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Tuesday, 15 March 2016

Global Milk Powder Market to be Driven by Increased Shelf Life and Easy Storage of Milk Powder

A new market research report by Transparency Market Research provides a detailed analysis of the global milk powder market, including a market overview, product segmentation, major geographical segments, market drivers and barriers, current market trends, and competitive landscape of the market. The research study, titled “Milk Powder Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 – 2018,” also includes the forecast figures and historical data of the global milk powder market with the help of infographics, graphs, charts, and tables.

The study has further taken help of several analytical tools to determine the growth prospects of the global milk powder market, along with the threats faced by the major players operating in the market. The valued inputs and recommendations by industry experts and professionals assist the players in the market in designing their company policies and strategies effectively.

Milk powder is a milk product that is prepared by evaporating milk to dryness. The primary motive of drying milk is to preserve it for a long time so that it can be carried anywhere, as it does not require to be refrigerated. Milk powder is manufactured by reducing the water content present in milk below 4% by heating it. If milk powder is stored properly, it can be stored for around one year.

The increased shelf life of milk powder and easy storage conditions are the major factors that are expected to fuel the growth of the global milk powder market in the forecast period. In addition, milk powder is the best substitute for fresh milk and contains all the nutrients of whole milk, which is further expected to drive the global milk powder market. Nevertheless, vitamin B12, vitamin C, and thiamin are missing in milk powder, which, along with some heath concerns associated with UHT milk powder, is the primary factor projected to hamper the growth of the global milk powder market in the near future.


The global milk powder market has been classified on the basis of geography into North America, Asia Pacific, Europe, and Rest of the World. Among all these regions, countries such as China, the U.S., and France are the biggest markets for milk powder, whereas New Zealand is considered as the most prominent milk powder exporter around the world.

Furthermore, the research study talks about the competitive landscape and vendor analysis of the global milk powder market. The prominent players operating in the market include Belgomilk, Unilever, Nestle, Kraft Foods, and Friesland Campina. Detailed profiles of the major players have been included in the research study, emphasizing on the company overview, inception details, contact information, financial overview, business strategies, SWOT analysis, and recent development such as any major merger and acquisitions.


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