A
new market research report has been recently published by
Transparency Market Research, a global market intelligence firm. The
research report, titled “Breakfast Cereals Market - Global Industry
Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019”,
provides an in-depth analysis of the global
breakfast cereals market based on the market overview, product
segmentation, market drivers and restraints, opportunities and
challenges, market trends, geographical segmentation, and competitive
landscape.According to the research study, in 2012, the global
breakfast cereals market was worth US$32.5 bn and is estimated to
reach a value of US$43.2 bn by the end of 2019, exhibiting a
progressive 4.10% CAGR from 2013 to 2019.
The
major factor responsible for the rapid growth of the global market
for breakfast cereals is the growing requirement for convenience
foods due to the busy and hectic lifestyles of a growing part of the
global population. Moreover, the growing number of convenience stores
and the growing preference for Western food habits in most of the
developing countries in Asia Pacific is estimated to propel the
global breakfast cereals market. In addition, the increasing per
capita income of the population is further expected to fuel the
market in the forecast period. However, the rising trend of
preferring varied alternatives such as fruits, eggs, and other quick
snacks is the key factor that is expected to hamper the growth of
this market in the near future.
On
the basis of type, the global breakfast cereals market has been
divided into hot cereals and ready-to-eat cereals. Ready-to-eat
cereals do not require any time for preparations, whereas hot cereals
require some time to get cooked before they can be consumed. The
ready-to-eat segment has gained traction owing to the hectic and busy
lifestyles of consumers in European and North American countries. As
a result, the ready-to-eat cereals segment accounted for a massive
share in the global breakfast cereals market. On the other hand, the
hot cereals segment is estimated to witness significant growth in
Asia Pacific countries, as people there mostly prefer hot breakfasts
at the start of the day. This segment is projected to hold a share of
18% in the global market.
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a Brochure of this Report
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On
the basis of geography, the global market for breakfast cereals has
been segmented into Asia Pacific, North America, Europe, and Rest of
the World. Among all these regions, the Asia Pacific breakfast
cereals market is anticipated to witness the highest growth rate
compared with Europe and North America. Asia Pacific is estimated to
hold a 13% share in the global breakfast cereals market by the end of
2019, whereas the market share for Europe as well as North America is
projected to drop throughout the forecast period. Among these
countries, the China market for breakfast cereals is comparatively
small; however, it is anticipated to register a higher growth rate
than other countries.
Furthermore,
the research report analyzes the competitive landscape of the global
breakfast cereals market based on company overview, inception
details, product portfolio, business strategies, financial overview,
and recent developments. Some of the prominent players operating in
the global breakfast cereals market are PepsiCo, Kellogg Co., Cereal
Partners Worldwide, Post Holdings, and General Mills.
Key
segments of the Breakfast cereals market:
Breakfast
cereals market, by type
- Ready to Eat Cereals
- Hot Cereals
Breakfast
cereals market, by geography
- North America
- Europe
- Asia Pacific
- Rest of the World (RoW)
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