle on which the food industry is currently thriving, and the demand for natural ingredient bakery products, are driving the market. The report explores the impact of all these factors in detail and estimates the future of the global market for bakery premixes.

The global market for bakery premixes can be segmented on the basis of type of product, application, and region. By the type of product, the global market can be segmented into complete mix, dough concentrates, and dough-base mix. The report finds that the segment of complete mix is predominantly used by commercial baking industries as these are cost-effective methods. By application, the global market for bakery premixes can be divided into bread and non-bread products. Geographically, the report studies the regional markets of North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Owing to increased consumer awareness pertaining to the benefits of customized premixes in bakery products, which include various essential vitamins and minerals, the market for bakery premixes in North America and Europe is estimated to rise at a steady rate.

Some of the prominent players in the global market for bakery premixes are Enhance Proteins Ltd., Lesaffre, Puratos, Echema Technologies LLC, Malindra Group, Allied Mills, Swiss Bake Ingredients Pvt Ltd, WATSON-INC, Karl Fazer Ab., Archer Daniels Midland Company, and Bakels Worldwide. The report expects these companies to strategically expand their business by enhancing their product portfolio.