The
word organic refers to a particular way farmers can cultivate and
process agricultural products such as fruits, vegetables, grains,
meat, and dairy products. Designed to encourage soil and water
conservation, organic farming involves practices by which pollution
can be reduced. This is achieved by making use of natural fertilizers
as opposed to chemical ones and using crop rotation or mulch to
manage weeds, unlike the conventional methods used to control the
growth of weeds. Organic foods are produced using animal and
environment friendly farming methods.
According
to Transparency Market Research, the global
organic food market had a valuation of US$70.7 bn in 2012.
Exhibiting a robust 15.5% CAGR from 2013, the market is expected to
rise to a valuation of US$187.8 bn by 2019.
Recognize
Authentic Organic Food
Organic
foods are foods that are produced by methods that comply with
government standards laid down by the U.S. Department of Agriculture
or USDA. These standards regulate how food items are grown,
processed, and handled. Any food product or beverage labeled as
organic must be USDA-certified. The goal of the organic regulatory
bodies is to monitor and control farming practices and the way food
is produced, in order to decrease the contamination of food and to
improve the quality of food or beverages. If any food or beverage
product bears a USDA Organic label, the product is organic.
Don’t
Get Confused between Natural and Organic
Most
of the health-conscious population refers to organic food as being
natural food and uses the terms interchangeably. However, this is not
how it is. Organic food comprises food and beverages that use
ingredients grown and processed in a particular way regulated by the
USDA organic standards, and natural foods simply mean that the food
or beverage has not been altered chemically or synthesized in any
form, and does not contain hormones, antibiotics, and artificial
flavors.
What
Makes Organic Meat and Poultry Different?
Organic
meat and poultry is meat that comes from livestock fed on organically
produced forage and agricultural products. In organic poultry
farming, animals are not administered growth hormones, vaccines, and
synthetic feed additives. They are not exposed to synthetic
parasiticides, and are bred in a clean and sanitized environment,
where they enjoy freedom of movement, thereby suffering minimal
stress.
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Health
Benefits of Organic Food and Beverages
Although
there has been no evidence that organic foods and beverages are
healthier and more nutritious than non-organic food and beverages,
the market for organic food and beverages is soaring due to the
increased belief among people that organic food is safer, since there
is no involvement of synthetic chemicals in their production.
Moreover, choosing organic foods and beverages can reduce the risk of
consuming heavy toxic metals and increase the intake of desirable
antioxidants and omega-3 fatty acids.
Popular
Organic Beverages
Organic
tea and coffee and other non-dairy beverages are quite popular among
people. According to a report published by Transparency Market
Research, a market intelligence firm, the organic tea and coffee, and
non-dairy beverages segment accounted for 75% of the global organic
beverages market. Due to the lack of new product development,
however, the market for these beverages remains stagnant, as they
have been in the market for quite some time now. However, the beer
and wine segment of the organic beverages market is anticipated to
grow at a CAGR of 24.5% and lead the market for organic beverages.
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