A
new market research report by Transparency Market Research on the
global
fortified foods market offers a detailed analysis of the factors
affecting the growth of the market during the period between 2015 and
2023. The report, titled “Fortified Foods Market - Global Industry
Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023,”
projects the growth and valuation of the global fortified foods
market by the end of the forecast horizon. The report studies the
growth of the market across some of the key geographical segments.
Profiles of the prominent players in the market have been included in
the report.
Fortified foods refer to food products enriched with extra nutrients
such as vitamins and minerals. Fortifying foods with nutrients can
help eradicate various nutrition-related diseases, especially in
emerging economies. Growing awareness regarding the consumption of
healthy and nutritious foods to maintain a disease-free lifestyle has
propelled the growth of the global fortified foods market. Lately,
fortified food products have become widely popular among
health-conscious consumers. Various fortified food categories have
been included in the market, thereby making it difficult to track and
analyze the performance of individual segments with precision.
On the basis of product type, the report broadly segments the global
fortified foods market into vitamin- and mineral-fortified foods. The
market includes a wide range of product lines such as cereals and
baby foods and formulas. Owing to their high nutritional value,
cereals dominate the overall fortified foods market.
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The report studies the fortified foods market across five key
regions: Europe, North America, Asia Pacific, Latin America, and the
Middle East and Africa. The various factors affecting the growth of
each of these regional markets have been analyzed in the report. The
market is expected to witness high demand from developing economies
in Asia Pacific and the Middle East and Africa, where
malnutrition-related diseases are prevalent. Efforts taken by
governments across these regions will augment the growth of the
market.
The
report profiles some of the major players in the global fortified
foods market such as The
Proctor & Gamble Company, Abbott Laboratories, General Mills
Inc., Kellogg Company, Land O’Lake, H.J Heinz Company, Philip
Morris Companies, and Hain Food Group Inc. The
overall market is highly fragmented with a number of regional and
global players. The
market players are focusing on the production of various types of
vitamin- and mineral-fortified foods. Further, major fortified food
manufacturers are acquiring successful smaller players to gain bigger
market shares. However, the changing regulatory environment in the
market has restricted the entry of new players.
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