Rice
syrup Market Overview
Increasing
health diseases such as diabetes, heart risks, and high blood
pressure has resulted in the introduction of alternatives to
conventional table sugar. Natural sweeteners are preferred as
alternatives to table sugar and are highly consumed among the
consumers in various forms. One such alternative which is one of the
most preferred sweeteners is rice syrup or brown rice syrup. Rice
syrup is included as one of the main ingredients in processed foods.
Rice syrup is considered to be a nutritive sweetener, unlike
saccharin and aspartame. Rice syrup is used as a sweetener in cereals
and snacks bar. Rice syrups also serve as a table-top sweetener for
various beverages such as coffee, tea, health drinks and juices.
Growing awareness and demand for rice syrup is expected to pose a
major threat to artificial sweeteners such as aspartame and corn
sugar. Rice syrup market is expected to grow significantly during the
forecast period.
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Rice
syrup Market: Market Dynamics
Sourced
from fermented cooked rice, rice syrup contains low glycemic content
which does not affect the sugar level like normal table sugar does
which is one of the driving factors for rice syrup market. Rice syrup
is considered to be a nutritive sweetener owing to the number of
minerals included in it such as phosphor and magnesium. Rice syrup is
also a rich source of protein content and vitamin B which serves as a
curing agent for damaged hair and nails and also mental stability.
The nutritional factor of rice syrup acts as a major driver that
contributes to the increasing demand for rice syrup market globally.
However,
the growth of global rice syrup market is hindered by a critical
restraint. Rice syrup is a derivate of brown rice which contains
traces of arsenic and hence the rice syrup produced from it too
contains some amount of arsenic which can cause serious harm to human
bodies such as cancer.
Rice
syrup Market: Market Segmentation
Rice
syrup market is segmented on the basis of raw material type which
includes:
- Brown Rice
- White Rice
- Certified Organic Rice
Rice
syrup market is segmented on the basis of food and beverage
application which includes:
- Baking
- Confectionary
- Beverages
- Processed Foods
- Dairy Products
- Ice-Creams
Rice
syrup is derived from three types of rice including brown rice, white
rice, and certified organic rice. Rice syrup is produced by cooking
the rice starch combined with saccharifying enzymes. Rice syrup is
widely used as a sweetener in the food and beverage industry. Rice
syrup is used as a sweetener in bakery products such as cakes,
muffins, and biscuits, in confectionary products such as jellies,
chocolates, and candies. Rice syrup is also used as a table top
sweetener in beverages such as tea, health drinks, and juices.
Processed foods, dairy products, and ice creams also use rice syrup
as a natural sweetener.
Rice
syrup Market: Regional Outlook
Regional
coverage for rice
syrup market includes North America, Latin America, Western
Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan
and the Middle East and Africa (MEA). North America account for the
maximum demand for the rice syrup market owing to the growing health
consciousness among consumers. APEJ poses to be a potential market
for rice syrup attributed to the increasing population of health
conscious people and consumers' need for a sugar alternative that is
less harmful.
Rice
syrup Market: Market Players
Few players in the global rice syrup market include Wuhu Deli Foods Co. Ltd., Axiom Foods, Wuhu Haoyikuai Food Co. Ltd, California Natural products (CNP), Cargill, ADM, ABF Ingredients and others.
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