Breakfast
cereals are a wide variety of cereal products consumed all over the
world, majorly as a breakfast item or a snack. Breakfast cereals
originated and were popularized mainly in the U.S., but in the past
few decade they have spread to all developed economies as well as
most developing economies. The increasing preference for Western
dietary patterns in developing countries has led to significant
growth of the global
breakfast cereals market in recent years.
The
report examines the global breakfast cereals market’s historical
figures, illustrating its growth trajectory to its present form. The
past and present market figures regarding value and volume are
analyzed to present a reliable estimate of the global breakfast
cereals market’s growth trajectory in the period from 2013 to 2019.
Trusted analytical tools such as SWOT analysis, Porter’s five
forces analysis, and market attractiveness analysis have been used in
the report to ensure the accuracy of the data presented in the
report.
Overview
of the Global Breakfast Cereals Market
According
to detailed research conducted by TMR analysts, the global breakfast
cereals market was worth US$32.5 bn in 2012. The high value of the
breakfast cereals market can be attributed to its cosmopolitan spread
and steadily increasing demand. The market is expected to exhibit a
steady 4.1% CAGR from 2013 to 2019, reaching a projected value of
US$43.2 bn by 2019.
Breakfast
cereals are of two types: hot and ready to eat (RTE). Due to the
minimal preparation required for RTE breakfast cereals, they enjoy
immense popularity in North America and Europe. A whopping 85% of the
demand for breakfast cereals from these two developed regions
consisted of RTE cereals. In contrast, the traditional preference for
a hot breakfast in Asia Pacific has led to better prospects for the
hot cereals segment in Asia Pacific. Hot cereals are further expected
to rise in demand over the forecast period. By the end of the
forecast period, hot cereals are expected to account for 18% of the
global breakfast cereals market.
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Geographically,
North America and Europe account for the majority of the global
breakfast cereals market at present, due to the early adoption of
breakfast cereals as the standard breakfast fare. In contrast, the
Asia Pacific market for breakfast cereals has been a late bloomer and
has shown impressive growth rates in the past few decades. Over the
forecast period, the Asia Pacific breakfast cereals market is
expected to exhibit the highest growth rate, leading to a respectable
13% share in the global market by 2019.
Companies
Mentioned in the Research Report
The
report profiles and examines major companies operating in the global
breakfast cereals market, such as Kellogg Co., PepsiCo., General
Mills, Post Holdings, Cereal Partners Worldwide, and the Weetabix
Food Company. This provides a complete picture of the competitive
landscape of the global breakfast cereals market.
Segmentation
of the global breakfast cereals market by product type:
- Hot Cereals
- Ready to Eat Cereals
Major
regions analyzed in this research report are:
- Europe
- North America
- Asia Pacific
- Rest of the World
This
report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key
highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments
Contact
Mr.
Sudip S
90
State Street, Suite 700
Albany,
NY 12207
Tel:
+1-518-618-1030
USA
- Canada Toll Free: 866-552-3453
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