Changing Lifestyle, Dietary Patterns to Push Breakfast Cereals Market to US$38.3 Bn by 2019

The global market for breakfast cereals is expected to exhibit a steady growth over the coming years, as reported by Transparency Market Research (TMR). The market is characterized with intense competition. Companies are seen focusing on introduction of novel, innovative products such as fiber-rich products, fruity flavors, and products with lower oil and fat content. Market players are focusing on consolidating their presence, in order to expand their geographical horizon. Vendors are also focusing on catering to region specific breakfast tastes in order to gain a strategic advantage over their competitors.

Kellogg’s have been the undisputable market leader since years. The other two key markets, PepsiCo General Mills, also have significant market shares. These three players collectively govern the global market with over 50% of the revenue share. Other prominent players in the global breakfast cereals market are Post Holdings, General Mills, Cereal Partners Worldwide, Nestlé S.A., and Baggrys India Ltd.

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As reported by TMR, the global breakfast cereals market is envisaged to reach S$43.2 bn by 2019 from US$38.3 bn in 2013 over the forecast period of 2013 to 2019. The market is prognosticated to rise at a 4.10% CAGR over the duration of forecast.

Among the product types of breakfast cereals, the ready-to-eat segment clearly holds the sway driven by their extensive uptake, especially in developed nations. The growth in the segment will be fueled by the vastly rising demand for ready-to-eat food products.

Geographically, Asia Pacific is touted to be a lucrative regional market for breakfast cereals. This could be ascribed to the regions booming population and incrementing middle class population with changing patterns of consuming breakfast.

Rising Awareness of Consuming Healthy Food to Propel Market

Because of their lower calorific values, these cereals are thought to be a perfect breakfast alternative around the world. With rising awareness about the significance of a solid breakfast, the interest for breakfast cereals is expected to pick up a noteworthy lift. Nourishing breakfast is as a rule progressively suggested for physical health, bring down danger of perpetual maladies, adjusted levels of insulin and cholesterol, enhanced memory, and numerous more medical advantages. Breakfast cereals shape a vital part of the packaged food industry, and will keep on propelling as the industry flourishes.

Exotic Flavors, Gluten Free Products to Emerge as Key Trends

Without gluten cereals are inclining high in the market, particularly in North America and Europe. A substantial number of imaginative and enhanced alternatives in breakfast cereals are probably going to hasten the market growth, particularly in developing markets.

Furthermore, the introduction of breakfast cereals with innovative, exotic flavors and inventive taste is probably going to make lucrative prospects in the market in the years to come. Likewise, the quickly changing way of life in developing countries will maintain the interest for breakfast cereals. Various creative items dispatches in a few developing and developed nations as of late is likewise emphasizing the emergence of the global breakfast cereal market.

Breakfast Cereals Market: Burgeoning Convenience Food Sector Accentuating Growth

Some of the prominent players operating in the global breakfast cereals market are General Mills, the Kellogg Company, PepsiCo, Inc., Cereal Partners Worldwide, and Post Holdings, finds Transparency Market Research (TMR). Leading players are increasingly focused on developing products with exotic flavor and nutritional benefits. They are introducing new varieties to meet the dynamic taste and varied requirements of consumers in emerging markets, in a move to consolidate their shares, observes TMR.

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The global breakfast cereals market is projected to rise at a moderate CAGR of 4.10% during the forecast period of 2013–2019. The market is anticipated to reach a valuation of US$43.2 bn by the end of 2019. A burgeoning demand for ready-to-eat food products and the staggering rise in number of convenience stores in various parts of the world are factors creating abundant prospects for the evolution of the market.

The two major types of breakfast cereals in the market comprise ready-to-eat and hot cereals. Of these, the ready-to-eat segment clearly holds the sway driven by their extensive uptake, especially in developed nations. The growth in the segment will be fueled by the vastly rising demand for ready-to-eat food products. However, over the forecast period, the other segment will witness a substantially emerging demand in emerging economies.

Regionally, Asia Pacific is an attractive market for breakfast cereals expected to rise at a prominent pace over the forecasts period. The growth is driven by a burgeoning middle class populations in key economies and supported by the swift pace of industrialization in various parts of the region. The constantly changing breakfast consumption patterns toward the consumption of packaged cereals is largely fueling the demand.

Ready-To-Eat Food Products to Stoke Demand

The notably increasing acceptance of ready-to-eat food products for breakfast among various populations world over, especially in developing nations, is a key factor stoking the demand for breakfast cereals. The marked shift of people in several developing economies toward western and Mediterranean dietary patterns, coupled with substantial rise in disposal incomes, is a crucial factor driving the overall market. The changing proclivity of millennials toward the intake of convenience foods at breakfast is a notable trend boosting the market. The growing preference of packaged cereals having significant nutritional values is a key factor accentuating the growth of the market.

The vast strides made by the convenience food sector in a number of developing economies in the last few years is a key factor contributing to the growth of the market. A burgeoning number of convenience retail stores in emerging economies such as in Asia Pacific is providing a robust fillip to the market. This is expanding the options for improving the shelf visibility of such products. A rapidly rising middle-class populations in emerging economies such as China and India is boosting the market.

Advent of Innovative Products with Exotic Flavor Boosting Market

The decline in the supply of palm oil used a raw material for manufacturing breakfast cereals is a key factor expected to cripple the growth of the market. Furthermore, a growing focus on healthier food habits, especially in developing and developed nations, is likely to restrain the demand for packaged breakfast cereals. Nevertheless, the advent of breakfast cereals with exotic flavors and innovative taste is likely to create lucrative prospects in the market in the years to come. In addition, the rapidly changing lifestyle in developing nations will sustain the demand for breakfast cereals. A number of innovative products launches in several developing and developed countries in recent years is also accentuating the growth of the for breakfast cereals market.

Breakfast Cereals Market Globally Expected to Drive Growth through 2019

The vendor landscape of the global breakfast cereals market includes companies such as PepsiCo., Kellogg Co., General Mills, Cereal Partners Worldwide, Post Holdings, and the Weetabix Food Company. The market players are introducing innovative flavors in breakfast cereals to cater to customers across different regions. The U.S. had been the pioneer market for breakfast cereals. However, during the forecast period, Asia Pacific is anticipated to emerge as the fastest growing breakfast cereals market, ahead of North America and Europe. In fact, North America and Europe are anticipated to register a decline in the demand for breakfast cereals whereas Asia Pacific is projected to account for around 13% of the overall market by the end of 2019.

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As a result, the market players are narrowing down their strategies to expand in this region. The market players are focusing on region-specific breakfast habits to promote their products accordingly. For example, Chinese consumers prefer hot breakfasts containing rice. Hence, the manufacturers are introducing hot breakfast cereals to appeal to customers. “Though China remains a challenging market for these companies, the nation is anticipated to register a strong demand due to hectic lifestyles and an increase in number of young consumers preferring breakfast cereals over traditional Chinese breakfast,” cites a TMR analyst.

Asia Pacific Drives Demand for Hot Breakfast Cereals

Among the major types of breakfast cereals, ready-to-eat (RTE) breakfast cereals are more popular across North America and Europe. About 85% of the overall demand for breakfast cereals across these regions consists of RTE cereals. The busy lifestyles of consumers in these regions can be attributed to the growing demand for RTE cereals. However, Asia Pacific proves to be new ground for the breakfast cereals manufacturers as a majority of consumers prefer hot breakfast at the start of the day. Hence, the hot cereals segment is anticipated to register a positive growth in this region and is expected to hold 18% of the overall market by 2019.

Sourcing of Palm Oil Emerges as a Big Threat for Cereal Manufacturers

Change in breakfast habits across the emerging economies has played a pivotal role in the growth of the global breakfast cereals market. The rise in the number of convenience stores in developing nations has increased the brand visibility of breakfast cereals, thereby contributing towards their sale. However, the availability of alternative breakfast options such as baked food products and inexpensive breakfast options from fast food chains might play spoilsport in the growth of the market. Furthermore, the sourcing of palm oil is developing into a big threat for the cereals manufacturers. The global breakfast cereals market has a significant opportunity to grow with the launch of new flavors by the key manufacturers.

The global breakfast cereals market is anticipated to expand at a CAGR of 4.10% during the period between 2013 and 2019. The overall market was valued at US$32.5 bn in 2012 and is expected to be worth US$43.2 bn by the end of 2019.

The information presented in this review is based on a Transparency Market Research report, titled “Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019.”

Global breakfast cereals market has been segmented as:

Segmentation of the global breakfast cereals market by product type:

• Hot Cereals
• Ready to Eat Cereals

Breakfast Cereals Market Strongly Driven by Rising Demand for Convenience Foods

Transparency Market Research has published a new report on the global breakfast cereals market. According to the report, the global breakfast cereals market is predicted to progress from US$32.5 bn in 2012 to US$43.2 bn by 2019. The report, titled ‘Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019,’ states that the global breakfast cereals market is expected to expand at a 4.10% CAGR during the period from 2013 to 2019 owing to factors such as the rising demand for convenience foods and the growing number of convenience stores across the globe.

Globally, breakfast cereals are available in two types, namely ready-to-eat and hot cereals. The demand for ready-to-eat breakfast cereals is constantly increasing due to the minimal preparation time they require. As per recent research, 85% of the total demand for breakfast cereals from Europe and North America was for ready-to-eat products. On the contrary, the demand for hot breakfast cereals was higher in Asia Pacific. By 2019, in terms of value, the hot breakfast cereals segment is expected to account for 18% of the global breakfast cereals market. Thus, the growing demand for both ready-to-eat and hot breakfast cereals is expected to propel the global breakfast cereals market in the next few years.

Being initially popularized in the United States, breakfast cereals are now commonly consumed by people from across the globe. Since the past few decades, a wide variety of breakfast cereals have been introduced across all developed economies. Due to the increasing popularity of convenience foods, the number of convenience stores has gone up in the recent past. The rising preference for Western dietary patterns, especially in developing economies, has led to the growth of the global breakfast cereals market in the recent few years. Going forward, the global breakfast cereals market is expected to register considerable growth due to the constant increase in the number of convenience stores.

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The global breakfast cereals market is segmented on the basis of region and product type. By region, the global breakfast cereals market is divided into Asia Pacific, Europe, North America, and Rest of the World. Since 2006, there have been many changes in the eating habits of people in Asia Pacific due to growing urbanization and the growing middle-class population. As per the World Bank, the middle-class population in India and China was 430 million in 2010 and is expected to reach 1.2 billion by 2030. People in these nations are shifting their breakfast preferences from heavy foods to packaged cereals. This is expected to propel the Asia Pacific breakfast cereals market in the next few years. Furthermore, the growing number of convenience stores in this region is considerably improving the brand visibility for manufacturers of breakfast cereals.

The increasing acceptance of convenience foods is expected to boost the global breakfast cereals market in the near future. With a busy lifestyle, the preference of people is shifting towards canned food, ready-to-eat food, and preserved food. Leading players are concentrating on introducing more varieties of breakfast cereals in the global market to match the changing tastes of people. Some of the leading players in the global breakfast cereals market are Post Holdings, Cereal Partners Worldwide, PepsiCo, Kellogg Co., and General Mills.

Key Segments of Global Breakfast Cereals Market

Segmentation of the global breakfast cereals market by product type:

• Hot Cereals
• Ready to Eat Cereals

Major regions analyzed in this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World

Breakfast Cereals Market Strongly Driven by Rising Global Demand

The vendor landscape of the global breakfast cereals market includes companies such as PepsiCo., Kellogg Co., General Mills, Cereal Partners Worldwide, Post Holdings, and the Weetabix Food Company. The market players are introducing innovative flavors in breakfast cereals to cater to customers across different regions. The U.S. had been the pioneer market for breakfast cereals. However, during the forecast period, Asia Pacific is anticipated to emerge as the fastest growing breakfast cereals market, ahead of North America and Europe. In fact, North America and Europe are anticipated to register a decline in the demand for breakfast cereals whereas Asia Pacific is projected to account for around 13% of the overall market by the end of 2019.

As a result, the market players are narrowing down their strategies to expand in this region. The market players are focusing on region-specific breakfast habits to promote their products accordingly. For example, Chinese consumers prefer hot breakfasts containing rice. Hence, the manufacturers are introducing hot breakfast cereals to appeal to customers. “Though China remains a challenging market for these companies, the nation is anticipated to register a strong demand due to hectic lifestyles and an increase in number of young consumers preferring breakfast cereals over traditional Chinese breakfast,” cites a TMR analyst.

Asia Pacific Drives Demand for Hot Breakfast Cereals

Among the major types of breakfast cereals, ready-to-eat (RTE) breakfast cereals are more popular across North America and Europe. About 85% of the overall demand for breakfast cereals across these regions consists of RTE cereals. The busy lifestyles of consumers in these regions can be attributed to the growing demand for RTE cereals. However, Asia Pacific proves to be new ground for the breakfast cereals manufacturers as a majority of consumers prefer hot breakfast at the start of the day. Hence, the hot cereals segment is anticipated to register a positive growth in this region and is expected to hold 18% of the overall market by 2019.

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Sourcing of Palm Oil Emerges as a Big Threat for Cereal Manufacturers

Change in breakfast habits across the emerging economies has played a pivotal role in the growth of the global breakfast cereals market. The rise in the number of convenience stores in developing nations has increased the brand visibility of breakfast cereals, thereby contributing towards their sale. However, the availability of alternative breakfast options such as baked food products and inexpensive breakfast options from fast food chains might play spoilsport in the growth of the market. Furthermore, the sourcing of palm oil is developing into a big threat for the cereals manufacturers. The global breakfast cereals market has a significant opportunity to grow with the launch of new flavors by the key manufacturers.

The global breakfast cereals market is anticipated to expand at a CAGR of 4.10% during the period between 2013 and 2019. The overall market was valued at US$32.5 bn in 2012 and is expected to be worth US$43.2 bn by the end of 2019.

The information presented in this review is based on a Transparency Market Research report, titled “Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019.”

Global breakfast cereals market has been segmented as:

Segmentation of the global breakfast cereals market by product type:

• Hot Cereals
• Ready to Eat Cereals

Major regions analyzed in this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World

Global Breakfast Cereals Market: Rising Preference for Convenience Foods to Boost Growth, states TMR

The global breakfast cereals market appears to be consolidated in terms of competition. An intense degree of rivalry exists between the key market players because of low switching costs and lack of diverse products. The top three companies, Cereal Partners, General Mills, and Kellogg’s, held 50 of the total market in2012 in terms of value, states a recent study by Transparency market Research (TMR).

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Several market players have been focusing on launching attractive products for widening their consumer pool. ConAgra Foods acquired Ralcorp in January 2013, whereas Post Holdings, a part of Ralcorp Holdings, became an independent company in 2011. After introducing products such as Honey Bunches, Great Grains Protein Blends, and Good Morenings that gained widespread popularity, Post Holdings rose to prominence in the U.S. market, accounting for a share of about 9% in 2012.

As the demand for breakfast cereals grows, the global market for breakfast cereals is expected to achieve revenue worth US$ 43.1 mn by the end of the forecast period, in terms of value. The market will grow at a steady rate, with a CAGR of 4.1%.

RTE Segment to Present Substantial Opportunities

Based on type, the global breakfast cereals market has been categorized into hot cereals and ready-to-eat (RTE) cereals. While the hot cereals segment is constantly expanding because of growing demand in Asia Pacific, the ready-to-eat cereals segment is expected to lead the market on a global scale. According to the findings of TMR, ready-to-eat products held about 85% of the total breakfast cereals market in North America and Europe. The RTE segment is projected to attain US$35.49 mn in these two regions by the end of 2019.

Based on geography, the U.S. has been exhibiting increased demand, accounting for the leading share in North America. Other geographical segments studied in the report include Asia Pacific, Europe, and Rest of the World. The large population base of Asia Pacific, changing lifestyles, rising per capita income of the people, together with a tendency to follow Western diets, is driving the market for breakfast cereals in the Asia Pacific. The constant increase in the number of convenience stores in countries such as India, Japan, and China is another reason behind the expansion in this region. As an increasing number of women do not find time to cook because of their professional pursuits, the need for a healthy, instantaneous breakfast has arisen. Breakfast cereals, being a viable option, have therefore been increasingly adopted, aiding market expansion. Besides the countries of Asia Pacific, Brazil and Russia will also emerge with great potential, as breakfast cereals grow more popular.

Rising Preference for Convenience Foods to Drive Growth

The increasing rate of urbanization and the consequent emergence of convenience stores, growing preference for convenience foods as the number of working women increases, have been the key growth drivers of the global breakfast cereals market.

Limited access to palm oil, an ingredient used in the production of breakfast cereals, has been one of the key factors restraining growth. Moreover, the availability of a wide range of alternatives such as eggs, toast, and other traditional breakfast dishes is likely to obstruct the growth of the breakfast cereals market. However, the market will witness significant opportunities on account on the rising popularity of RTE products worldwide.

The information presented in this review is based on a Transparency Market Research report, titled, “Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 - 2019”.

Key Segments of Global Breakfast Cereals Market

Segmentation of the global breakfast cereals market by product type:

• Hot Cereals
• Ready to Eat Cereals

Major regions analyzed in this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World

Breakfast Cereals Market is Expected to Rise from US$36.7 bn in 2015 to US$43.2 bn in 2019

The global breakfast cereals market is consolidated with the top three players – Kellogg’s, General Mills, and CP – accounting for 50% of the market in 2012. The threat of substitutes is extremely high for existing companies from breakfast options such as fruits, toast, and eggs. There exists low product differentiation and a negligible switching cost, increasing the intensity of rivalry among players. The threat of new entrants will likely be low as existing players have a strong foothold and global presence, states Transparency Market Research in its new study. As such, new players will find developing a unique brand image a challenge when entering the market. Supermarkets, hypermarkets, and other retail stores are key buyers of breakfast cereals and the bargaining power is low to medium, varying from region to region.

According to the report, the global breakfast cereals market is expected to rise from US$36.7 bn in 2015 to US$43.2 bn in 2019. On the basis of product, the ready to eat (RTE) cereals segment is anticipated to lead and will be worth US$35.39 bn by 2019. By geography, North America will continue to retain its leading position and account for 33% of the market by 2019. The U.S. is the key market for breakfast cereals in North America and is expected to be worth US$9.50 bn by 2019.

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Growing Number of Convenience Stores to Aid Growth of Breakfast Cereals Market

The growing number of convenience stores is one of the key contributors boosting the sales of breakfast cereals as people prefer shopping for household utilities and foodstuff under one roof. In addition to this, convenience stores provide more visibility to food brands. The breakfast cereals market is also benefitting from the high demand from emerging economies in Asia Pacific. As consumers in these countries are switching from traditional breakfast items to wholesome breakfasts owing to increasing health consciousness, the breakfast cereals market is expected to grow tremendously.

Opting for Traditional and Snack Breakfasts to Remain a Hurdle for Market

Palm oil, which is essential for the production of breakfast cereals is specific only to a few limited areas as its plantation requires a particular type of climate. Around 90% of palm oil plantations are found in countries such as Malaysia and Indonesia. This is creating a problem in the procurement of palm oil and becoming a hurdle for the global breakfast cereals market. “Another factor hampering the growth of the market is the busy lifestyles of people compelling them to opt for snack breakfasts to save time,” states a TMR analyst. In addition to this, most countries have their own traditional breakfasts. For instance, congee is the traditional breakfast item in China, whereas bread and other flour-based foods are preferred in India. These alternatives remain a hurdle for the breakfast cereals industry.

New Taste and Flavors in Breakfast Cereals to Create Opportunities in Breakfast Cereals Market

Most manufacturers of breakfast cereals are targeting children and the younger population base to help drive sales. Other age groups offer growth opportunities to players operating in the global breakfast cereals market. In addition to this, products with new tastes and flavors will widen the scope of the market. Companies such as Kellogg’s have targeted the growing number of women consumers in Asia and thus, launched a Special K range of cereals.

This information is based on the findings of a report published by Transparency Market Research, titled “Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019.”

The global breakfast cereals market is segmented as follows:

Product type:

• Hot Cereals
• Ready to Eat Cereals

Regions:

• Europe
• North America
• Asia Pacific
• Rest of the World

Asia Pacific to Provide Massive Scope for Expansion for the Global Breakfast Cereals Market

A quick look at the 2012 data provided by the NPD Group’s National Eating Trends database reveals the high level of penetration of the breakfast cereals market in developed countries, especially the U.S. U.S. households are exposed to a large variety of breakfast cereals, making innovation the need of the hour. Most cereal makers are resorting to link whole grain products to either health organizations or recognized wellness/fitness programs. Women show a much higher inclination towards healthy breakfast cereals, while children till the age of 12 lean heavily towards pre-sweetened breakfast cereal.

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Cereal makers are also trying to battle rising concerns over the rate of childhood obesity by promoting their sugary cereal products more as snacks than daily breakfast foods. The massive link between children and breakfast cereals has put the companies in a position to heed the consumers’ appeals to incorporate healthier options into their breakfast requirements. At the same time, many companies are beginning to recognize the potency of a nostalgic connection that adults may have with popular cereals, and are looking to capitalize on it by reintroducing the foods in their vintage packaging.

The consumer trends and manufacturer promotion tactics paint a colorful picture of the global breakfast cereal market, and yet leave large room for improvement. With the larger population around the world attempting to focus on health more than taste, traditional sugary cereal makers are scrambling to reinvent themselves to keep sales up.

Ready to Eat Cereals Dominate Global Breakfast Cereals Market

The global breakfast cereals market is generally divided into two segments according to their type: Ready to eat (RTE) cereals and hot cereals. All hot cereals require some amount of preparation before they are consumed. On the other hand, RTE cereals require no preparation time and can be served for consumption directly out of the packaging. With the changing lifestyle that makes it difficult to dedicate some time to cook, consumers largely prefer ready-to-eat cereals. They are majorly popular in developed countries from North America and Europe. In fact, the RTE cereal segment currently holds almost 85% of the market share.

The other side of the coin shows the hot cereals segment of the global breakfast cereals market and its preference in select markets. The segment finds large numbers of consumers in the Asian countries where people wish to eat a hot first meal of the day. Due to this, the hot cereals segment in the global breakfast cereals market is expected to gain an 18.0% market share by 2019.

The contrasting nature of the global breakfast cereals market is further clarified by the fact that the Asia Pacific region exhibits the fastest growth rate till 2019, while the North America and Europe breakfast cereal markets are expected to fall in the same time frame.

A Market Driven as a Matter of Convenience

The North American and European breakfast cereal markets being in a rather saturated and relatively stagnant position, the world’s top cereal makers are now looking towards the developing economies of the world to create a sales base. The Asia Pacific region, for example, is now at a stage that makes it comfortable to create a rapid rate of growth for convenience stores. This in turn increases brand visibility of multiple products, including breakfast cereals. Combining this with the growing number of individuals and families with a larger disposable income, key companies are looking at vast expansion options.

A large number of people in emerging nations are beginning to prefer packaged food and cereals to contemporary heavy foods. This is a direct result of the shift in lifestyles towards larger workforces and busy schedules.

With the middle class population in China and India expected to reach 1.2 billion each by 2030, cereal makers are looking at a potentially booming market that is steadily shifting towards convenience for the sake of time management.

Hectic Lifestyle and Changing Food Habits Encourage Global Breakfast Cereals Market’s Growth, TMR Says

The vendor landscape of the global breakfast cereals market includes companies such as PepsiCo., Kellogg Co., General Mills, Cereal Partners Worldwide, Post Holdings, and the Weetabix Food Company. The market players are introducing innovative flavors in breakfast cereals to cater to customers across different regions. The U.S. had been the pioneer market for breakfast cereals. However, during the forecast period, Asia Pacific is anticipated to emerge as the fastest growing breakfast cereals market, ahead of North America and Europe. In fact, North America and Europe are anticipated to register a decline in the demand for breakfast cereals whereas Asia Pacific is projected to account for around 13% of the overall market by the end of 2019.

As a result, the market players are narrowing down their strategies to expand in this region. The market players are focusing on region-specific breakfast habits to promote their products accordingly. For example, Chinese consumers prefer hot breakfasts containing rice. Hence, the manufacturers are introducing hot breakfast cereals to appeal to customers. “Though China remains a challenging market for these companies, the nation is anticipated to register a strong demand due to hectic lifestyles and an increase in number of young consumers preferring breakfast cereals over traditional Chinese breakfast,” cites a TMR analyst.

Asia Pacific Drives Demand for Hot Breakfast Cereals

Among the major types of breakfast cereals, ready-to-eat (RTE) breakfast cereals are more popular across North America and Europe. About 85% of the overall demand for breakfast cereals across these regions consists of RTE cereals. The busy lifestyles of consumers in these regions can be attributed to the growing demand for RTE cereals. However, Asia Pacific proves to be new ground for the breakfast cereals manufacturers as a majority of consumers prefer hot breakfast at the start of the day. Hence, the hot cereals segment is anticipated to register a positive growth in this region and is expected to hold 18% of the overall market by 2019.

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Sourcing of Palm Oil Emerges as a Big Threat for Cereal Manufacturers

Change in breakfast habits across the emerging economies has played a pivotal role in the growth of the global breakfast cereals market. The rise in the number of convenience stores in developing nations has increased the brand visibility of breakfast cereals, thereby contributing towards their sale. However, the availability of alternative breakfast options such as baked food products and inexpensive breakfast options from fast food chains might play spoilsport in the growth of the market. Furthermore, the sourcing of palm oil is developing into a big threat for the cereals manufacturers. The global breakfast cereals market has a significant opportunity to grow with the launch of new flavors by the key manufacturers.

The global breakfast cereals market is anticipated to expand at a CAGR of 4.10% during the period between 2013 and 2019. The overall market was valued at US$32.5 bn in 2012 and is expected to be worth US$43.2 bn by the end of 2019.

The information presented in this review is based on a Transparency Market Research report, titled “Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019.”

Global breakfast cereals market has been segmented as:

Segmentation of the global breakfast cereals market by product type:

• Hot Cereals
• Ready to Eat Cereals

Major regions analyzed in this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World 

Global Breakfast Cereals Market to Expand at 4.10% CAGR from 2013 to 2019 owing to Growing Need for Convenience Foods

Transparency Market Research has published a new report on the global breakfast cereals market. According to the report, the global breakfast cereals market is predicted to progress from US$32.5 bn in 2012 to US$43.2 bn by 2019. The report, titled ‘Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019,’ states that the global breakfast cereals market is expected to expand at a 4.10% CAGR during the period from 2013 to 2019 owing to factors such as the rising demand for convenience foods and the growing number of convenience stores across the globe.

Globally, breakfast cereals are available in two types, namely ready-to-eat and hot cereals. The demand for ready-to-eat breakfast cereals is constantly increasing due to the minimal preparation time they require. As per recent research, 85% of the total demand for breakfast cereals from Europe and North America was for ready-to-eat products. On the contrary, the demand for hot breakfast cereals was higher in Asia Pacific. By 2019, in terms of value, the hot breakfast cereals segment is expected to account for 18% of the global breakfast cereals market. Thus, the growing demand for both ready-to-eat and hot breakfast cereals is expected to propel the global breakfast cereals market in the next few years.

Being initially popularized in the United States, breakfast cereals are now commonly consumed by people from across the globe. Since the past few decades, a wide variety of breakfast cereals have been introduced across all developed economies. Due to the increasing popularity of convenience foods, the number of convenience stores has gone up in the recent past. The rising preference for Western dietary patterns, especially in developing economies, has led to the growth of the global breakfast cereals market in the recent few years. Going forward, the global breakfast cereals market is expected to register considerable growth due to the constant increase in the number of convenience stores.

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The global breakfast cereals market is segmented on the basis of region and product type. By region, the global breakfast cereals market is divided into Asia Pacific, Europe, North America, and Rest of the World. Since 2006, there have been many changes in the eating habits of people in Asia Pacific due to growing urbanization and the growing middle-class population. As per the World Bank, the middle-class population in India and China was 430 million in 2010 and is expected to reach 1.2 billion by 2030. People in these nations are shifting their breakfast preferences from heavy foods to packaged cereals. This is expected to propel the Asia Pacific breakfast cereals market in the next few years. Furthermore, the growing number of convenience stores in this region is considerably improving the brand visibility for manufacturers of breakfast cereals.

The increasing acceptance of convenience foods is expected to boost the global breakfast cereals market in the near future. With a busy lifestyle, the preference of people is shifting towards canned food, ready-to-eat food, and preserved food. Leading players are concentrating on introducing more varieties of breakfast cereals in the global market to match the changing tastes of people. Some of the leading players in the global breakfast cereals market are Post Holdings, Cereal Partners Worldwide, PepsiCo, Kellogg Co., and General Mills.

Breakfast Cereals Market to Exhibit Growth at 4.10% CAGR during 2013-19

Breakfast cereals are a wide variety of cereal products consumed all over the world, majorly as a breakfast item or a snack. Breakfast cereals originated and were popularized mainly in the U.S., but in the past few decade they have spread to all developed economies as well as most developing economies. The increasing preference for Western dietary patterns in developing countries has led to significant growth of the global breakfast cereals market in recent years.

The report examines the global breakfast cereals market’s historical figures, illustrating its growth trajectory to its present form. The past and present market figures regarding value and volume are analyzed to present a reliable estimate of the global breakfast cereals market’s growth trajectory in the period from 2013 to 2019. Trusted analytical tools such as SWOT analysis, Porter’s five forces analysis, and market attractiveness analysis have been used in the report to ensure the accuracy of the data presented in the report.

Overview of the Global Breakfast Cereals Market

According to detailed research conducted by TMR analysts, the global breakfast cereals market was worth US$32.5 bn in 2012. The high value of the breakfast cereals market can be attributed to its cosmopolitan spread and steadily increasing demand. The market is expected to exhibit a steady 4.1% CAGR from 2013 to 2019, reaching a projected value of US$43.2 bn by 2019.

Breakfast cereals are of two types: hot and ready to eat (RTE). Due to the minimal preparation required for RTE breakfast cereals, they enjoy immense popularity in North America and Europe. A whopping 85% of the demand for breakfast cereals from these two developed regions consisted of RTE cereals. In contrast, the traditional preference for a hot breakfast in Asia Pacific has led to better prospects for the hot cereals segment in Asia Pacific. Hot cereals are further expected to rise in demand over the forecast period. By the end of the forecast period, hot cereals are expected to account for 18% of the global breakfast cereals market.

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Geographically, North America and Europe account for the majority of the global breakfast cereals market at present, due to the early adoption of breakfast cereals as the standard breakfast fare. In contrast, the Asia Pacific market for breakfast cereals has been a late bloomer and has shown impressive growth rates in the past few decades. Over the forecast period, the Asia Pacific breakfast cereals market is expected to exhibit the highest growth rate, leading to a respectable 13% share in the global market by 2019.

Companies Mentioned in the Research Report

The report profiles and examines major companies operating in the global breakfast cereals market, such as Kellogg Co., PepsiCo., General Mills, Post Holdings, Cereal Partners Worldwide, and the Weetabix Food Company. This provides a complete picture of the competitive landscape of the global breakfast cereals market.

Segmentation of the global breakfast cereals market by product type:

• Hot Cereals
• Ready to Eat Cereals

Major regions analyzed in this research report are:

• Europe
• North America
• Asia Pacific
• Rest of the World

This report gives you access to decisive data such as:

• Market growth drivers
• Factors limiting market growth
• Current market trends
• Market structure
• Market projections for the coming years

Key highlights of this report

• Overview of key market forces propelling and restraining market growth
• Up-to-date analyses of market trends and technological improvements
• Pin-point analyses of market competition dynamics to offer you a competitive edge
• An analysis of strategies of major competitors
• An array of graphics and SWOT analysis of major industry segments
• Detailed analyses of industry trends
• A well-defined technological growth map with an impact-analysis
• Offers a clear understanding of the competitive landscape and key product segments

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Global Breakfast Cereals Market to be Driven by Increasing Consumer Preference for Western Food Habits

A new market research report has been recently published by Transparency Market Research, a global market intelligence firm. The research report, titled “Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019”, provides an in-depth analysis of the global breakfast cereals market based on the market overview, product segmentation, market drivers and restraints, opportunities and challenges, market trends, geographical segmentation, and competitive landscape.According to the research study, in 2012, the global breakfast cereals market was worth US$32.5 bn and is estimated to reach a value of US$43.2 bn by the end of 2019, exhibiting a progressive 4.10% CAGR from 2013 to 2019.

The major factor responsible for the rapid growth of the global market for breakfast cereals is the growing requirement for convenience foods due to the busy and hectic lifestyles of a growing part of the global population. Moreover, the growing number of convenience stores and the growing preference for Western food habits in most of the developing countries in Asia Pacific is estimated to propel the global breakfast cereals market. In addition, the increasing per capita income of the population is further expected to fuel the market in the forecast period. However, the rising trend of preferring varied alternatives such as fruits, eggs, and other quick snacks is the key factor that is expected to hamper the growth of this market in the near future.

On the basis of type, the global breakfast cereals market has been divided into hot cereals and ready-to-eat cereals. Ready-to-eat cereals do not require any time for preparations, whereas hot cereals require some time to get cooked before they can be consumed. The ready-to-eat segment has gained traction owing to the hectic and busy lifestyles of consumers in European and North American countries. As a result, the ready-to-eat cereals segment accounted for a massive share in the global breakfast cereals market. On the other hand, the hot cereals segment is estimated to witness significant growth in Asia Pacific countries, as people there mostly prefer hot breakfasts at the start of the day. This segment is projected to hold a share of 18% in the global market.

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On the basis of geography, the global market for breakfast cereals has been segmented into Asia Pacific, North America, Europe, and Rest of the World. Among all these regions, the Asia Pacific breakfast cereals market is anticipated to witness the highest growth rate compared with Europe and North America. Asia Pacific is estimated to hold a 13% share in the global breakfast cereals market by the end of 2019, whereas the market share for Europe as well as North America is projected to drop throughout the forecast period. Among these countries, the China market for breakfast cereals is comparatively small; however, it is anticipated to register a higher growth rate than other countries.

Furthermore, the research report analyzes the competitive landscape of the global breakfast cereals market based on company overview, inception details, product portfolio, business strategies, financial overview, and recent developments. Some of the prominent players operating in the global breakfast cereals market are PepsiCo, Kellogg Co., Cereal Partners Worldwide, Post Holdings, and General Mills.

Key segments of the Breakfast cereals market:

Breakfast cereals market, by type

• Ready to Eat Cereals
• Hot Cereals

Breakfast cereals market, by geography

• North America
• Europe
• Asia Pacific
• Rest of the World (RoW)